LONDON, U.K. – May 23, 2025 – Samsung Electronics Co., Ltd. is thrilled to announce its recognition as the Which? Home Entertainment Brand of the Year 2025. This historic and prestigious accolade underscores Samsung’s leadership in innovation, design, and accessibility within the home entertainment sector.

Anabel Hoult, Chief Executive of Which? praised Samsung’s achievement, stating: “Congratulations to Samsung on being named Which? Home Entertainment Brand of the Year. A step above the competition when it comes to pushing technology, design, and accessibility, it is a worthy winner. The Which? Awards judging standards are incredibly high, so to be named as a winner is a huge achievement – something only achieved by the best of the best.”

As a globally respected authority in consumer testing and awards, Samsung’s commitment to excellence has been consistently reflected in Which?’s review scores, having won a huge 14 best Buys awards in 2024 within the TV and audio category. This recognition by the UK’s leading consumer champion highlights Samsung’s dedication to delivering high-quality products that enhance everyday experiences for users.

Dan Harvie, Vice President of TV/AV at Samsung UK, expressed his pride in the achievement: “We are extremely proud to win this award from such a prestigious organisation as Which? and it’s testament to the technology and innovation that defines Samsung as a brand.

“At the heart of everything we do is a commitment to meeting the evolving needs of our consumers. Delivering entertainment experiences that enhance their lives in meaningful ways, every day.”

This award further solidifies Samsung’s position as a global leader in home entertainment, driven by its relentless pursuit of innovation and customer-centric solutions. Samsung remains dedicated to pushing the boundaries of technology to create products that inspire and delight consumers worldwide.

For more information about Samsung’s award-winning home entertainment products, please visit Samsung’s official website.