{"id":11013,"date":"2016-12-08T11:00:12","date_gmt":"2016-12-08T16:00:12","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=11013"},"modified":"2019-06-18T20:27:19","modified_gmt":"2019-06-19T00:27:19","slug":"samsung-spreads-holiday-cheer-with-launch-of-the-night-before-gear-vr-837nyc","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-spreads-holiday-cheer-with-launch-of-the-night-before-gear-vr-837nyc\/","title":{"rendered":"Samsung Spreads Holiday Cheer with launch of \u201cThe Night Before\u201d"},"content":{"rendered":"<p><span class=\"press-release-open\"><strong>NEW YORK\u00a0<\/strong><strong>\u2013\u00a0December 8, 2016<\/strong>\u00a0<strong>\u2013<a href=\"http:\/\/www.samsung.com\/us\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0<\/a><\/strong><\/span><strong>Samsung Electronics America, Inc. <\/strong>today announced the launch of a <strong>\u201cThe Night Before,\u201d<\/strong> an immersive look at a classic holiday moment via <a href=\"http:\/\/news.samsung.com\/us\/2015\/09\/25\/samsung-and-oculus-introduce-the-first-consumer-version-of-gear-vr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Samsung Gear VR, powered by Oculus<\/a>. Starting on Friday, December 9, 2016 until the New Year, Samsung is bringing the journey to life through a 4D sleigh experience at Herald Square in New York City, The Grove in Los Angeles and <a href=\"http:\/\/news.samsung.com\/us\/2016\/02\/22\/samsung-837-opening\/\" target=\"_blank\" rel=\"noopener noreferrer\">Samsung 837<\/a>, the brand\u2019s flagship digital playground in the heart of Manhattan\u2019s Meatpacking District.<\/p>\n<p>With content debuting on Samsung VR, the company\u2019s premium virtual reality content service, starting this Friday, December 9, \u201cThe Night Before,\u201d takes users on an entertaining and immersive sleigh ride.<\/p>\n<p>&#8220;At Samsung, we believe technology is so much more than a device &#8211; it&#8217;s an experience that can connect, delight and inspire everyone,\u201d <strong>said <a href=\"http:\/\/news.samsung.com\/us\/2016\/06\/22\/marc-mathieu-pov-vr-future-samsung-creators\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marc Mathieu<\/a>, Samsung Electronics America\u2019s Chief Marketing Officer.<\/strong> \u201cWe\u2019re always looking for ways to create memorable, immersive experiences with our Samsung VR ecosystem and with &#8216;The Night Before\u2026&#8217; we are able to blur the lines between virtual and reality in an enjoyable, festive way like never before.\u201d<\/p>\n<p>The sleigh ride is part of Samsung\u2019s larger \u201cGift of Galaxy\u201d holiday campaign that focuses on family coming together and sharing special moments. The campaign kicked off a new spot, \u201cUnwrap the Feels,\u201d which shows the range of powerful emotions and reactions when people immerse themselves in new VR worlds with Samsung Gear VR.<\/p>\n<p>A variation of the ride experience will be available at select malls across the country starting December 14.<\/p>\n<h4><a href=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2016\/12\/14165609\/Samsung-Gear-VR-The-Night-Before-Image.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11026 size-large\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2016\/12\/14165609\/Samsung-Gear-VR-The-Night-Before-Image-746x950.jpg\" alt=\"Samsung Gear VR The Night Before Image\" width=\"730\" height=\"930\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2016\/12\/14165609\/Samsung-Gear-VR-The-Night-Before-Image-746x950.jpg 746w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2016\/12\/14165609\/Samsung-Gear-VR-The-Night-Before-Image-471x600.jpg 471w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/a><strong>\u201cThe Night Before\u201d hours of operation:<\/strong><\/h4>\n<p><strong><u>Herald Square, New York City<\/u><\/strong><br \/>\nFriday, December 9 \u2013 Friday, December 23\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9AM -9PM<br \/>\nSaturday, December 24 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 9AM -6PM<br \/>\nSunday, December 25\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 CLOSED<br \/>\nMonday, December 26 \u2013 Friday, December 30\u00a0\u00a0\u00a0\u00a0\u00a0 9AM \u2013 9PM<br \/>\nSaturday, December 31 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0 \u00a0 9AM -6PM<\/p>\n<p><strong><u>Samsung 837, New York City<\/u><\/strong><br \/>\nMonday \u2013 Friday\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11am \u2013 9pm<br \/>\nSaturday \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0 10am \u2013 10pm<br \/>\nSunday \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 10am \u2013 8pm<br \/>\nSunday, December 25 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0\u00a0 \u00a0\u00a0\u00a0 CLOSED<\/p>\n<p><strong><u>The Grove, Los Angeles, CA<\/u><\/strong><br \/>\nFriday, December 9\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0 10AM-11PM<br \/>\nSaturday, December 10 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9AM -11PM<br \/>\nSunday, December 11 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0 9AM -10PM<br \/>\nMonday, December 12 &#8211; Friday, December 23 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9AM -11PM<br \/>\nSaturday, December 24\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0 9AM -6PM<br \/>\nSunday, December 25 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 CLOSED<br \/>\nMonday, December 26 -Thursday, December 29\u00a0\u00a0 10AM -9PM<br \/>\nFriday, December 30\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9AM -10PM<br \/>\nSaturday, December 31\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10AM -6PM<\/p>\n<p><strong><u>About Samsung Electronics America, Inc.<\/u><\/strong><br \/>\nHeadquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA), is a recognized innovative leader in consumer electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of today\u2019s technology and providing consumers and organizations with a portfolio of groundbreaking products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables, in addition to offering leading content and services related to mobile payments, 360-degree VR video, customer support and more. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America\u2019s fastest growing home appliance brands. To discover more about Samsung, please visit <a href=\"http:\/\/www.samsung.com\/\">www.samsung.com<\/a>. For the latest Samsung news, please visit <a href=\"http:\/\/news.samsung.com\/us\/\">news.samsung.com\/us<\/a> and follow us <a href=\"https:\/\/twitter.com\/@samsungnewsus\">@SamsungNewsUS<\/a>.<\/p>\n<p><strong><u>About Samsung Electronics Co., Ltd.<\/u><\/strong><br \/>\nSamsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit Samsung Newsroom at <a href=\"http:\/\/news.samsung.com\">http:\/\/news.samsung.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK\u00a0\u2013\u00a0December 8, 2016\u00a0\u2013\u00a0Samsung Electronics America, Inc. today announced the launch of a \u201cThe Night Before,\u201d an immersive look at a classic holiday moment via Samsung Gear VR, powered by Oculus. Starting on Friday, December 9, 2016 until the New Year, Samsung is bringing the journey to life through a 4D sleigh experience at Herald [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":11030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718],"tags":[15521,720,818],"blue-badge":[],"class_list":["post-11013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-mobile","category-product","tag-mobile-computing","tag-samsung-837","tag-virtual-reality-vr"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2016\/12\/14165603\/samsung-gear-vr-presents-the-night-before2.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2016\/12\/14165603\/samsung-gear-vr-presents-the-night-before2.png","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":985,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/11013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=11013"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/11013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/11030"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=11013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=11013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=11013"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=11013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}