{"id":10110,"date":"2016-09-07T09:00:24","date_gmt":"2016-09-07T13:00:24","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=10110"},"modified":"2024-08-06T21:29:54","modified_gmt":"2024-08-07T01:29:54","slug":"samsung-celebrates-ability-announcement-rio-2016-paralympic-games-campaign-rio-2016","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-celebrates-ability-announcement-rio-2016-paralympic-games-campaign-rio-2016\/","title":{"rendered":"Defying Barriers: Samsung Kicks Off 2016 Paralympic Games Campaign"},"content":{"rendered":"<p><span class=\"press-release-open\"><strong>Rio de Janeiro \u2013 September <\/strong><strong>7<\/strong><strong>, 2016 \u2013<\/strong> <\/span><a href=\"http:\/\/www.samsung.com\/us\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Samsung Electronics Co., Ltd.<\/strong><\/a>, Worldwide Partner of the<a href=\"https:\/\/www.paralympic.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"> International Paralympic Committee (IPC) <\/a>in the Wireless Communications Equipment category, today announced its global Rio 2016 Paralympic Games campaign \u2013 a continuation of the brand\u2019s Rio 2016 Olympic Games program \u2013 which celebrates how meaningful progress comes from daring to defy barriers. The campaign kicks with the announcement of several on-the-ground activations including the transformation of Samsung Galaxy Studios in Rio, the Samsung Paralympic Blogger program, official application and the Whang Youn Dai Award.<\/p>\n<p>\u201cThe Paralympic Games are a global movement that inspire and celebrate the spirit of progress and the human challenge,\u201d said<strong> Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics.<\/strong> \u201cSamsung strives to create breakthrough mobile technologies that help make the digital world more accessible for those with disabilities. We hope our Rio 2016 Paralympic Games campaign will help spark a global conversation around seeing ability over disability and enable everyone to participate in the Paralympic movement.\u201d<\/p>\n<h4><span style=\"color: #003366;\"><strong>Accessible Experiences at Samsung Galaxy Studios<u> <\/u><\/strong><\/span><\/h4>\n<p>In the lead-up to the Paralympic Games, Samsung has revamped its Galaxy Studios in Rio, including its flagship studio in Olympic Park, including several accessibility features, ensuring all consumers, athletes and fans are able to take part in a variety of interactive experiences. Wheelchair accessible ramps and lifts enable visitors to reach the Gear VR 4D Experience Zone, where they will experience exhilarating Olympic Sports, roller coaster rides and kayaking through water rapids via Samsung Gear VR paired with Galaxy mobile devices.<\/p>\n<p>Samsung also offers unique, hands-on opportunities for visitors to experience how Samsung Accessibility technology features are designed and utilized to help those with disabilities. Galaxy Accessibility Experience Programs will include:<\/p>\n<ul>\n<li><strong>\u201cBlind Game\u201d<\/strong> \u2013 Visitors will learn how voice assistance works by utilizing the feature to play 30-second maze games on Galaxy mobile phones<\/li>\n<li><strong>\u201cSound Detector\u201d<\/strong> \u2013 Through the \u201cSound Detector\u201d feature on Galaxy mobile devices, visitors will learn how people with hearing disabilities use the sound detector feature to sense the status of audible surroundings, such as a bell ringing or a baby crying.<\/li>\n<li><strong>\u201cColor Adjust\u201d <\/strong>\u2013 The graphic interface feature will showcase how \u201cSamsung Color Adjust\u201d can help people with color vision deficiency to see vibrant colors. Users will see a series of images on Galaxy mobile devices as someone with color deficiency would see, and will then will be able to compare how a world with colors changes the images as they are then displayed with the adjusted colors<\/li>\n<li><strong>\u201cReview Your Moment\u201d<\/strong> \u2013 The \u201cReview Your Moment\u201d experience is a demonstration of the \u201cSamsung Dexterity Feature.\u201d Visitors will learn how those who have difficulties utilizing mobile touch screens with their hands can operate smartphones with head gestures or third party hardware switches. Fans will use a selfie application feature and collect their printed photo following the experience.<\/li>\n<\/ul>\n<h4><span style=\"color: #003366;\"><strong>Get Behind the Scenes through the Samsung Paralympic Blogger Program<\/strong><\/span><\/h4>\n<p>Samsung will once again partner with the International Paralympic Committee (IPC) to provide 30 Paralympians from countries including Brazil, United States of America, Korea, Great Britain, France, Spain, China as well as an athlete from the Independent Paralympic Athletes team the opportunity to capture and share their Rio 2016 Paralympic Games experiences with the world. As part of the Samsung Paralympic Blogger team, each of the 30 athletes will receive a Samsung Galaxy S7 and other mobile accessories to create exclusive, behind-the-scenes 360 vlogs, which will be uploaded on various digital platforms including the IPC\u2019s YouTube channel, Samsung channels and the athletes\u2019 social media accounts. Content will allow fans to get a firsthand glimpse of how these Paralympians are defying barriers and showcasing their tremendous athletic abilities on the world stage.