Bespoke AI Jet Ultra in a hallway

Samsung Electronics Co., Ltd. today announced that the global rollout of the Bespoke AI Jet Ultra, the world’s most powerful cordless stick vacuum cleaner with up to 400W suction power, ^[1] which was unveiled at the Welcome to Bespoke AI event held this month. Featuring the upgraded AI Cleaning Mode 2.0 and advanced HEPA filtration system, this latest innovation builds on Samsung’s leadership in smart home cleaning appliances.

“Samsung has proven its next level innovation in the cordless stick vacuum cleaner segment by launching the most powerful model in the world,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Building on the previous achievement of the Bespoke Jet AI, which was the world’s first UL-verified AI-powered cordless stick vacuum cleaner, ^[2] we’re confident that this new model will be a true game changer in the global market.”

Clean Thoroughly With the World’s Most Powerful Suction Power

Bespoke AI Jet Ultra in a living room

The Bespoke AI Jet Ultra features world-leading suction power and AI-enabled features that revolutionise the cleaning experience by allowing users to put less effort into vacuuming. The Bespoke AI Jet Ultra generates suction power of up to 400W ^[3] thanks to its HexaJet Motor to tackle even the toughest cleaning tasks. Its unique Hexagon stator structure with a second-stage diffuser and an impeller with reduced thickness improve airflow and increase motor efficiency to drive high suction power. Bespoke Jet AI Ultra comes with two batteries so users can clean their whole home non-stop for 160 minutes. A large capacity battery works continuously for up to 100 minutes ^[4], which is also inter-changeable with a lightweight battery that will work for up to 60 minutes4, giving users the flexibility to suit their cleaning needs. It also ensures that the batteries retain 70% of their original performance up to 500 cycles ^[5], and there is a 2-year warranty on the batteries ^[6].

Intelligent Cleaning Support Through AI Cleaning Mode 2.0

Bespoke AI Jet Ultra in a dress room

The Bespoke AI Jet Ultra also introduces the upgraded AI Cleaning Mode 2.0. ^[7] By sensing the brush load and vacuuming air pressure, as well as recognising different cleaning environments ^[8], it automatically adjusts the cleaning performance using Samsung’s AI Optimum Tech. For example, when using the Active Dual Brush, it can recognise whether a carpet is normal- or long-pile. The vacuum cleaner senses corners ^[9] with the Slim LED Brush+, and by adjusting the suction power and brush speed ^[10] for the different situations, it uses power more efficiently, reducing battery consumption by 21% and increasing maneuverability by 8% with performance akin to Mid mode. ^[11]

Advanced HEPA Filtration System

Complementing this powerful and intelligent experience, Samsung has enhanced the filtration system to ensure dust particles are captured when air is expelled from the vacuum cleaner. The Bespoke AI Jet Ultra features a Multi-layered Filtration system that effectively traps fine dust. ^[12] When air comes in, internal compartments like the cyclone and a metal mesh grille filter catch dust particles in succession. As a result, it achieves a filtration efficiency of 99.999%. ^[13]

Another distinctive benefit is that Samsung has implemented HEPA filtration into its Multi-layered Filtration system. With this system, the Bespoke AI Jet Ultra captures dust particles as small as 0.3µm, allowing less dust ^[14] to escape into the air.

Pricing

• Bespoke Jet AI Ultra will be available on Samsung.com and in select retailers from 31^st March
• RRP £1,199.99

[1]Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage. Compared to our non-HEPA filter model. Refers to dust particles with the size of 0.3µm or above.

[2]In May 2023 it was the first cordless stick vacuum cleaner to receive AI certification from UL Solutions, a leading independent safety science organisation.

[3]Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorised tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.

[4]The stated run time applies when using the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.

[5]Maintains 70% capacity after 500 cycles of use, based on the battery package capacity. 1 cycle: Full discharge after being full charged (100% ~ 0%). Results may vary depending on actual usage. Based on internal testing.

[6]The 2 year warranty is limited to the battery only and excludes normal wear and tear. The battery can be replaced free of charge when used for fewer than 500 cycles and the remaining battery life is over 70%.

[7]WiFI connection and Samsung Account required.

[8]The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.

[9]Corner and floor-wall joint detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognised as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.

[10]The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.

