{"id":13256,"date":"2017-05-17T10:00:55","date_gmt":"2017-05-17T14:00:55","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=13256"},"modified":"2019-06-20T09:42:13","modified_gmt":"2019-06-20T13:42:13","slug":"wpps-vml-barrows-collaborate-samsung-connected-pop-store-system","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/wpps-vml-barrows-collaborate-samsung-connected-pop-store-system\/","title":{"rendered":"WPP\u2019s VML and Barrows collaborate with Samsung on Connected Pop-Up Store System"},"content":{"rendered":"

Miami, Florida, May 17, 2017 \u2014<\/span> <\/strong>WPP agencies VML<\/a> and Barrows<\/a> announced a collaboration with Samsung Electronics America, Inc.<\/a> to develop the next generation of pop-up stores. \u00a0Showcased last week at WPP\u2019s Global Retail Forum, the \u201cConnected Pop-Up\u201d store powered by Samsung is a system that will enable brands and retailers to intelligently, affordably and quickly activate short-term, temporary retail opportunities.<\/p>\n

In the midst of a dynamic retail landscape, \u201cpop-ups\u201d have grown into a $50 billion industry in the U.S. (as of March 2016), according to industry database PopUp Republic. Pop-up stores can deliver the experiences that consumers are demanding today, without the need to make a long-term commitment to a physical space.<\/p>\n

The Connected Pop-Up store powered by Samsung<\/strong> takes the concept of temporary retail to the next level, overcoming the challenges of successfully getting pop-ups off the ground. It\u2019s an innovative turn-key model that considers all the elements of a successful pop-up; ideation, location scouting, logistics, staffing, Point-of-Sale (POS) fulfilment, real-time customer engagement and content creation. This is combined with next-generation technologies from Samsung, including an IoT (Internet of Things) dashboard, which captures store data and provides retail analytics and insights into store activity.<\/p>\n

There are three keys to the Connected Pop-Up:<\/p>\n

    \n
  1. Intelligence<\/strong> \u2013 The Connected Pop-Up incorporates a range of technologies: IoT retail analytics and insights, targeted smart signage, POS transactions, and virtual and augmented reality. Suddenly, the pop-up is both smart, sensing and immersive.<\/li>\n
  2. Affordability<\/strong> \u2013 In a sharing economy, it doesn\u2019t make sense to purchase all the elements necessary to construct and launch a pop-up. The Connected Pop-Up disrupts the status quo through a tiered rental model, with several levels that differ on size of footprint, technology inclusions and extent of the activation.<\/li>\n
  3. On-Demand<\/strong> \u2013 The Connected Pop-Up is a modular construction that can be assembled in a variety of ways and \u201cskinned\u201d to suit an individual brand\u2019s requirements, so it can be put together quickly. An exclusive arrangement with leading activation agency Pop-Up Mob also means that the pop-up can be \u201clive\u201d in market faster.<\/li>\n<\/ol>\n

    In addition to Samsung\u2019s IoT technology, the Connected Pop-Up includes targeted smart signage such as the Samsung\u2019s ML55E Digital Mirror Displays<\/a> that combine digital signage, reflective mirror technology and proximity sensors to create dynamic experience.\u00a0 Also featured are capabilities to help retailers deliver personalized in-store digital merchandising and point-of-purchase, as well as transaction-enablement with point-of-sale technology and Samsung Pay. Samsung Gear VR powered by Oculus and augmented reality solutions enable immersive digital in-store experiences within the Pop Up Store. These technologies were recenty showcased at WPP\u2019s event in a digital shop experience at the expo.<\/p>\n

    \u201cThe retail industry has seen rapid growth of pop-up stores and Samsung is capturing a shift in the space with our pop-up store technology offering,\u201d said Ted Brodheim, Vice President, Samsung Electronics America.<\/strong> \u201cBy incorporating exciting technologies such as IoT into the pop-up store solution, we can create better experiences for shoppers, as well as a more affordable solution for retailers that provides on-demand service and access to valuable data with greater intelligence.\u201d<\/p>\n

