From June 3-5, Samsung participated in the first Olympism365 Summit: Sport For A Better World Summit at the IOC headquarters to showcase its Solve for Tomorrow vision of empowering youth through education and technology, highlighting stories from around the around the world that show how the program is helping young people tackle real-world challenges in their communities.

Over three days, the event brought together more than 250 representatives from 100 organisations across the Olympic Movement, United Nations agencies, development and financing institutions, civil society, for-purpose business, safe sport community and IOC Young Leaders, working together to advance the UN Sustainable Development Goals (SDGs) through sport.

IOC President Thomas Bach delivers a keynote at the IOC Youth Summit

Running within the Olympism365 Summit program, the IOC Youth Summit provided a platform for IOC Young Leaders to contribute their perspectives, collaborate on innovative solutions and shape the future of sport for development, offering a vital contribution to the Olympism365 strategy focused on building a better world through sport.

During the summit, Ramneek Kaur Ahluwalia, the 2022 winner of the United Kingdom’s Solve for Tomorrow program, spoke about how the experience shaped her personal growth.

“What started off as a challenging experience which left me feeling isolated, vulnerable and stereotyped when using a white cane quickly fuelled the evolution of award-winning MyVision. This is thanks to the amazing Samsung Solve for Tomorrow mentors who helped me utilise the design thinking process and technical expertise to create a truly life-changing device.”

She also shared her journey developing MyVision, a smart assistive device designed to help people with congenital visual impairments. Drawing from her own experience with visual impairment, Ramneek described how Solve for Tomorrow helped her to grow and outlined her ongoing efforts to expand her dream realised through Solve for Tomorrow into broader educational and career opportunities for others with similar challenges.

2022 U.K. Solve for Tomorrow winner Ramneek Kaur Ahluwalia shares her journey with IOC Young Leaders

The event also provided opportunities to engage with IOC officials and other Young Leaders from around the world. Ramneek met with Sherief Kholeif, a U.K.-based IOC Young Leader, to discuss sports programs for marginalised youth in Scotland and exchanged ideas participants on the social impact of combining sport and technology.

Building on its participation in the Olympism365 Summit and the IOC Youth Summit, Samsung plans to strengthen its collaboration with the IOC by designating “Social Change Through Sport & Technology” as its global theme for Solve for Tomorrow 2025. In doing so, the company will continue to support young people worldwide in developing creative, practical ideas to drive positive change in their communities.

“It was a pleasure to meet Ramneek,” said one of Samsung’s Solve for Tomorrow ambassadors at the IOC Youth Summit. “Her innovative and thoughtful ideas are inspiring. It is encouraging to see Samsung paving way for young students around the world who believe in creating a more accessible and inclusive future through innovation. I hope the Solve for Tomorrow program continues to create meaningful opportunities for my fellow young leaders and that together we can make a difference combining technology and sport.”

(Left) Sherief Kholeif, U.K. IOC Young Leader, with (Right) Ramneek Kaur Ahluwalia following her presentation.

Notably, “Social Change Through Sport & Technology” was selected through a public vote held during the Olympics in Paris last year. The theme reflects growing global concerns around sustainability and sport, encouraging young people to develop innovative solutions that demonstrate the positive social and environmental impact of sport.

Ramneek Kaur Ahluwalia joins IOC Young Leaders for a group photo.

Central to this mission is the belief in the potential of young people, particularly millennials and Gen Z. As tech-savvy global citizens, their optimism and conviction drive progress on issues like climate change and social equity. With the right tools and platforms, they have the power to influence policymakers and businesses toward a more sustainable future.

As the 2030 deadline for the United Nations Sustainable Development Goals (SDGs) approaches, Samsung and UNDP remain committed to the Global Goals. Both organisations have made significant strides in creating real-world impact by prioritising innovation. In celebration of United Nations Day, Samsung has released a report that marks our five-year relationship, highlighting progress in raising awareness of the Global Goals through initiatives like the Samsung Global Goals app and Generation17.

