{"id":14369,"date":"2017-07-13T08:00:09","date_gmt":"2017-07-13T12:00:09","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=14369"},"modified":"2024-08-06T21:30:40","modified_gmt":"2024-08-07T01:30:40","slug":"samsung-partners-sothebys-frame-tv","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-partners-sothebys-frame-tv\/","title":{"rendered":"Samsung Partners with Sotheby\u2019s, Pushing the Boundaries of Art and Technology"},"content":{"rendered":"

NEW YORK \u2013 July 13, 2017<\/strong> \u2013<\/strong><\/span> Samsung Electronics America, Inc.<\/strong>, the leader in home entertainment, is teaming up with international auction house Sotheby\u2019s to showcase Samsung\u2019s new lifestyle product, The Frame<\/a><\/strong>, at Sotheby\u2019s flagship location in New York City. Designed in collaboration with world-renowned designer Yves Behar, The Frame will be integrated into various art exhibitions this summer. The Frame <\/a>seamlessly transforms from a 4K UHD TV to a gallery-like art display for a premium entertainment experience. And with Samsung\u2019s No Gap Wall Mount, it can hang flush to the wall, just like a real picture.<\/p>\n

\"Samsung<\/a>

Samsung the Frame TV at the Sotheby’s.<\/p><\/div>\n

\u00a0<\/strong>\u201cThe Frame blurs the lines between art and technology with its stunning design and ability to show beautiful works of art when it\u2019s not being used as a TV,\u201d said Dave Das, Senior Vice President of Consumer Electronics for Samsung Electronics America.<\/strong> \u201cSotheby\u2019s long history as a home to culture-defining works of art makes it an excellent venue to experience The Frame firsthand. We are truly honored to partner with Sotheby\u2019s to integrate The Frame into their exhibits this summer.\u201d<\/p>\n

Samsung and Sotheby\u2019s, which has been uniting collectors with world-class works of art since 1744, celebrated the partnership today at a ribbon-cutting ceremony in New York City. The Frame is currently integrated into the Contemporary Living exhibition, on display until July 19. An online-only sale, Contemporary Living combines the categories of Photographs, Prints, and 20th Century Design to ignite a compelling dialogue between a diverse group of works from each discipline.<\/p>\n

Additionally, the newly updated Sotheby\u2019s app is available now on Samsung Smart TVs worldwide1, bringing a wealth of new content to Sotheby\u2019s living room experience. For the first time, consumers can view Sotheby\u2019s Auction Catalogues in their entirety, with full imagery and data for global upcoming sales. HD Auction Streams are also now available for all Sotheby\u2019s New York, London, Geneva, and Hong Kong auctions, as well as worldwide RM Sotheby\u2019s automobile auctions. The app will also fully showcase Sotheby\u2019s Museum Network<\/a>, the hub for video programming from the world\u2019s leading cultural institutions with more than 450 videos from 50+ museum partners.<\/p>\n

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\u201cWorld-class works of art deserve a world-class viewing experience,\u201d said\u00a0David Goodman, Sotheby\u2019s Executive Vice President of Digital Development and Marketing.<\/strong> \u201cWhether browsing the Sotheby\u2019s Auction Catalogues via the Sotheby\u2019s App on Samsung Smart TV\u2019s or experiencing an artwork for the first time on The Frame at Sotheby\u2019s during one of our exhibitions, Sotheby\u2019s and Samsung are working together to bring art to people in groundbreaking, new ways.\u201d<\/p>\n

When powered on, The Frame <\/a>offers 4K UHD picture quality and can display over one billion shades of color. When not displaying TV or movies, The Frame becomes a customizable work of art that can elegantly exhibit artwork and photographs via \u2018Art Mode.\u2019 To satisfy almost any artistic preference, consumers will be able to choose from 100 professional works to exhibit via the exclusive \u2018Samsung Collection.\u2019 The works featured in the collection represent a range of genres, compositions and subjects, divided into 10 categories: Landscapes, Architecture, Wild Life, Drawing, Digital Art, Action, Still Life, Patterns, Urban Abstract and From Above.<\/p>\n

Aside from the artwork that comes pre-loaded on The Frame, users will also have access to Samsung\u2019s \u2018Art Store\u2019, a growing library of more than 400 pieces of established and emerging artists, curated by several international organizations, galleries and museums, including Albertina Museum, Artspace, LUMAS, Magnum Photos, Saatchi Art and Sedition. There, consumers can purchase an individual piece for $19.99 or subscribe to the full collection for $4.99 per month. The Art Store will be updated to incorporate work from more galleries, museums, and artists around the world, allowing The Frame owners to build up their collection and show off more of their unique and eclectic styles.<\/p>\n

The Frame is available in two sizes: a 65-inch model, priced at $2,799, and a 55-inch model, priced at $1,999. Optional bezels, including white, beige and walnut shades of real wood, for the 55-inch model are available for $199.99. Bezels for the 65-inch model are available for $249.99 allowing for further customizable options that complement a range of living spaces and personal styles.<\/p>\n

For more information about The Frame, visit http:\/\/www.samsung.com\/us\/frame-tv\/<\/a>.<\/p>\n