    \u201cThis is all about the intersection of physical and digital retail,\u201d said Jon Bird, Executive Director, Global Retail and Shopper Marketing at VML.<\/strong> \u201cThat\u2019s where retail is going, and our ability to bring our digital expertise to clients in the retail space excites us. This is a re-invention of how technology can work in a temporary space and our role has been to contribute thinking on the Connected Pop-Up consumer experience.\u201d<\/p>\n

    \u201cOur team focused on creating a modular system that truly enables brands to tell their stories through technology,\u201d added Steffen Schenk, Business Unit Director at Barrows.<\/strong> \u201cIt\u2019s essentially a kit of parts that’s custom designed to scale up or down based on the size and type of environment. We believe that the Connected Pop Up rental business model will revolutionize the way brands and retailers execute pop ups.\u201d<\/p>\n

    \u201cThe demand for pop-ups is there in the market and with WPP clients,\u201d said Gwen Morrison, CEO, The Store, The Americas.<\/strong> \u201cThe challenge has been how do you best go about it? The \u2018Connected Pop-Up\u2019 overcomes the inherent hurdles in technology deployment, cost, execution quality and logistics.\u201d<\/p>\n

    The Connected Pop-Up was introduced on the main stage at the WPP Global Retail Forum in Miami on May 11 & 12. Select technologies were also demonstrated in the expo space at the Forum.<\/p>\n

    About<\/u><\/strong><\/p>\n

    VML<\/strong> is a contemporary marketing agency that moves brands forward by inspiring a human connection. VML\u2019s clients include Bridgestone, Colgate-Palmolive, Electrolux\/Frigidaire, Ford, the Kellogg Company, Kimberly-Clark, New Balance, PepsiCo, Sprint, and Wendy\u2019s. Founded in 1992 and headquartered in Kansas City, Missouri, VML joined the world\u2019s largest communications services group, WPP, in 2001. VML has more than 2,600 employees with principal offices in 28 locations across six continents.<\/p>\n

    Barrows Global<\/strong> is a shopper conversion specialist with a core skill in fixtures and display and a growing capability in \u201cconnected stores\u201d. With over 20 years\u2019 experience working with clients in every consumer goods sector and across all types of markets, they truly understand how to attract, engage and sell to a shopper. Barrowsglobal.com<\/p>\n

    WPP<\/strong> is the world\u2019s largest communications services group with billings of US$74 billion and revenues of over US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; digital, eCommerce and shopper marketing and specialist communications. The company employs over 205,000 people (including associates and investments) in over 3,000 offices across 112 countries. For more information, visit\u00a0www.wpp.com<\/a>.<\/p>\n

    The Store <\/strong>is WPP\u2019s Global Retail Practice.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Miami, Florida, May 17, 2017 \u2014 WPP agencies VML and Barrows announced a collaboration with Samsung Electronics America, Inc. to develop the next generation of pop-up stores. \u00a0Showcased last week at WPP\u2019s Global Retail Forum, the \u201cConnected Pop-Up\u201d store powered by Samsung is a system that will enable brands and retailers to intelligently, affordably and […]<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29730,29729,29718],"tags":[48,223,373],"blue-badge":[],"class_list":["post-13256","post","type-post","status-publish","format-standard","hentry","category-product-enterprise-display","category-product-enterprise","category-product","tag-digital-signage","tag-display","tag-retail"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/news.samsung.com\/us\/wp-content\/themes\/samsung-newsroom-2023\/assets\/theme-images\/default-card-mobile.png","fimg_url":"https:\/\/news.samsung.com\/us\/wp-content\/themes\/samsung-newsroom-2023\/assets\/theme-images\/default-card.png","primary_category":{"term_id":29730,"name":"Display","slug":"product-enterprise-display","term_group":0,"term_taxonomy_id":29730,"taxonomy":"category","description":"","parent":29729,"count":252,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-enterprise\/product-enterprise-display\/","term_path":"product\/product-enterprise\/product-enterprise-display"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/13256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=13256"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/13256\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=13256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=13256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=13256"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=13256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}