“We believe in the power of collective effort to create a better future for upcoming generations and using technology for the greater good,” said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business at Samsung Electronics. “Our partnership with UNDP over the past five years has been a meaningful step in this journey, as we’ve worked together to support young changemakers and raise awareness of the Global Goals. We’re grateful for the opportunity to contribute to a better future for all, and we look forward to continuing our journey to 2030 with the Galaxy community.”

“The only way we are going to confront the world’s biggest challenges is through cooperation. Our partnership with Samsung shows the power of true collaboration between the public and private sectors,” added Achim Steiner, Administrator of UNDP. “We are proud of the progress that we’ve seen in both the Samsung Global Goals app and the Generation17 initiative to empower youth to advance the SDGs. We look forward to continuing and exploring new frontiers in our partnership to drive sustainable development in the years ahead.”

Samsung Global Goals App

▲ The Samsung Global Goals app allows Galaxy users to work toward the Global Goals in an easy, collaborative way.

Samsung and UNDP partnered in 2019 to launch the Samsung Global Goals app^[1] — a platform that educates Galaxy users about the 17 Global Goals and allows them to generate donations through in-app ads, using wallpapers to increase their earnings and direct contributions. Samsung then matches all proceeds from the in-app ads, maximising our collaborative efforts to support UNDP’s work in advancing the Global Goals and contributing to their achievement.

To further engage Galaxy users, we introduced new interactive features such as the Donation Leader Board in 2023. In 2024, we launched limited-edition wallpapers as “Thank-you Gifts” as a token of appreciation to active users. The wallpapers, available on Samsung Galaxy smartphones and watches, highlight different endangered species supported by UNDP Global Goals initiatives.

▲ The Samsung Global Goals app has engaged millions of Galaxy users and raised substantial funds to support UNDP’s work in advancing the Global Goals and contributing to their achievements.

Since its launch, the Samsung Global Goals app has reached nearly 300 million Galaxy users^[2] and raised more than $20 million^[3] for UNDP. Users have identified Goal 1 (No Poverty), Goal 2 (Zero Hunger) and Goal 6 (Clean Water and Sanitation) as their top priorities, offering valuable insights into the global issues that matter most to them.

▲ Galaxy users have identified Goal 1 (No Poverty), Goal 2 (Zero Hunger) and Goal 6 (Clean Water and Sanitation) as their top priorities.

Looking ahead, we are dedicated to expanding the app’s impact to inspire collective action and create lasting change.

Generation17

In 2020, Samsung and UNDP launched Generation17 to support young changemakers advancing the Global Goals with the belief in the power of youth to create meaningful change. The initiative provides technology, mentorship and networking opportunities to Young Leaders worldwide — supporting 16 such individuals across six regions to date and sharing their stories through Samsung and UNDP’s global platforms.

Through the initiative, the Generation17 Young Leaders have been able to attend major global events such as the Mobile World Congress, the UN Economic and Social Council Youth Forum and the UN Summit of the Future Action Days. These engagements give them a platform to collaborate with global decision-makers across different sectors.

In just four years, UNDP and Samsung, through Generation17, have supported Young Leaders who believe this initiative has significantly contributed to achieving remarkable results and making a resounding impact on their communities. While Generation17 has provided valuable resources and opened doors for the Young Leaders, their success is ultimately a testament to their drive, creativity, entrepreneurial skills, networks and passion for advancing the Global Goals. Through these combined efforts, the Young Leaders feel that this initiative has scaled the impact of their work, allowing them to reach more people within their communities, raise awareness of their work and advance all 17 Global Goals through the power of technology.

Samsung Newsroom highlights how Generation17 leaders Efe Johnson, Thùy Anh Ngô and Tafara Makaza are leveraging technology to address challenges such as reproductive health education, care for the elderly, economic mobility and more — demonstrating how innovative solutions can inspire change and action.

Efe Johnson

A reproductive and sexual health advocate from Kaduna, Nigeria, Efe Johnson founded Xari Africa to break taboos surrounding sexual and reproductive health across Africa after experiencing shame and confusion during her first menstrual period. Xari Africa educates girls on topics like menstruation, birth control and sexual health.

Xari Africa has impacted 4,500 girls across Africa through school workshops, online courses and Efe’s practical health guide Just Period It. She now aims to expand her platform to reach 1 million girls.

