{"id":35967,"date":"2019-12-12T13:00:45","date_gmt":"2019-12-12T18:00:45","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=35967"},"modified":"2021-08-05T21:28:14","modified_gmt":"2021-08-06T01:28:14","slug":"palo-alto-samsung-experience-store-designed-discovery","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/palo-alto-samsung-experience-store-designed-for-discovery\/","title":{"rendered":"The Palo Alto Samsung Experience Store, Designed for Discovery"},"content":{"rendered":"<p><span style=\"color: #808080\"><strong><em>By Alan Robles, Vice President of Retail Design and Development, Samsung Electronics America<\/em><\/strong><\/span><\/p>\n<p>When shoppers head to the Stanford Shopping Center in Palo Alto this weekend, they\u2019ll notice something new\u2014the fourth Samsung Experience Store.<\/p>\n<div id=\"attachment_35978\" style=\"width: 6719px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35978\" class=\"size-full wp-image-35978\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/12\/11110346\/Samsung-Experience-Store-Palo-Alto-5-e1576176650681.jpg\" alt=\"Samsung Experience Store in the Stanford Shopping Center in Palo Alto, California\" width=\"6709\" height=\"4473\" \/><p id=\"caption-attachment-35978\" class=\"wp-caption-text\">Samsung Experience Store in the Stanford Shopping Center in Palo Alto, California<\/p><\/div>\n<p>We opened the first three Samsung Experience Stores in Houston, New York and Los Angeles to give Galaxy fans a place to experience our latest products, discover new technologies and receive care and support for their devices.<\/p>\n<p>The Palo Alto Store is now the latest addition to our Samsung Experience Stores\u2014and signifies our larger commitment to always change alongside our consumers. When designing the store, we wanted a space that was purpose-built to enhance the consumer experience and inspire discovery\u2014a space for fans to interact with our products, more easily and seamlessly than ever before. To try them on. To test them out. To see, explore, and discover.<\/p>\n<div id=\"attachment_35977\" style=\"width: 6714px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35977\" class=\"size-full wp-image-35977\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/12\/11110321\/Samsung-Experience-Store-Palo-Alto-4-e1576176688186.jpg\" alt=\"Samsung Experience Store in the Stanford Shopping Center in Palo Alto, California\" width=\"6704\" height=\"4469\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/12\/11110321\/Samsung-Experience-Store-Palo-Alto-4-e1576176688186-600x399.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/12\/11110321\/Samsung-Experience-Store-Palo-Alto-4-e1576176688186-950x632.jpg 950w\" sizes=\"auto, (max-width: 6704px) 100vw, 6704px\" \/><p id=\"caption-attachment-35977\" class=\"wp-caption-text\">Samsung Experience Store in the Stanford Shopping Center in Palo Alto, California<\/p><\/div>\n<p>In fact, the journey of discovery starts as soon as you approach the storefront, where you\u2019ll find an homage to Silicon Valley\u2019s innovation heritage. The store is decorated with lighted rods that represent the ones and zeroes of binary code.<\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-35967-1\" width=\"1920\" height=\"1080\" preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/12\/11105849\/Samsung-Experience-Store-Palo-Alto.mp4?_=1\" \/><a href=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/12\/11105849\/Samsung-Experience-Store-Palo-Alto.mp4\">https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/12\/11105849\/Samsung-Experience-Store-Palo-Alto.mp4<\/a><\/video><\/div>\n<p>Once you enter, you\u2019ll then notice the modular, flexible design that allows us to arrange and rearrange the layout. This unique feature means the store may look entirely different from one visit to the next. We specifically choose the layout to accommodate the needs of our fans. The displays can be quickly rearranged to better support and tell the product story for Samsung\u2019s newest product or the latest consumer interest.<\/p>\n<div id=\"attachment_35975\" style=\"width: 6475px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35975\" class=\"size-full wp-image-35975\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/12\/11110241\/Samsung-Experience-Store-Palo-Alto-2-e1576176741211.jpg\" alt=\"Samsung Experience Store in the Stanford Shopping Center in Palo Alto, California\" width=\"6465\" height=\"4310\" \/><p id=\"caption-attachment-35975\" class=\"wp-caption-text\">Samsung Experience Store in the Stanford Shopping Center in Palo Alto, California<\/p><\/div>\n<p>The Samsung Care team is also there to provide support and answer any questions, with a dedicated 5G education area and a small and medium-sized business solutions center for more specific customer assistance.