LONDON, UK – Tuesday 31^st May, 2022 – Samsung Electronics Co., Ltd announced a new study today revealing that half (50%) of young adults feel there is a stigma when it comes to them volunteering, with reasons including it being seen as ‘uncool’, ‘something that older people do’ or even ‘embarrassing’.

Despite this, 43 per cent of Gen Zs do carry out some form of volunteering up to three times a month, with almost half (45%) wanting to do even more. Moreover, 45 per cent agree they would be more interested if there was easier access to a wide variety of roles.

In fact, over a third (38%) would have been more likely to take up a role if it was part of their education curriculum, whilst almost half (46%) state that their desire to volunteer was sparked by lockdown.

Commissioned by Samsung UK, the research uncovers the barriers faced by Gen Z when it comes to volunteering, such as not having any spare time (43%), not knowing where to start or how to get involved (25%), and being unable to find opportunities which spark their interest (16%).

This comes as Samsung UK partners with volunteering platform DoIt for National Volunteers’ Week (1^st – 7^th June), to showcase the breadth of unique opportunities available across the country, making it easy for young people to find their dream role.

Breaking the stigma around the traditional positions on offer, some of the quirky roles showcased include a Puppy Parent, Confidence Coach, Woodland Worker and Positive Podcaster.

To help spread the word to young adults across the nation, Samsung UK has enlisted the support of TV presenter and volunteering enthusiast, Laura Tobin.

Laura Tobin, TV presenter, said: “It’s great to see a shift in attitudes to volunteering but there’s still progress to be made in changing the perceptions of it being outdated.

“That’s why I want to help showcase some of the unique, incredible opportunities that are available, helping young adults easily find a role with purpose whilst developing their own skills.”

When it comes to the top volunteering sectors Gen Z are desperate to get involved with, animal and rescue tops the list, followed by working with children and helping the less fortunate.

Sophie Edgerley-Harris, Head of CSR at Samsung Electronics UK, said: “Volunteering our time has become easier than ever. The ever-growing digital world has revealed a huge range of opportunities which young adults can lend their hand to; whether using content creation skills to help a local charity increase their supporter base, or peer-mentoring another young person. At Samsung, our colleagues are offered 3 days a year to take part in volunteering activities. We want to extend this further, giving a fresh look at volunteering and equipping young people with the information they need to engage in purpose-led, meaningful work. It’s an amazing way to do something different to your ‘everyday’, develop new skills, meet new people and give back to society.”

Top 11 Quirkiest Volunteering Opportunities*

For more information on the roles available and how to sign up, please visit the Samsung KX website

*Quirkiest volunteering opportunities provided by DoIt.

LONDON, UK – 10th October 2020 – This year, Samsung UK has been working with its community engagement partner, Neighbourly to continue its volunteering commitment whilst employees are working remotely. Previously, Samsung staff have dedicated their time on projects that benefit the local community such as volunteering at foodbanks, visiting care homes, and redecorating community centres.

To allow employees to continue volunteering whilst working at home, Samsung employees across the company have been writing letters to provide companionship to older people and people experiencing homelessness, to help tackle social isolation and loneliness. The business has pledged to send at least 1,000 letters, which range from words of kindness to jokes, poems and even pressed flowers.

For Samsung, a company that is committed to connecting people, it is continuing to engage the workforce in providing companionship to those facing hardship, loneliness and social isolation. Volunteering from home has enabled employees to provide much needed connections and support to people, whilst adhering to social distancing. Employees who have taken part in the scheme have found it hugely rewarding and fulfilling.

Thomas Boston, Legal Counsel at Samsung UK, said: “It had a real effect on me too; it made me realise that even half an hour can make a difference to someone’s day or week, so why not do it more often. In times like these it’s so important to show compassion to people less fortunate than ourselves”.

Samsung UK’s Head of UX, Lorraine Donnington told us: “I’ve been writing letters to a lovely lady called Evelyn in a care home, she’s in her 70’s and she’s my pen pal. It doesn’t take too long and it’s always a pleasure to get a letter from her in the post. I’m really enjoying it and would recommend it”.

In support of World Mental Health Day on 10th October, and as we face the uncertainty of the months ahead, Samsung pledges to continue to play its part in providing compassion, kindness and connectivity.

Watch the reactions of employees of who took part and those who received letters here: