{"id":20876,"date":"2018-06-08T11:41:00","date_gmt":"2018-06-08T15:41:00","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=20876"},"modified":"2024-07-25T13:45:19","modified_gmt":"2024-07-25T17:45:19","slug":"global-reach-personal-touch","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/global-reach-with-a-personal-touch\/","title":{"rendered":"Global Reach with a Personal Touch"},"content":{"rendered":"<div id=\"attachment_20882\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2018\/06\/04162709\/ALF_2869.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20882\" class=\"size-large wp-image-20882\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2018\/06\/04162709\/ALF_2869-950x634.jpg\" alt=\"\" width=\"950\" height=\"634\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2018\/06\/14123256\/ALF_2869-950x634.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2018\/06\/14123256\/ALF_2869-600x400.jpg 600w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/a><p id=\"caption-attachment-20882\" class=\"wp-caption-text\">Mark Mathieu, chief marketing officer for Samsung Electronics America, speaks with Younghee Lee, global chief marketing officer for Samsung Electronics at the World Federation of Advertisers Global Market Week. (Photo courtesy of the World Federation of Advertisers)<\/p><\/div>\n<hr \/>\n<p>&#8220;How can the world\u2019s largest technology company humanize its brand?&#8221; That was the question put to Marc Mathieu, chief marketing officer for <strong>Samsung Electronics America<\/strong>, and Younghee Lee, global chief marketing officer for Samsung Electronics, at an event hosted by the World Federation of Advertisers in May.<\/p>\n<p>\u201cIf we want to humanize technology, we have to show the human side of the technology experience,\u201d <strong>said Mathieu<\/strong>. \u201cWe need to tell the personal stories of how technology powers success.\u201d Samsung is striving to help everyone \u201cDo What You Can\u2019t,\u201d developing technology to enhance the human experience. \u201cAt Samsung we strive for meaningful innovation, designing products that adapt to human interests, giving people the creative power to do extraordinary things,\u201d <strong>Mathieu explained<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;How can the world\u2019s largest technology company humanize its brand?&#8221; That was the question put to Marc Mathieu, chief marketing officer for Samsung Electronics America, and Younghee Lee, global chief marketing officer for Samsung Electronics, at an event hosted by the World Federation of Advertisers in May. \u201cIf we want to humanize technology, we have [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":20956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[8752],"blue-badge":[],"class_list":["post-20876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-samsung-experience"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2018\/06\/14123237\/ALF_2869-copy.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2018\/06\/14123237\/ALF_2869-copy.jpg","primary_category":{"term_id":45,"name":"Uncategorized","slug":"uncategorized","term_group":0,"term_taxonomy_id":45,"taxonomy":"category","description":"","parent":0,"count":79,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/uncategorized\/","term_path":"uncategorized"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/20876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=20876"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/20876\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/20956"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=20876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=20876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=20876"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=20876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}