<\/p>\n<div id=\"attachment_35981\" style=\"width: 6519px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35981\" class=\"size-full wp-image-35981\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/12\/11110429\/Samsung-Experience-Store-Palo-Alto-8-e1576176501145.jpg\" alt=\"Samsung Experience Store in the Stanford Shopping Center in Palo Alto, California\" width=\"6509\" height=\"4339\" \/><p id=\"caption-attachment-35981\" class=\"wp-caption-text\">Samsung Experience Store in the Stanford Shopping Center in Palo Alto, California<\/p><\/div>\n<p>For us, it was incredibly important to design a warm, welcoming environment for our fans. The warm, neutral color palette of the store is not only inviting, but also provides a nice canvas to highlight our products. The store\u2019s unique, vaulted ceiling creates a feeling of possibility and airiness. The tunable lighting feature can be adjusted to enhance the customer experience or the season, from cool light in the winter to warm sunset in the summer.<\/p>\n<div id=\"attachment_35979\" style=\"width: 5759px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35979\" class=\"size-full wp-image-35979\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/12\/11110405\/Samsung-Experience-Store-Palo-Alto-7-e1576176613698.jpg\" alt=\"Samsung Experience Store in the Stanford Shopping Center in Palo Alto, California\" width=\"5749\" height=\"3833\" \/><p id=\"caption-attachment-35979\" class=\"wp-caption-text\">Samsung Experience Store in the Stanford Shopping Center in Palo Alto, California<\/p><\/div>\n<p>With the endless opportunities for inspiration, discovery, and interactions, we can\u2019t wait to welcome all our Bay Area shoppers to the Palo Alto Samsung Experience Store, starting tomorrow, December 12, just in time for the holidays.<\/p>\n<div id=\"attachment_35973\" style=\"width: 6490px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35973\" class=\"size-full wp-image-35973\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/12\/11110225\/Samsung-Experience-Store-Palo-Alto-1-e1576176775276.jpg\" alt=\"Samsung Experience Store in the Stanford Shopping Center in Palo Alto, California\" width=\"6480\" height=\"4320\" \/><p id=\"caption-attachment-35973\" class=\"wp-caption-text\">Samsung Experience Store in the Stanford Shopping Center in Palo Alto, California<\/p><\/div>\n<div id=\"attachment_35972\" style=\"width: 6666px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-35972\" class=\"size-full wp-image-35972\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/12\/11110145\/Samsung-Experience-Store-Palo-Alto-6-e1576176800569.jpg\" alt=\"Samsung Experience Store in the Stanford Shopping Center in Palo Alto, California\" width=\"6656\" height=\"4437\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/12\/11110145\/Samsung-Experience-Store-Palo-Alto-6-e1576176800569-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/12\/11110145\/Samsung-Experience-Store-Palo-Alto-6-e1576176800569-950x634.jpg 950w\" sizes=\"auto, (max-width: 6656px) 100vw, 6656px\" \/><p id=\"caption-attachment-35972\" class=\"wp-caption-text\">Samsung Experience Store in the Stanford Shopping Center in Palo Alto, California<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Alan Robles, Vice President of Retail Design and Development, Samsung Electronics America When shoppers head to the Stanford Shopping Center in Palo Alto this weekend, they\u2019ll notice something new\u2014the fourth Samsung Experience Store. We opened the first three Samsung Experience Stores in Houston, New York and Los Angeles to give Galaxy fans a place [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":35976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29718],"tags":[373,16985],"blue-badge":[],"class_list":["post-35967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-retail","tag-samsung-experience-store"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/12\/11110301\/Samsung-Experience-Store-Palo-Alto-3-e1576176714485.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/12\/11110301\/Samsung-Experience-Store-Palo-Alto-3-e1576176714485.jpg","primary_category":{"term_id":29718,"name":"Product","slug":"product","term_group":0,"term_taxonomy_id":29718,"taxonomy":"category","description":"","parent":0,"count":2462,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/","term_path":"product"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/35967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=35967"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/35967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/35976"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=35967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=35967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=35967"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=35967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}