06.21.17 / Mobile

Samsung and MLB Virtual Reality Content Partnership Brings Fans Closer to the Game

Samsung Gear VR_APP logo

RIDGEFIELD PARK, NJ – June 21, 2017 Samsung Electronics America, Inc. and Major League Baseball (MLB) today announced a new phase of their partnership to provide fans a new virtual reality experience, offering immersive access to players, ballparks and key baseball moments throughout the remainder of the 2017 MLB Season. Through the multinational partnership, fans will be able to enjoy a series of over 20 immersive videos exclusively on the Samsung VR app, the brand’s premium virtual reality content service.

“Through our partnership with MLB, we’re taking sports entertainment to a new level as we continue to explore what’s possible with VR,” said Michael Schmier, vice president of content and services, Samsung Electronics America. “Now, with Samsung Gear VR, fans all over the world will be transported right into the action, gaining engaging access to baseball’s most exciting competitors, moments and ballparks, no matter where they are.”

Samsung VR MLB Atlanta SunTrust Park Opening-1 on Samsung Gear VR, Virtual Reality
Atlanta SunTrust Park Opening

The MLB VR series within the Samsung VR app will immerse fans into the action with select content experiences, bringing them face to face with some of their favorite players and offering unrivaled views of iconic ballparks. What’s more, fans will be plunged right into the season’s most exciting moments, which include All-Star events and the American League and National League Championship Series – all leading up to the World Series itself.

Additional select content will include interactive elements, such as player stats, fun facts, and stills and video to further elevate the experience. Content, which is being captured by Samsung’s Gear 360 cameras, will live exclusively within the Samsung VR app. Users can access the app while wearing the Samsung Gear VR powered by Oculus headset, which will provide them with a fully immersive virtual reality experience. Alternatively, they can browse and stream the 360-degree content on their Galaxy phones via the mobile app or online at SamsungVR.com.

In a reflection of MLB’s global appeal, the multinational partnership will make this VR content available to fans in Canada, Japan, Mexico, South Korea, Taiwan and U.S.A.

For more information, please visit https://news.samsung.com/us/.

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