{"id":27652,"date":"2019-04-11T14:30:00","date_gmt":"2019-04-11T18:30:00","guid":{"rendered":"https:\/\/stage-web-alb-2136653291.us-east-1.elb.amazonaws.com\/us\/?p=27652"},"modified":"2019-11-01T13:55:44","modified_gmt":"2019-11-01T17:55:44","slug":"galaxy-s10s-design-team-created-galaxy-everyone","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/galaxy-s10s-design-team-created-galaxy-everyone\/","title":{"rendered":"How the Galaxy S10\u2019s Design Team Created a Galaxy for Everyone"},"content":{"rendered":"
\"Galaxy<\/a>

Members of Samsung Electronics’ Mobile Communications Division, who designed the Galaxy S10 line, from left to right, Seungho Jang, Dongkyun Kim, Duyeong Choi and Youngmi Shin.<\/p><\/div>\n

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The Galaxy S10 line celebrates a decade of Galaxy innovation with incredible new features and award-winning technologies. But the first thing consumers will notice when they see a new Galaxy S10 isn\u2019t the Dynamic AMOLED display<\/a> or the pro-grade camera system<\/a>\u2014it\u2019s the eye-catching design.<\/p>\n

The Samsung Newsroom sat down with the Galaxy S10 design team to learn more about how they created the most striking Galaxy lineup yet.<\/p>\n

A Whole New Spectrum of Colors and Materials<\/strong><\/span><\/h4>\n

The overarching design concept of the Galaxy S10 line is: \u201cRadical, Magical.\u201d From its bright colors and luxurious materials, to its sleek shape and bold display, the Galaxy S10 delivers radical change with a magical feel. Focusing on \u201cprism colors,\u201d the design team aimed to create iridescent hues that change depending on how they catch the light, so each device refracts light to produce a vast spectrum of colors.<\/p>\n

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\u201cTo create Prism White, we overlaid around 1,000 sheets of nanofilms together, each with different reflectivity,\u201d explained Duyeong Choi, a member of the Design Team\u2019s CMF <\/strong>Group responsible for color.<\/strong> \u201cIt was especially difficult to fine-tune which colors would stand out the most.\u201d<\/p>\n

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\"Galaxy<\/a><\/p>\n

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In addition to adopting the prismatic design, the team also introduced bold new colors* that are particularly attractive to Millennials and Gen Z. Youngmi Shin, in charge of the design strategy division from the Design Team elaborated<\/strong>: \u201cWe chose playful colors in line with current trends, with \u2018Canary Yellow\u2019 for the Galaxy S10e based on the viral-hit color Gen Z Yellow and \u2018Flamingo Pink\u2019 for the Galaxy S10e, S10, and S10+.\u201d*<\/p>\n

In a Galaxy-first, the team also introduced premium, ceramic backs for the Galaxy S10+ with the colors Ceramic Black and Ceramic White. Recalling traditional ceramicware, which is heated to 1,400- degrees centigrade to achieve a tough exterior, the Galaxy S10+\u2019s ceramic backs offer greater strength and durability, as well as better scratch resistance, thanks to an added inner layer of scatter-protection film. The beautiful ceramic finish is the result of an intense, 200 hour-long process, handled by Samsung from start to finish. \u201cSome users want a more sophisticated look and substantive feel for their device,\u201d Shin said.<\/p>\n

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\"Galaxy<\/a><\/p>\n

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\u201cThe Galaxy S10 line is defined by choice. From the option of a flat display and compact form factor of the Galaxy S10e, to the larger, end-to-end displays of the S10 and S10+, there\u2019s something for everybody,\u201d said\u00a0Seungho Jang, a member of the Flagship Product Design Group in the Design Team<\/strong>.<\/p>\n

The Difference is in the Detail<\/strong><\/span><\/h4>\n

Ensuring that the Galaxy S10 line<\/a> was free of any friction or frustration was a top priority for the designers. For instance, the team had to position the front camera so that it did not interfere with content on the display, and they had to optimize the refractive ratio of the display to minimize bezels.<\/p>\n

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\"Galaxy<\/a><\/p>\n

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There were also larger challenges. A secure, comfortable grip is a vitally important consideration for a smartphone, so the form factor was a major point of focus for the design team.<\/p>\n

\u201cThe Galaxy S10\u2019s feeling of openness comes from its shape at the edges,\u201d Jang continued. \u201cWe shaped the sides of the device to be smooth and solid like a pebble. Not only does it feel great in your hand, it reduces the shadow on the display from reflected light.\u201d<\/p>\n

These design choices can influence the integrity of the display\u2014especially one as technologically advanced as the Infinity-O Display. Dongkyun Kim<\/strong> of the design team recalled the development process: \u201cThe key is finding the perfect balance between the feeling of solidness and slimness.\u201d<\/p>\n

Putting it All Together<\/strong><\/span><\/h4>\n

With the Galaxy S10 line, every decision\u2014big or small\u2014mattered. The result is something extraordinary: a device that honors the Galaxy legacy and sets a new standard for the smartphone.<\/p>\n

\u201cIn smartphone design, continual innovation is no easy task, but we are always listening to users, and are committed to pushing the boundaries of design to create Galaxy devices that everyone can enjoy,\u201d said Jang.<\/p>\n

*Availability of Canary Yellow and Flamingo Pink may differ by region, device, and carrier.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The Galaxy S10 line celebrates a decade of Galaxy innovation with incredible new features and award-winning technologies. But the first thing consumers will notice when they see a new Galaxy S10 isn\u2019t the Dynamic AMOLED display or the pro-grade camera system\u2014it\u2019s the eye-catching design. The Samsung Newsroom sat down with the Galaxy S10 design team […]<\/p>\n","protected":false},"author":84,"featured_media":27658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718,29721],"tags":[17096,126],"blue-badge":[],"class_list":["post-27652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-mobile","category-product","category-product-mobile-smartphones","tag-galaxy-s10","tag-smartphone"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/06\/14102631\/Galaxy-S10-Design-Interview_main_1_F1.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/06\/14102631\/Galaxy-S10-Design-Interview_main_1_F1.jpg","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":982,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/27652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=27652"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/27652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/27658"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=27652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=27652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=27652"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=27652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}