Samsung Electronics today announced a significant milestone for its latest foldable smartphones. The Galaxy Z Fold8 and Galaxy Z Fold8 Ultra have achieved a 50% increase in combined sales across Europe compared to the Galaxy Z Fold7 since launch.

This remarkable growth underscores the increasing consumer interest in Samsung’s foldable lineup and its role in shaping the future of mobile technology.

The Galaxy Z8 series has not only attracted loyal Samsung customers but also drawn in users from other brands. Notably, 20% of Galaxy Z Flip8 purchasers have switched from competing brands, with many experiencing a foldable device for the first time. This trend highlights the growing appeal of Samsung’s innovative foldable designs and features.

Samsung has also seen a threefold increase in users transitioning from the Galaxy Z Flip series to the Galaxy Z Fold8 compared to the Galaxy Z Fold7, reflecting the high demand for Samsung’s diverse range of foldable devices.

As the foldable category matures, one size does not fit every user; people prioritise portability, large-screen productivity, immersive viewing, creativity and compact convenience in different ways. Samsung’s latest Galaxy Z portfolio reflects those distinct needs. Behind that portfolio are eight generations of development and insights from millions of real-world users, which continue to shape hardware, software, reliability and the way each form factor is used.

Samsung continues to push the boundaries of what’s possible with foldable technology, delivering devices that combine productivity, creativity, and entertainment in one seamless form factor. The success of the Galaxy Z8 series is a testament to Samsung’s dedication to fostering widespread adoption of foldables and shaping the future of mobile innovation.

For more information about the Galaxy Z8 series, visit Fold & Flip Phones | Galaxy Z Series | Samsung UK.

Samsung Electronics Co., Ltd. today announced pre-orders for the new Galaxy Z Series have already exceeded targets in Europe, ahead of the new range going on-sale on August 7 2026.

The new Galaxy Z Series foldable range, which adds the all-new reimagined Galaxy Z Fold8 alongside the Galaxy Z Fold8 Ultra and Galaxy Z Flip8, has surpassed total pre-orders for the Galaxy Z Fold7 and Galaxy Z Flip7 by over 20% year-on-year in Europe in the first 11 days since the new range was announced on July 22 2026.

The Galaxy Z Fold8 has proven very popular, with the new form factor accounting for almost 40% of total pre-orders in Europe.

“It is amazing to see the reaction to our new Galaxy Z series across Europe,” said Menno Van Den Berg, President of the European Telecom Office. “Surpassing our pre-order targets of our previous generation foldable range demonstrates a strong and growing consumer demand for foldable innovation. In particular, the reimagined Galaxy Fold8 has captured our customers’ imagination ahead of launch on August 7.”

Galaxy Z Fold 8 Ultra

Galaxy Z Fold8 Ultra represents Galaxy’s highest standard for performance, capability and innovation. With Galaxy Z Fold8 Ultra, that standard meets Samsung’s most advanced foldable design. Its main display opens up a productive workspace for multitasking, while its advanced camera system and long-lasting battery help users create throughout the day.

Galaxy Z Fold 8

Galaxy Z Fold8 is reimagined for users who want a foldable that feels natural in the moments when curiosity turns into deeper discovery. Fold8 introduces a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. With intuitive display ratios and long-lasting performance, Fold8 makes it easier to get the most out of the content, stories and ideas that matter.

Galaxy Z Flip 8

Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are. Designed around quick interactions, personal expression and AI-native experiences, Flip8 brings the power of Galaxy AI closer to everyday moments through a reimagined FlexWindow and uniquely flexible Flip form factor.

Pre-orders for the new Galaxy Z Series are open until 23.59 on August 6 2026 at Samsung.com/uk, with the Galaxy Z Series on sale from August 7 2026.