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Smoothie King franchisees turned to Samsung display technology to innovate their operations by integrating an updated indoor & outdoor digital signage with remote management capabilities. The Samsung collaboration encompasses the development, delivery, and management of a turnkey technology solution, including indoor digital menu display boards, an outdoor-ready multiscreen setup for drive-thru lanes, and promotional displays in store windows.<\/p>\n
Several Smoothie King locations across Florida, Texas, Chicago, Indiana, and Missouri deployed Samsung displays in their stores to make menu changes in real-time to influence consumers\u2019 buying decisions, optimize visual presentations as a marketing tool, and maintain a new, successful drive-thru business that jumped up from 70% to 90% of sales during the pandemic.<\/p>\n
The Samsung display technology, managed by Washington-state-based digital signage solutions provider C3MS<\/a> for immediate content changes, includes:<\/p>\n The Smoothie King chain has seen immediate benefits to the integration of Samsung display technology. Yonas Hagos, an operator of seven Smoothie King locations, has seen the benefit of a digitized system and having increased autonomy over solutions and programs that impact his business. “If I want to do certain things, or do certain specials, it’s just easy when you have digital.” Hagos also highlights the aesthetics of Samsung\u2019s bright digital screens and the ability to run changeable, full-motion messaging. “It’s more attractive to the consumer,” he says. “It looks cleaner, and we’re in the 21st century, you know; we’ve got to move with the times and not become a tired old brand.”<\/p>\n With the success seen across the select locations that have deployed Samsung signage, Smoothie King\u2019s Chief Development Officer, Kevin King, comments on the future of a larger roll-out saying, “We are strong believers in consistency in our stores, so widespread adoption is a long-term goal.\u201d He goes on to say, \u201cSamsung has also been a great partner. We love the quality of their products and the innovation they bring to having full digital capability in our stores.”<\/p>\n As a leader in visual display Samsung understands the demands and challenges that the QSR industry is currently facing, with an amplified need to pivot and focus on digital and drive-thru operations. Through their partnership with Smoothie King Samsung is looking to continued collaboration to offer solutions that boost their success in brand recognition, sales, and customer loyalty.<\/p>\n\n