{"id":21440,"date":"2018-06-28T09:30:35","date_gmt":"2018-06-28T13:30:35","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=21440"},"modified":"2019-06-18T20:27:29","modified_gmt":"2019-06-19T00:27:29","slug":"samsung-delivers-wi-fi-analytics-solution-help-businesses-enhance-customer-engagement-experiences","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-delivers-wi-fi-analytics-solution-help-businesses-enhance-customer-engagement-experiences\/","title":{"rendered":"Samsung Delivers Wi-Fi Analytics Solution to Help Businesses Enhance Customer Engagement and Experiences"},"content":{"rendered":"

Ridgefield Park, NJ \u2013 June 28, 2018 \u2013<\/span> Samsung Electronics America, Inc.<\/strong> today announced a new Wi-Fi solution for brick-and-mortar businesses in the U.S. that combines wireless connectivity with analysis to deliver a new level of customer insight and service. Designed for businesses with guest interactions \u2013 including theaters, arenas, hotels, outdoor entertainment districts and retailers \u2013 Samsung Guest Analytics provides a reliable Wi-Fi platform that enhances customer satisfaction and data analysis opportunities.<\/p>\n

The solution helps businesses gain access to key factors \u2013 such as foot traffic patterns, dwell time in specific areas and guest behavior in a store \u2013 while providing fast Wi-Fi connectivity for visitors. Guests \u2018opt-in\u2019 to Wi-Fi service at an establishment, and that business uses the data to understand trends, craft a better journey throughout the establishment, and offer services tailored to the customer.<\/p>\n

\u201cThe Samsung Guest Analytics solution brings digital practices to physical retail and entertainment establishments, offering businesses a path to understanding customer needs and engaging visitors more effectively,\u201d said Imran Akbar, Vice President & General Manager for Wireless Enterprise at Samsung Electronics America<\/strong>. \u201cWhether it\u2019s a shopper in a store or an attendee at a festival, customer service is still king, and this solution \u2013 coupled with our high-performance Wi-Fi \u2013 provides an intelligent way to enhance in-person experiences.\u201d<\/p>\n

Pittsburgh Cultural Trust Implementation<\/h4>\n

Pittsburgh Cultural Trust, a non-profit arts organization, is using Samsung Guest Analytics across its properties including theaters, outdoor entertainment districts and education centers. Providing entertainment for thousands of visitors annually, the organization required a Wi-Fi solution that would provide reliable customer and vendor connectivity across multiple venues, and a strategy for customer engagement.<\/p>\n

The Samsung solution includes hundreds of access points in the Trust\u2019s entertainment venues across a 14 block area, and is a gateway for Pittsburgh Cultural Trust to offer additional value to attendees, musicians and vendors.<\/p>\n

\u201cSamsung\u2019s Guest Analytics Wi-Fi solution is a great way to serve guests, strengthen existing relationships and discover new customers through more effective digital marketing,\u201d said Dan Hoffer, Chief Information Officer of Pittsburgh Cultural Trust<\/strong>. \u201cPlus, we see a way to optimize guest experiences. For instance, through connectivity, we give attendees the chance to share their experiences via a Jumbotron screen, while still being respectful of the artists onstage. Now, with Samsung infrastructure in so many locations indoor and outdoor, we see an opportunity to expand our offerings, like using Wi-Fi to deliver surveys and notifications, electronic playbills for theater shows, or close captioning directly to a guest\u2019s phone.\u201d<\/p>\n

In addition to offering complimentary Wi-Fi, Samsung Guest Analytics can extend content marketing initiatives \u2013 such as coupons and special offers \u2013 and create a consistent look for a Welcome Portal across all locations through centralized management of guest Wi-Fi. For more information on Samsung Guest Analytics, visit online here.<\/p>\n

Pittsburgh Cultural Trust<\/strong><\/span>
\nThe Pittsburgh Cultural Trust has overseen one of Pittsburgh\u2019s most historic transformations: turning a seedy red-light district into a magnet destination for arts-lovers, residents, visitors, and business owners. Founded in 1984, the Pittsburgh Cultural Trust is a non-profit arts organization dedicated to\u00a0the cultural and economic revitalization of a 14-block arts and entertainment\/residential neighborhood called the Cultural District. The District is one of the country\u2019s largest land masses \u201ccurated\u201d by a single nonprofit arts organization. A major catalytic force in the city, the Pittsburgh Cultural Trust is a unique model of how public-private partnerships can reinvent a city with authenticity, innovation, and creativity. Using the arts as an economic catalyst, the Pittsburgh Cultural Trust has holistically created a world-renowned Cultural District that is revitalizing the city, improving the regional economy and enhancing Pittsburgh\u2019s quality of life. Thanks to the support of foundations, corporations, government agencies and thousands of private citizens, the Trust stands as a national model of urban redevelopment through the arts.
\nTrustArts.org<\/a> | Facebook: Cultural Trust<\/a> | Instagram: CulturalTrust<\/a> | Twitter: @CulturalTrust<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ridgefield Park, NJ \u2013 June 28, 2018 \u2013 Samsung Electronics America, Inc. today announced a new Wi-Fi solution for brick-and-mortar businesses in the U.S. that combines wireless connectivity with analysis to deliver a new level of customer insight and service. Designed for businesses with guest interactions \u2013 including theaters, arenas, hotels, outdoor entertainment districts and […]<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29729,29718],"tags":[],"blue-badge":[],"class_list":["post-21440","post","type-post","status-publish","format-standard","hentry","category-product-enterprise","category-product"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/news.samsung.com\/us\/wp-content\/themes\/samsung-newsroom-2023\/assets\/theme-images\/default-card-mobile.png","fimg_url":"https:\/\/news.samsung.com\/us\/wp-content\/themes\/samsung-newsroom-2023\/assets\/theme-images\/default-card.png","primary_category":{"term_id":29729,"name":"Enterprise","slug":"product-enterprise","term_group":0,"term_taxonomy_id":29729,"taxonomy":"category","description":"","parent":29718,"count":388,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-enterprise\/","term_path":"product\/product-enterprise"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/21440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=21440"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/21440\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=21440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=21440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=21440"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=21440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}