[11]Based on internal testing when using the Slim LED Brush+, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. Results may vary depending on the actual usage conditions.

[12]Refers to dust particles in the size range of 0.5 to 4.2µm.

[13]Based on internal test in accordance with the IEC 62885-2 Cl. 5.11 standard, using Jet Mode. Results may vary depending on actual usage.

[14]Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage. Compared to our non-HEPA filter model. Refers to dust particles with the size of 0.3µm or above.

LONDON, United Kingdom – April 3 2024 – Samsung Electronics Co., Ltd. announced the launch of its new energy-efficient 75cm Wide Combi Fridge Freezer^[1] in Europe. The refrigerator was unveiled at ‘Welcome to BESPOKE AI’, a global launch event held at les Pavillon des Étangs in Paris on April 3. It achieves a high energy rating as a product itself, while its Wi-Fi capabilities allow for even further energy savings with SmartThings Energy^[2].

“In response to the reality that energy efficiency is more important to consumers than ever, Samsung is launching a new model for the modern era,” said Moohyung Lee, EVP and Head of the Customer Experience Team of Digital Appliances (DA) Business at Samsung Electronics. “Through our considerable R&D efforts, we’ve been able to provide energy-saving opportunities in addition to the Samsung quality and features that global consumers appreciate. We’re confident that users would take advantages of Samsung’s new refrigerator in their day-to-day lives.”

Notably, the refrigerator has received an energy “A” rating according to EU energy standards, which is for the first time in Samsung’s 75cm Wide Combi Fridge Freezer type. Samsung implements its unique solutions to decrease energy consumption by 55.9% compared to the conventional model^[3]. Especially the new AI Inverter Compressor^[4] is a key part to achieve an A grade according to EU energy standards.

The new high-efficient AI Inverter Compressor has been redesigned to increase the radius of the rotating parts which enables its inertia to be higher than the conventional compressor^[5] by 4.1 times. It means that the compressor can keep the power longer, so it uses less energy while keeping the temperature in the fridge moderate. The compressor also contributes to lowering the noise level by up to 5 times quieter than the conventional model^[6] thanks to the new control technology.

Additionally, the 75cm Wide Combi Fridge Freezer supports the energy saving mode in SmartThings Energy^[7] which can reduce energy use by up to 15%^[8]. The SmartThings AI Energy Mode also allows users to easily check daily, weekly and monthly power consumption, and it even estimates monthly electric bills. If usage exceeds the established estimate, the mode can also proactively save energy^[9]. Furthermore, it can optimize the compressor speed and defrost cycle frequency, based on usage and surroundings, ensuring that users can enjoy fresher food items for longer.

Samsung also made the model to be competitive both in capacity and design as well. To enhance the capacity benefits of having a refrigerator with a wider width than common type, Samsung applies SpaceMax technology which has been the heritage of Samsung refrigerator. The fridge makes use of thin walls and efficient insulation to increase the storage volume while maintaining consistent temperatures. The extra storage space does not impact the exterior of the refrigerator, either, as the relatively compact size creates more room in users’ homes.

Apart from its performance and storage capabilities, the refrigerator brings a sleek design that makes it a great aesthetic fit for modern homes. It boasts a fully flat door and a recessed handle that grants the refrigerator a harmonious aesthetic. The Gentle Lighting controls brightness and prevents glare as well.

Availability

The energy-efficient 75cm Wide Combi Fridge Freezer will be available in three capacity variants (538L, 508L and 458L) depending on the region, launching in Europe, CIS, the Middle East, Latin America, Southeast Asia, Canada and Africa.

The refrigerator is expected to be available from April in Europe and other regions sequentially.

For more information on Samsung refrigerators and other home appliances please visit Samsung.com.

[1] Stands for a large capacity bottom mount freezer (“BMF”) refrigerator with a width of 70cm or more. Referred to as ‘75cm wide combi fridge freezer’ in Europe.

[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[3] Compared to RL435EFBAS8/EF model.

[4] Wi-Fi connection and SmartThings app required to enable AI Energy mode.

[5] Based on internal testing compared to conventional S3 Samsung compressors.

[6] Based on internal testing, in accordance with the IEC 60704.

[7] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[8] The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.

[9] SmartThings will display a notification before activating the saving algorithm in both ‘Maximum mode’ and ‘Custom mode.’