{"id":46332,"date":"2021-07-13T10:00:32","date_gmt":"2021-07-13T14:00:32","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=46332"},"modified":"2021-08-05T20:31:49","modified_gmt":"2021-08-06T00:31:49","slug":"samsung-partners-with-new-tradition-media-and-the-consumer-experience-group-to-bring-new-technology-to-historic-d-c-landmark","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-partners-with-new-tradition-media-the-consumer-experience-group-to-bring-new-technology-to-historic-d-c-landmark\/","title":{"rendered":"Samsung Partners with New Tradition Media and the Consumer Experience Group to Bring New Technology to Historic D.C. Landmark"},"content":{"rendered":"

Today, Samsung Electronics America, New Tradition<\/a> and Consumer Experience Group<\/a> are proud to usher in a new era of tech transformation at Washington, D.C.\u2019s Union Station, owned and operated by Ashkenazy Acquisition Corporation<\/a>, through the power of digital signage. Under the project management of the Consumer Experience Group, Samsung\u2019s dynamic smart signage, coupled with content driven by New Tradition, provides commuters and visitors up-to-the-minute travel, weather and safety information to ensure the best possible experience.<\/p>\n

\"Union<\/p>\n

The collaboration keeps the landmark\u2019s architecture alive by outfitting existing structures with upgraded displays that seamlessly fit into the 114-year-old building\u2019s iconic design. Twenty-six, 65\u201d Samsung UHD Smart Signage displays in kiosks are distributed across Union Station\u2019s three levels to serve as interactive directories designed and provided by TSItouch<\/a>. Further, top tier out-of-home advertising placements are constantly monitored, utilizing the newest SmartLink Vantage<\/a> remote device management technology to ensure 100% up time.<\/p>\n

\u201cUnion Station is one of our nation\u2019s iconic landmarks and we are thrilled to be a part of its rich history,\u201d said Mark Quiroz, Vice President, Marketing \u2013 Display Division, Samsung Electronics America<\/strong>. \u201cDisplay technology gives advertisers a bright canvas and provides a platform to share up to the minute safety information with Union Station\u2019s visitors.\u201d<\/p>\n

In the historic main hall, six, state-of-the-art 6\u2019 3\u201d x 5\u2019 3\u201d 1.5mm LED displays offer advertising buyers a premier piece of inventory that lives alongside history – giving businesses a bright canvas to share their products with the thousands of people visiting Union Station each day.<\/p>\n

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\u201cWe are grateful for our innovative partnerships with New Tradition and the Consumer Experience Group, which allow us to bring cutting-edge digital signage to the masses,\u201d said Brett Unzicker, Vice President B2B Sales \u2013 LEES, Display Division, Samsung Electronics America<\/strong>. \u201cThrough our collaboration we are ensuring Union Station commuters receive real-time transportation updates in an impressively dynamic fashion.\u201d<\/p>\n

The partnership, which began in 2020 with a goal to bring modern technology to an iconic landmark, delivers more than stunning displays. Together with the Consumer Experience Group, Samsung helped usher in a complete refresh of Union Station\u2019s technical infrastructure from installation to the official handoff to New Tradition.<\/p>\n

\u201cWe\u2019re very excited to bring top of the line technology to history Union Station and to be able to offer our agency partners and clientele nothing but the best when looking to advertise in the Washington DC market,\u201d said Bret Richheimer, COO of New Tradition<\/strong>. He added, \u201cSamsung\u2019s crisp displays will help us stand out to consumers that much more during their commute through the station each day.\u201d<\/p>\n

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\u201cCEG has had a great relationship with both Samsung and New Tradition for quite some time and we were eager to put efforts together to deliver premium signage at the historic landmark location that is Union Station. The technology installed will truly set the signage apart from competitors in the industry,\u201d said Jeremy Kolieb, Principal of Consumer Experience Group<\/strong>.<\/p>\n

The Display Technology<\/strong><\/span><\/h3>\n