<\/p>\n<p>Athletes in the Paralympic Village will also be able to experience the Samsung Paralympic Bloggers in 360 by visiting a special station and viewing the content through Gear VR headsets paired with Samsung mobile phones. The stations will also contain other 360 content from key landmarks in Rio, allowing athletes to see the sites without leaving the Paralympic Village.<\/p>\n<p>\u201cWe are thrilled to once again work with Samsung to share the excitement and inspiration of the Rio 2016 Paralympic Games with the world through the eyes of the Samsung Paralympic Blogger team,\u201d said IPC President, Sir Philip Craven. \u201cAs a longstanding Worldwide Paralympic Partner, Samsung continues to bring meaningful technology to the Paralympic Movement that helps both athletes and fans connect with the Paralympic Games.\u201d<\/p>\n<h4><span style=\"color: #003366;\"><strong>The Rio 2016 App: Enhancing <\/strong><strong>the <\/strong><strong>Paralympic Games through Innovative Technology<\/strong><\/span><\/h4>\n<p>The official application of Rio 2016, \u201cThe Rio 2016 App\u201d, developed by Samsung in collaboration with the Rio 2016 Organizing Committee, provides athletes, fans and consumers with 24\/7 updates on all of the latest Paralympic news. The app, which received more than 6 million downloads during the Rio 2016 Olympic Games period, has been updated to provide the official Paralympic Games schedule, venue and event information, results, medal counts, more real-time updates and information of Samsung\u2019s marketing activities during the Paralympic Games.<\/p>\n<p>The Rio 2016 Official Application is available for free download through the Samsung Galaxy Apps, Google Play for Android, App Store for iOS, and selected App Store in China as well as the Windows App Store.<\/p>\n<h4><span style=\"color: #003366;\"><strong>Samsung Supports Athletes Defying Barriers through Whang Youn Dai Award<\/strong><\/span><\/h4>\n<p>To further support athletes who are defying barriers, Samsung will once again sponsor the Whang Youn Dai Award, which was established by the IPC to recognize Paralympians who have overcome adversities through sports and inspire and excite the world through the spirit of the Paralympic Games. During the Paralympic Games Closing Ceremony, a Samsung representative will present the award to one male and one female winner as part of a victory medal ceremony.<\/p>\n<p>For more information about Samsung\u2019s involvement in the Paralympic Games, please visit www.samsungmobilepress.com\/Olympics\/.<\/p>\n<p><strong><u>About Samsung\u2019s Involvement in the Paralympic Games<\/u><\/strong><br \/>\nSamsung is a Worldwide Partner of the International\u00a0Paralympic\u00a0Committee (IPC) in the Wireless Communications Equipment category. Starting with the\u00a0Torino 2006\u00a0Paralympic\u00a0Winter Games, Samsung has supported the Beijing 2008\u00a0Paralympic\u00a0Games, the Vancouver 2010\u00a0Paralympic\u00a0Winter Games, the\u00a0London 2012\u00a0Paralympic\u00a0Games, the Sochi 2014 Paralympic Winter Games and is proud to be an official partner of the\u00a0Rio 2016 Paralympic\u00a0Games. Samsung hosts various Paralympic Games campaigns that aim to enable everyone around the world to participate in the Paralympic movement and to spread the excitement and inspiration of the Games through its wireless communication technologies. Samsung\u2019s commitment as a Worldwide Partner continues through Rio 2016, PyeongChang 2018, and Tokyo 2020, and after 2016, will expand its category of sponsorship \u201cWireless Communications Equipment and Computing Equipment,\u201d including smartphones, tablets, laptops, personal computers and other computing equipment, and desktop printers.<\/p>\n<p><strong><u>About Samsung Electronics Co., Ltd.<\/u><\/strong><br \/>\nSamsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, opening new possibilities for people everywhere through relentless innovation and discovery. For the latest news, please visit the Samsung Newsroom at <a href=\"http:\/\/news.samsung.com\/global\" target=\"_blank\" rel=\"noopener noreferrer\">news.samsung.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rio de Janeiro \u2013 September 7, 2016 \u2013 Samsung Electronics Co., Ltd., Worldwide Partner of the International Paralympic Committee (IPC) in the Wireless Communications Equipment category, today announced its global Rio 2016 Paralympic Games campaign \u2013 a continuation of the brand\u2019s Rio 2016 Olympic Games program \u2013 which celebrates how meaningful progress comes from daring [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718],"tags":[937,819],"blue-badge":[],"class_list":["post-10110","post","type-post","status-publish","format-standard","hentry","category-product-mobile","category-product","tag-international-paralympic-committee-ipc","tag-rio-2016"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/news.samsung.com\/us\/wp-content\/themes\/samsung-newsroom-2023\/assets\/theme-images\/default-card-mobile.png","fimg_url":"https:\/\/news.samsung.com\/us\/wp-content\/themes\/samsung-newsroom-2023\/assets\/theme-images\/default-card.png","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":984,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/10110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=10110"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/10110\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=10110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=10110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=10110"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=10110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}