{"id":17735,"date":"2018-01-08T17:00:38","date_gmt":"2018-01-08T22:00:38","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=17735"},"modified":"2019-06-18T19:37:05","modified_gmt":"2019-06-18T23:37:05","slug":"samsung-reveals-drvline-platform-takes-bold-step-toward-autonomous-future","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-reveals-drvline-platform-autonomous-future\/","title":{"rendered":"Samsung Reveals DRVLINE\u2122 Platform, Takes Bold Step Toward Autonomous Future"},"content":{"rendered":"

CES 2018 \u2013 LAS VEGAS, NV \u2013 January 8th, 2018<\/strong> \u2013<\/span> Samsung Electronics Co., Ltd.<\/strong> today introduced its new Samsung DRVLINE\u2122 platform<\/strong>, positioning itself as the go-to partner for Original Equipment Manufacturers (OEM) and Mobility as a Service (MaaS) providers in the autonomous driving market. The DRVLINE\u2122 platform is an open, modular, and scalable hardware and software-based platform, which is a valuable solution for automakers because it can integrate best-in-class technology into new vehicles, while also building a foundation for fleets of the future.<\/p>\n

\u201cThe cars of tomorrow won\u2019t just change how we get around, they\u2019ll transform our streets and society. They\u2019ll bring mobility to people who need it, make our roads safer, and revolutionize our communities,\u201d said Young Sohn, President and Chief Strategy Officer at Samsung Electronics, and Chairman of the Board at HARMAN.<\/strong> \u201cBuilding an autonomous platform requires close collaboration across industry, as one company cannot deliver on this enormous opportunity alone. The challenge is simply too big and too complex. Through the DRVLINE platform, we\u2019re inviting the best and brightest from the automotive industry to join us, and help shape the future of the car of tomorrow, today.\u201d<\/p>\n

Samsung\u2019s announcement, at CES, comes after a year of historic firsts for the company. These include: an $8 billion acquisition of connected technologies company HARMAN and the creation of a joint automotive Strategic Business Unit; the establishment of a $300 million Samsung Automotive Innovation Fund; and a series of investments and partnerships designed to promote collaboration in the automotive sector.<\/p>\n

Many hardware and software autonomous driving platforms force the end user to adopt particular technology as an all-or-nothing black-box package. The DRVLINE\u2122 platform however, has been designed so vendors can collaborate and the software can be customized or enhanced and individual components and technologies can be swapped in and out as needed. This also helps future-proof the platform \u2013 an essential consideration in such a fast-changing industry: OEMs can market the most advanced existing autonomous technology, while incorporating new innovations as they work toward Level 5 automation.<\/p>\n

The DRVLINE\u2122 platform incorporates several best-in-class components and technologies, which leverage Samsung\u2019s global expertise in electronics, IoT, and embedded systems, including in-car compute for Levels 3, 4, and 5 automation. It also includes a brand-new ADAS forward-facing camera system, created by Samsung and HARMAN, which is engineered to meet upcoming New Car Assessment Program (NCAP) standards. These include lane departure warning, forward collision warning, pedestrian detection, and automatic emergency braking.<\/p>\n

\u201cIn a car, the human brain is constantly performing incredibly complex calculations while driving,\u201d said John Absmeier, SVP of Autonomous\/ADAS Strategic Business Unit at HARMAN and VP of Smart Machines for Samsung Electronics.<\/strong> \u201cHow far is that lamppost? Is that pedestrian going to step into the street? How long until the yellow light turns red? The industry has made incredible advances in automation, yet in-car compute is still a long way from approximating the power of our brains. The DRVLINE platform with its open and high-level compute capability is a first major first step toward building an ecosystem to support full autonomy.\u201d<\/p>\n

Samsung appears at CES alongside several of its partners in ADAS and autonomous driving. As part of its strategy of open innovation and collaboration, the company has engaged a robust ecosystem of partners across the industry, including:<\/p>\n