London, UK – 20 May 2022 – Samsung Electronics UK Ltd. took top honours at last night’s Which? Awards, winning both Home Technology Brand of the Year Award and Large Kitchen Appliance Brand Award of the year.

The Which? Awards recognise and celebrate brands that go the extra mile for customers. This year, judges looked closely at how manufacturers are dealing with the cost of living crisis, with value for money, along with exemplary products and customer service, determining the winners.

For the Home Technology Brand of the Year Award, the judging panel commended Samsung for its value for money compared to other competitors and noted the strong performance on offer with its mid-tier products across the mobile portfolio. The brand’s commitment to rolling out regular security updates for its mobile products was also praised by the judges.

In addition to this, Samsung secured a second win at this year’s awards, taking home the title of Large Kitchen Appliance Brand of the Year Award. Judges were impressed by the reliability of Samsung’s large kitchen appliances.

Which? Chief Executive, Anabel Hoult, commented, “The Which? Awards recognises brands that consistently get it right for their customers, and this year that Which? endorsement is proving to be more powerful than ever. Samsung’s more affordably-priced products produce great performance and they have a generous commitment to keeping products updated in regards to security. This is why we’re pleased to name Samsung as our Home Technology Brand of the Year.”

Anabel adds, “As well as winning Home Technology Brand of the Year, we’re pleased to say Samsung has also successfully scooped our Large Kitchen Appliance Brand of the Year award. Samsung has the highest average score and top fridge-freezer, fridge and oven of the year. Samsung typically ranks among the top brands in our customer surveys, making reliable appliances.”

Dan Harvie, VP, Head of Home Appliances, Samsung Electronics, commented, “We’re absolutely delighted to have earned the title of Large Kitchen Appliance Brand of the Year at this year’s Which? Awards. The last twelve months have seen us launch a number of exciting new product innovations in our Kitchen Appliances range and we are over the moon to have been recognised by the team at Which? for the quality of our products and impressive customer service. It was great to also see us scoop Home Technology Brand of the Year for the brilliant value and strong performance our products offer and we look forward to continuing to offer amazing products and exceptional customer experiences.”

Nick Bevan, Head of Product Management at Samsung UK accepts Which? Award

Following a range of new product launches over the last year, 78% of Samsung home appliances have been rated as Best Buys and we’ve produced the top-scoring fridge and fridge-freezer that the world-renowned awards body has tested. Samsung is dedicated to providing innovative home appliances that bring kitchens to life and give consumers real benefits they can experience every day, which is demonstrated through this consumer voted award.

Robert King, Consumer Electronics Vice President at Samsung UK said “We are extremely proud to win this award from such a prestigious organisation as Which?. We have a passion for creating products that consumers love and make an actual difference to their lives, so to be recognised for that is an honour.”