{"id":42838,"date":"2020-10-27T10:00:31","date_gmt":"2020-10-27T14:00:31","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=42838"},"modified":"2020-10-27T08:58:17","modified_gmt":"2020-10-27T12:58:17","slug":"headline-executive-corner-samsung-networks-leader-mark-louison-on-5gs-imperative-for-the-next-normal","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-executive-corner-networks-mark-louison-5g-imperative-for-next-normal\/","title":{"rendered":"Executive Corner: Samsung Networks Leader, Mark Louison on 5G\u2019s Imperative for the Next Normal"},"content":{"rendered":"

As a leader in delivering a trusted end-to-end 5G solution\u2014from chips to networks to devices, and now services\u2014Samsung is advancing the expansion of 5G for a broader audience. In this Q&A, Mark Louison, Senior Vice President and General Manager, Networks Division<\/strong> offers his perspective on how Samsung is innovating and investing to meet the 5G demands for the \u2018next normal<\/a>.\u2019<\/p>\n

What has been the impact of the pandemic on digital transformation?<\/strong><\/span><\/h3>\n

While most companies were already investing in their digital transformation efforts, the pandemic has accelerated the transition to a new way of living and working online. Out of necessity, many of our off-line experiences have quickly become digitized and we expect much of this digital consumer behavior to stick moving forward.<\/p>\n

As such, businesses and consumers need a network and devices that can do more and bring greater possibilities for a reimagined future. We need reliable, responsive connections\u2014in both dense cities and open rural areas\u2014during a time when we are most detached from one another. There\u2019s also a need for greater capacity to support more devices on our networks.<\/p>\n

5G is laying the groundwork for our digital future \u2014 one where we believe that every company is going to be a 5G-enabled company. They are going to need the high speeds, instant responsiveness, and massive IoT capabilities of 5G to set and reach new, previously unattainable goals. It\u2019s more than just an upgrade, it\u2019s a critical infrastructure for the way we work and live.<\/p>\n

Fortunately, we won\u2019t have to wait long to access 5G\u2019s vast capacity and speed. According to an IDC report, LTE and 5G RAN spending will grow from $23.4 billion in 2018 to $26.0 billion in 2022. With support for up to a million devices per square kilometer, speeds that are 20x faster than 4G, and super-low 1ms latency, 5G meets our expanding digital needs.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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What capabilities will 5G bring to improve our lives for this \u2018next normal\u2019?<\/strong><\/span><\/h3>\n

We\u2019ve experienced first-hand how important network connectivity is this year\u2014with traffic increasing by double-digit percentages, rivaling the voice calls of Mother\u2019s Day and the texting of New Year\u2019s Eve. This surging network demand is here to stay and it\u2019s now our everyday standard. To that end, we see three areas where 5G will continue to bring improvements to our lives:<\/p>\n

Capacity + Throughput: <\/strong>Not only are we using multiple devices on a home network, but we\u2019re all using data-intensive video apps at the same time. Today, this can be a lagging, jittery experience. When 5G networks reach full speeds in the near future, more people will be able to simultaneously connect to the network and maintain high throughput.<\/p>\n

High Speed + Low Latency:<\/strong> 5G\u2019s speed and latency will enhance the real-time video streams needed for everything from virtual doctor appointments and online classes to supporting engineers working in the field. For an engineer making a precise repair remotely with a robotic assistant, they need to have confidence that there\u2019s no lag in the video or remote control. With 5G, engineers can increase productivity, efficiency and safety while on the job.<\/p>\n

Reach + Reliability:<\/strong> As broadband access becomes more essential, there will be a heightened focus on reaching underserved areas. We\u2019re already working to bring 5G mobile and broadband services to rural areas, while increasing reliability with the next network buildout.<\/p>\n

How is Samsung investing to meet this 5G demand?<\/strong><\/span><\/h3>\n

Our investments span a variety of technologies, at a component, device and network element level across 5G that are showing up in the form of recent recognition on our 5G patents<\/a>, and we expect to continue to set the pace in this arena with innovations to support the major U.S. carriers\u2019 5G initiatives.<\/p>\n

For instance, this year we expect to see more advancements in bringing 5G indoors. Our newly-branded portfolio of 5G in-building products \u2013 Samsung Link<\/a> \u2013 will provide operators with solutions that support a range of indoor applications based on spectrum requirements \u2013 across high, mid and low-band. This will extend 5G cellular service into places where the public gathers, like shopping centers or stadiums, or enable 5G private networks inside manufacturing facilities, hospitals, or sports arenas. Indoor 5G is an essential building block for the 5G future, and we are leading the way with our partners. In fact, Verizon will be the first U.S. carrier to deploy our solutions very soon.<\/p>\n

Another area of innovation is a rural deployment where 5G is crucial. With our 5G-upgradeable CBRS fixed wireless access network support<\/a> for AT&T in rural areas, we\u2019re empowering underserved communities with a reliable service. Operators from wireless to cable are expressing interest in fixed wireless access via 5G or 5G-ready CBRS solutions.<\/p>\n