{"id":42128,"date":"2020-09-14T09:00:04","date_gmt":"2020-09-14T13:00:04","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=42128"},"modified":"2021-08-06T11:32:24","modified_gmt":"2021-08-06T15:32:24","slug":"american-families-are-celebrating-home-with-samsung-appliances","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/american-families-celebrating-home-samsung-appliances-john-herrington\/","title":{"rendered":"American Families are Celebrating Home with Samsung Appliances"},"content":{"rendered":"

By John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America<\/em><\/p>\n

While it\u2019s been difficult for so many people, this unique time has enabled us to slow down and focus on our families. This period has also shown us how important our homes are, and changed the way we live in them.<\/p>\n

We\u2019re cooking at a scale not seen in more than five decades1<\/sup> and 71% of us are trying new recipes.2<\/sup> We\u2019re cleaning more, running our dishwashers more, and doing a lot more laundry\u2014in fact, 3 in 10 Americans would rather give up coffee than give up their washing machines.3<\/sup> And 70% of us are taking on home improvement projects.4<\/sup><\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Customers (COVID-19)<\/p>\n\t\t\t\t\t\t\t\t

Samsung Launches New Brand Campaign Demonstrating How American Families Unwrite the Rules for Life at Home with Samsung Appliances<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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These changes in the way we\u2019re spending our time at home\u2014and what we\u2019re expecting from our appliances\u2014are changing the category.<\/p>\n

We\u2019ve seen a steep increase in demand, especially for certain appliances. For instance, as people limit their trips to the grocery store and stock up more, sales of second refrigerators increased. And as people cook more, they are looking for appliances that can save them time in the kitchen and simplify meal prep.<\/p>\n

People are also increasingly comfortable purchasing their appliances online. And as they use their appliances more, they\u2019re replacing them sooner than they used to.<\/p>\n

When they\u2019re looking for a new appliance, the first thing that most consumers consider is functionality. And many of them know that Samsung appliances offer powerful, reliable, and, often, industry-leading performance. This year, we were honored to win more J.D. Power Awards than any other manufacturer<\/a>. We ranked highest in customer satisfaction in 8 out of 11 kitchen and laundry segments.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Home Appliances<\/p>\n\t\t\t\t\t\t\t\t

Samsung\u2019s New Front Control Slide-in Range: Beautifully Designed, Intelligently Built<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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Next, consumers consider an appliance\u2019s style. At Samsung, we\u2019ve set bold new trends by introducing elegant colors and finishes like Tuscan Stainless<\/a> that help people personalize their living space.<\/p>\n

And finally, people are discovering innovations that inspire. From a refrigerator that suggests recipes<\/a> to a range that knows your preheat settings<\/a>, Samsung has completely changed what\u2019s possible for\u2014and what people have come to expect from\u2014their appliances.<\/p>\n

We\u2019re proud that our appliances are inspiring consumers find more meaning in their homes, inspiring them with what\u2019s possible, and enabling them to do more of what they love.<\/p>\n

[1]<\/a> https:\/\/www.nytimes.com\/2020\/04\/18\/opinion\/covid-cooking-health.html<\/a><\/h6>\n
[2]<\/a> Samsung Home Appliance CSMI GenPop Omnibus Survey, August 2020<\/h6>\n
[3]<\/a> Samsung Home Appliance CSMI GenPop Omnibus Survey, August 2020<\/h6>\n
[4]<\/a> https:\/\/www.marketwatch.com\/story\/home-improvement-projects-are-underway-during-covid-19-with-millennials-spending-the-most-says-bank-of-america-2020-06-24<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"

By John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America While it\u2019s been difficult for so many people, this unique time has enabled us to slow down and focus on our families. This period has also shown us how important our homes are, and changed the way we live in them. […]<\/p>\n","protected":false},"author":84,"featured_media":42107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25531,29734,29735,29718],"tags":[49,408,483,664,399],"blue-badge":[],"class_list":["post-42128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customers-samsung-innovation","category-product-home-appliances","category-product-home-appliances-kitchen","category-product","tag-home-appliances","tag-j-d-power","tag-john-herrington","tag-range","tag-refrigerator"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2020\/09\/11160410\/Family-Hub-Tuscan-Full-Kitchen-Lifestyle-Image.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2020\/09\/11160410\/Family-Hub-Tuscan-Full-Kitchen-Lifestyle-Image.jpg","primary_category":{"term_id":25531,"name":"Customers (COVID-19)","slug":"customers-samsung-innovation","term_group":0,"term_taxonomy_id":25531,"taxonomy":"category","description":"We're changing for customers to help them stay connected, productive and healthy at home.","parent":0,"count":36,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/customers-samsung-innovation\/","term_path":"customers-samsung-innovation"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/42128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=42128"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/42128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/42107"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=42128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=42128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=42128"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=42128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}