On September 25th, Brand Innovators celebrated the Top Women in Brand Marketing at a cocktail event at the Hearst Tower in New York City and Samsung’s own Michelle Froah and Alanna Cotton were honored among other influential women working in brand marketing at Fortune 500 and other leading brands.
The Brand Innovators ‘Top 100’ Women in Brand Marketing and ‘Women to Watch’ lists acknowledge some of the most innovative female brand marketers driving the digital transformation of the marketing and media industries.
Michelle Froah, Vice President of Marketing Excellence, Strategy and Integration for Samsung Electronics America, was named to the ‘Top 100’ Women in Brand Marketing Class of 2017 list. Brand Innovators also named Froah to their ‘Women to Watch’ list for 2017 as well as Alanna Cotton, Vice President and General Manager of Product Marketing at Samsung Electronics America.
Both women were recognized for being rising star female brand marketers shaping the way companies communicate with consumers.
The Brand Innovators Summits provide brand marketing and media professionals with best practices, case studies, and proof points, demonstrating how “best of breed” brands are leveraging electronic media.
Vice President, Marketing Excellence, Samsung Electronics America
Michelle is an accomplished Executive Marketer with over two decades of passion and experience in building brands and innovation from end to end. Her passion for building brands in a digital world garnered her appointment as a Mobile Marketing Association APAC Board Member in 2013. In addition, she is a Founding Member of the Marketing Society SEA and works in an Advisory Role with WFA’s Project Reconnect.
Michelle currently is the Vice President of Marketing Excellence, Strategy and Integration at Samsung Electronics America and continues her Directorship of Brandable Pte Ltd, a marketing and branding consultancy based in Singapore. Previously Michelle held the position of Asia Pacific Senior Regional Marketing Director for Kimberly-Clark International where, as the regional CMO, she was responsible for marketing capability and innovation across the region. She joined Kimberly-Clark as the Global Feminine Care Director where she helped build Kotex to a $1 billion global brand. Prior to this, Michelle was with Procter & Gamble where she was a senior leader in Beauty Care with roles across operations, product supply, sales and global brand management on brands like Pantene and COVERGIRL. At COVERGIRL, Michelle led the end-to-end innovation and launch of LashBlast mascara which notably became the cosmetic launch of the decade.
Michelle holds a Master’s degree in Business Administration from the Tippe Business School at the University of Iowa as well as a Bachelor of Science in Mechanical Engineering from Iowa State University. She also is a certified Corporate Athlete trainer and enjoys coaching others on increasing their energy so they can be extraordinary in what matters to them most.
Michelle lives in New York where she and her husband raise two adventure-loving children who are always ready to explore the world during family holidays.
Vice President and General Manager for Mobile Computing at Samsung Electronics America
Alanna Cotton is the Vice President and General Manager for Mobile Computing at Samsung Electronics America. In this role, Alanna has full revenue and P&L responsibility for the Tablets, PC, and Wearables businesses in the U.S. market. Known for transforming brands and businesses, Alanna leads a cross-functional team of professionals to drive continued growth and innovation for these multi-billion dollar categories. Over the years, Alanna has gained a reputation as a change agent and innovative business leader. At Fortune 50 leaders Procter and Gamble and PepsiCo, she held a number of executive positions including Vice President of Brands and Senior Director of Sales and Business Development. Her leadership of large field-based organizations, national customer sales teams, and marketing and brand teams has led to her General Management approach, delivering stellar performance repeatedly. In 2016, Alanna was named to Dealerscope’s Most Powerful Women in Consumer Technology list due to her leadership in the field. She also served on the Board of the Positive Coaching Alliance, and the Advisory Boards for the Women of Color Alliance and iMedia’s Brand Summits. She holds a B.S. in Environmental Engineering from Northwestern University and an MBA from Stanford University.