▲ Efe prioritises Goal 1 (No Poverty), Goal 4 (Quality Education) and Goal 5 (Gender Equality) in her work to empower and educate girls across Africa.

Thùy Anh Ngô

Thùy Anh Ngô founded HASU, a mobile platform in Vietnam that improves the physical, mental and social well-being of older adults. Inspired by her late grandfather’s fear of burdening his family, she developed HASU to meet the needs of Vietnam’s aging population. The app offers health advice, exercise routines and social forums to keep seniors connected and active.

Thùy Anh has concentrated on stabilising internal operations and optimising services for seniors over the past year, contributing to HASU reaching over 50,000 individuals. Her newest programme, a memoir-writing service, has been helping clients from various backgrounds — including key opinion leaders, politicians and retired professionals — preserve and cherish their treasured memories.

▲ Thùy Anh prioritises Goal 3 (Good Health and Well-Being), Goal 4 (Quality Education) and Goal 10 (Reduced Inequalities) in her work to support older adults in Vietnam. 

Tafara Makaza

A social entrepreneur and technologist from Zimbabwe, Tafara Makaza co-founded Fixa — a digital platform that connects informal workers with safe, reliable employment opportunities in Africa. Dubbed the “LinkedIn for the linked out,” Fixa helps workers create digital profiles and gives them access to formal jobs and financial services.

Tafara has connected over 8,000 workers to more than 300,000 job opportunities, disbursing more than $2 million in salaries since starting the platform in 2021. He is empowering individuals across Africa to achieve economic independence.

▲ Tafara prioritizes Goal 1 (No Poverty) and Goal 8 (Decent Work and Economic Growth) in his work to improve employment in Africa.

Looking Towards 2030

With 2030 on the horizon, Samsung’s commitment to driving global progress has only strengthened. The company continues to harness its technological expertise to fuel collective action for meaningful change by supporting UNDP and young changemakers worldwide. Through initiatives like the Samsung Global Goals app and Generation17, Samsung remains focused on building a more sustainable future for all.

Click here to download the full report.

[1] Samsung Global Goals app seen on the image is simulated for illustrative purposes. Availability and supported device models may vary by market and are subject to change

[2]Total number of users as of September 2024.

[3]Total contribution as of September 2024

As many young people around the world strive to create a better future for their generation, technology and sports have emerged as powerful tools for fostering social inclusion and cultural exchange. Samsung Electronics, a Worldwide Olympic and Paralympic Partner in wireless communications and computing equipment, believes that open collaboration and innovative technology can break down barriers and unite people across borders, languages and cultures.

Building on this spirit of inclusivity and collaboration, Samsung Newsroom brought together Generation17 Young Leaders Shomy Chowdhury and Zubair Junjunia, and International Olympic Committee (IOC) Young Leaders Jessie Niles and Omar Bassyouni, for a series of engagements at Olympic rendezvous @ Samsung | Champs-Elysees 125 last week.

Young Leaders Advancing the Global Goals Through Cross-Sector Partnerships

The four Young Leaders connected over their shared commitment to social change advancing the Global Goals, each bringing unique perspectives shaped by their diverse backgrounds and innovative approaches to solving global challenges close to their hearts. From promoting quality education and well-being to championing sustainability and reducing inequalities, their initiatives demonstrated the impact of young changemakers when supported by cross-sector partnerships between businesses and international organisations.

“By bringing together new perspectives and resources from different sectors, we can create innovative solutions that address complex global challenges,” said Junjunia. “My work with ZNotes has shown what we can achieve when technology and community efforts converge to remove the barriers of socio-economic background and create equal access to quality education. Together, we can amplify our efforts to advance the Global Goals.”

“Collaborating across sectors has been key to Ready in Five’s growth. By partnering with educational institutions and corporate organisations, we are incorporating and encouraging movement in everyday activities to promote wellness and drive social change,” Niles shared. “This approach bridges the gap between different stakeholders across sports, education and business, showing that the most innovative solutions emerge when we unite diverse perspectives.”

▲ (From left) Generation17 Young Leaders Shomy Chowdhury and Zubair Junjunia, and IOC Young Leaders Omar Bassyouni and Jessie Niles share their thoughts on creating social impact and advancing the Global Goals.

