{"id":23894,"date":"2018-11-01T17:26:03","date_gmt":"2018-11-01T21:26:03","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=23894"},"modified":"2019-06-18T19:20:29","modified_gmt":"2019-06-18T23:20:29","slug":"samsung-brightens-atlanta-hawks-state-farm-arena-nbas-first-360-led-screen","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-brightens-atlanta-hawks-state-farm-arena-nbas-first-360-led-screen\/","title":{"rendered":"Samsung Brightens Up Atlanta Hawks\u2019 State Farm Arena with NBA\u2019s First 360\u00b0 LED Screen"},"content":{"rendered":"

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As basketball fans are gearing up for the start of the 2018-2019 NBA season, the Atlanta Hawks already have something to be proud of: a newly renovated, world-class arena.<\/p>\n

The new State Farm Arena, which underwent the second-largest renovation in NBA history, held an open-house event on October 20 that welcomed approximately 10,000 people. More than 12,000 square feet of Samsung SMART LED signage was installed throughout the arena, offering 10 times more LED video than the previous configuration. The main, center-hung video board is not only the NBA\u2019s first 360-degree, continuous video screen, it\u2019s also the first arena bowl to feature HD-quality, 6mm LED video display technology.<\/p>\n

\u201cFans will be immersed in stunning video displays no matter where they are seated in the bowl,\u201d said Steve Koonin, CEO of the Atlanta Hawks Basketball Club & State Farm Arena. \u201cThe high-definition video will enhance the in-game experience for Hawks fans, and make every fan feel like they are sitting in the first row with amazing views and clarity.\u201d<\/p>\n

New Center-Hung Videoboard Brings True-to-Life Engagement<\/h4>\n

The center-hung videoboard includes a massive 4,477 square feet of high-definition video display, offering true-to-life colors and dynamic details. Whether seated courtside or in the upper deck, fans will catch every bit of the action on the floor. The center-hung structure that holds the high-resolution, 6mm pixel pitch display features two additional displays mounted in its interior. Measuring 20 feet wide by 9 feet high, these displays offer an additional 360 square feet of active video viewing area.<\/p>\n

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More than 20 LED displays have been installed throughout the arena, for a total of 12,047 square feet of LED video. With more than 30.42 million individual LED pixels, these displays deliver crisp, clear content throughout the arena. Incorporating these displays ensures that this iconic venue is well positioned to keep up with the rapidly evolving sports entertainment industry.<\/p>\n

\u201cWe are pleased that NBA fans can enjoy a vibrant viewing environment via our Smart LED signage technology,\u201d said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Throughout the design process, Hawks officials worked closely with Samsung, and came to the decision to have four corner boards and a center-hung board.<\/p>\n

\u201cScreens are more important than they have ever been,\u201d said Koonin. \u201cWe live with screens. Just a few short years ago, we weren\u2019t a screen culture.\u201d<\/p>\n

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Samsung\u2019s Commitment to Streamlining the Digital Signage Experience
\nAs the number one leader in the global signage market for nine consecutive years, Samsung is widely recognized as an innovator in LED signage\u2014mastering the art of digital displays from design and engineering to manufacturing. Since its acquisition of Prismview in March 2015, Samsung has been providing its customers with truly groundbreaking LED signage solutions, customized to suit the needs of any venue.<\/p>\n

Not only that, Samsung LED signage is being installed in stadiums all over the world to communicate with spectators and promote brands. From Asia to North America, consumers are coming to expect a first-class viewing experience at live events that enhances their enjoyment.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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In particular, the Samsung LED signage at the National Stadium in Kuala Lumpur, Malaysia offers spectators at sporting events and pop concerts an enhanced fan experience. In Incheon, South Korea, baseball fans are tracking fly balls from SK Happy Dream Park (Munhak Baseball Stadium)\u2019s electronic digital display\u2014one of the worlds\u2019 largest LED video displays. And at M&T Bank Stadium in Baltimore, Maryland, Ravens fans can watch the action on two massive endzone displays (measuring 201 feet wide by 36 feet high), as well as displays mounted on the upper and lower fascia, and four large video boards in each corner of the upper deck.<\/p>\n

Samsung continues to break barriers through technological advancements, as well as make room to evolve to provide consumers with truly immersive viewing experiences.<\/p>\n

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As basketball fans are gearing up for the start of the 2018-2019 NBA season, the Atlanta Hawks already have something to be proud of: a newly renovated, world-class arena. The new State Farm Arena, which underwent the second-largest renovation in NBA history, held an open-house event on October 20 that welcomed approximately 10,000 people. More […]<\/p>\n","protected":false},"author":84,"featured_media":23905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29730,29729,29718],"tags":[48,223,47,642],"blue-badge":[],"class_list":["post-23894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-enterprise-display","category-product-enterprise","category-product","tag-digital-signage","tag-display","tag-enterprise","tag-led-signage"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2018\/11\/14104224\/atlanta-hawks-nba-signage_main_11.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2018\/11\/14104224\/atlanta-hawks-nba-signage_main_11.jpg","primary_category":{"term_id":29730,"name":"Display","slug":"product-enterprise-display","term_group":0,"term_taxonomy_id":29730,"taxonomy":"category","description":"","parent":29729,"count":253,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-enterprise\/product-enterprise-display\/","term_path":"product\/product-enterprise\/product-enterprise-display"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/23894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=23894"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/23894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/23905"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=23894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=23894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=23894"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=23894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}