Game Changers: The Intersection of Sports, Education and Emerging Technology

During a panel, the Young Leaders explored the role of sports and technology in advancing accessibility, equity and sustainability. They delved into how innovative technology, such as adaptive sports technology and wearable devices, can enhance quality of life for individuals with disabilities and make sports more accessible and empowering. 

Team Samsung Galaxy’s Johannes Floors (Para athletics, Germany) — a two-time Paralympic gold medalist, world record holder and silver medalist at the Paris 2024 Paralympic Games — shared how technology is opening access to information about disabilities and accessibility.

“When I was growing up, my parents didn’t have the opportunity to search on the internet for the right orthopedic surgeons for me. When I got my amputation surgery, social media was not as prevalent, and there was limited access to learn more about disabilities. But now, you can look up anything on the internet or on social media to educate yourself,” Floors shared. “Thanks to technology, I have received more messages over the past week from parents of children with the same disability as me than ever. It means the world to know that I can help people with disabilities and inspire others.”

Bassyouni emphasised how technology and data analysis support Para athletes. “Every athlete, whether disabled or able-bodied, has strengths and weaknesses. Technology helps identify these strengths and offers insights to enhance them — like which prosthetics work best or what training maximises performance. Sports isn’t just about the game. It’s about creating an inclusive space where everyone feels valued, regardless of their abilities. It is very important that we strive to create equal access for everyone in every corner of the world.”

Chowdhury shared how digital platforms enhance access. “Through Awareness360, we’ve empowered over 30,000 young people to take action and connect with those often left behind. Platforms like the Samsung Global Goals app have been crucial in scaling our impact. I’ve met many young changemakers who discovered my story through the app which raises awareness and funds to support the Global Goals — helping more people join the global movement for positive change.”

▲ Generation17 Young Leaders, IOC Young Leaders and Paris 2024 Paralympic Games Silver Medalist Johannes Floors gathered for a panel at Olympic rendezvous @ Samsung |Champs-Elysees 125.

Embracing ‘Open always wins’

The engagement between Generation17 and the IOC Young Leaders underscored the critical role of youth leadership in shaping a more equitable world. While global sporting events like the Paralympics inspire global unity, technology acts as a catalyst for innovation and a solution to some of the world’s most pressing issues.

From the words of Floors, “Technology and sports may seem like different worlds — but when they come together, they have the power to create lasting, positive change on a global scale. By embracing the mindset of openness, we exchange information, show our values, create memories and celebrate victories. All this comes together through sports, and technology has made it easier than ever.”

By working together, Samsung and the IOC have demonstrated how openness and collaboration — core values of the Olympic and Paralympic Games — have the potential to change the world for the better.

Elevating the Voice of a Generation To Achieve the Global Goals

Generation17, a joint initiative by Samsung and the United Nations Development Programme (UNDP), elevates the voices of Young Leaders striving to achieve the Sustainable Development Goals (SDGs), also known as the Global Goals. Samsung and the UNDP provide mentorship, technology and networking opportunities for the Young Leaders as they advance their work. The initiative removes barriers for Generation17 Young Leaders to be involved in public affairs, and Young Leaders have attended notable events such as the ECOSOC Youth Forum, COP and Climate Week. Generation17 has also strengthened participation on the Samsung Global Goals app which mobilises users and educates them on ways to support the Global Goals.

IOC Young Leaders Programme Contributes to Olympism 365 Days a Year

Launched in 2016, the IOC Young Leaders Programme empowers young people to leverage the power of sports to make a positive difference in their communities. The Programme contributes to Olympism365, the IOC’s approach to using sports as important enablers of the Global Goals, and specifically to Olympism365’s innovation portfolio that aims to identify, sustain and scale innovative sports-based approaches that deliver concrete impacts in targeted communities.

With the support of the IOC, these inspiring young people have delivered over 160 sport-led projects around the world — promoting education and livelihoods, equality and inclusion, health, peacebuilding and sustainability — to benefit more than 37,000 people.

For more information, please visit IOC Young Leaders Programme and the Olympism365 strategy.