{"id":49292,"date":"2021-12-21T19:00:58","date_gmt":"2021-12-22T00:00:58","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=49292"},"modified":"2021-12-21T17:06:40","modified_gmt":"2021-12-21T22:06:40","slug":"innovating-for-a-new-era-our-focus-for-ces-2022","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/innovating-new-era-samsung-focus-ces2022\/","title":{"rendered":"Innovating for a New Era: Our Focus for CES 2022"},"content":{"rendered":"
\"JH

By JH Han, Vice Chairman, CEO and Head of DX (Device eXperience) Division, Samsung Electronics<\/em><\/p><\/div>\r\n

With CES 2022 just two short weeks away, and as I embark on a new role here at Samsung, I am greatly honored to be hosting our pre-show keynote, held under the theme \u2018Together for Tomorrow<\/a>.\u2019 Since the last time we connected at CES in person, we\u2019ve all undergone a period of significant change. We\u2019ve had to re-examine our relationship with the world around us and re-prioritize the things we care about most. We have found greater value in \u201ctogetherness,\u201d being closer with our family and friends.<\/p>\r\n

In this new era, we\u2019ve found that innovation can no longer be a \u201cone-size-fits-all\u201d approach. Customized devices and personalized spaces are more important now than ever. So are the connections and experiences our technologies enable. Our experience at home has become so much more important, and technologies are no longer just helpful tools but true lifelines to our family, friends, and hobbies.<\/p>\r\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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CES 2022: Samsung Keynote<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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This reality has strengthened our commitment to creating new and meaningful experiences for our customers. It has led us to explore better ways to bring our devices more closely together, for improved connectivity and customization. At Samsung, we believe your devices should reflect your lifestyle, your passions and your personal tastes, from the smartphones in your hand to your appliances and screens. And by working together seamlessly, they should make your life easier, so you can do more of the things you love. \u00a0<\/p>\r\n

This is why earlier this month we announced a major change in our organization, one aimed at strengthening synergies between our different products and services. Under this new structure, all of our consumer electronics, from TVs and home appliances to mobile devices, will come under one larger roof, coherent with our vision to create meaningful experiences through innovation.<\/p>\r\n

And of course, Samsung\u2019s vision for the future is not just about connecting devices. Re-connecting with the planet and leaving a positive impact, is an integral part of our plan. As the world leader in consumer electronics, Samsung has a responsibility to protect our environment and build a better future. Our innovation leadership needs to be matched with our leadership in \u201csustainable innovation\u201d as well.<\/p>\r\n

We are very excited to embark on this new journey and look forward to sharing more in the months to come.<\/p>\r\n

As a starter, we plan to share a glimpse of the direction we are taking at the upcoming CES 2022. Here is a quick preview of what we will be announcing then:<\/p>\r\n

Creating Customized Experiences<\/strong><\/span><\/h3>\r\n

Samsung\u2019s culture of innovation is rooted in pushing limits and breaking barriers. Now, Samsung is innovating for a new age, where technologies are flexible and adaptable to you. At CES, you will see our latest innovations and experiences \u2013 including products that give you the freedom to watch TV from anywhere and turn any space into a landscape or a piece of art. The gaming experience will become even simpler, more immersive and hassle-free. And because everyone has their own unique personal taste and lifestyle, we want to empower you to customize your devices based on what matters to you most. A new, customizable future of personal technologies is here, and I am excited to show you how it comes to life across our home appliances, mobile devices, and screens everywhere.<\/p>\r\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Powering Seamless Connectivity<\/strong><\/span><\/h3>\r\n

We envision a world where technology is customized to every consumer\u2019s lifestyle and needs, and one way to achieve this is through seamless connectivity. \u00a0At CES, we will share more about our collaboration with industry experts and partners to create a truly enhanced connected experience. Because at Samsung, we believe a secure and open ecosystem is what provides the best experience for our customers, offering you the freedom to design experiences that best suit your unique lifestyle. In addition, we will also introduce a new solution that helps you better integrate all your smart home devices.\u00a0<\/strong><\/p>\r\n

Reimagining a Better Planet<\/strong><\/span><\/h3>\r\n

This is an important moment for our planet. Protecting it is everyone\u2019s job. At Samsung, we are infusing sustainability<\/a> into everything we do, from the chips that power our products to the consumer experience on the devices themselves. At CES, we will share more about how we are making meaningful updates in our innovation process that enable you, our consumers, to make these changes, too in your everyday lives. Plus, we\u2019ll share new ways we are working with partners for unique sustainability solutions.<\/p>\r\n

It\u2019s time to evolve our products and experiences to better fit the needs of a new generation of users. As we champion an ecosystem of inclusive and connected technology, I look forward to sharing how we have been inspired by the people, values and lifestyles that create our global community, and how we can continue to support them through people-first programs and innovation.<\/p>\r\n

I hope you will join me on January 4th<\/sup> at 6:30 PM PST for Samsung\u2019s CES 2022 keynote in Las Vegas or livestreamed via Samsung U.S. Newsroom<\/a> and Samsung.com<\/a>.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

With CES 2022 just two short weeks away, and as I embark on a new role here at Samsung, I am greatly honored to be hosting our pre-show keynote, held under the theme \u2018Together for Tomorrow.\u2019 Since the last time we connected at CES in person, we\u2019ve all undergone a period of significant change. We\u2019ve […]<\/p>\n","protected":false},"author":84,"featured_media":49329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29719,29718],"tags":[229,29807,29808],"blue-badge":[],"class_list":["post-49292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-product","tag-ces","tag-ces-2022","tag-jh-han"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2021\/12\/21165852\/JH-Han.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2021\/12\/21165852\/JH-Han.jpg","primary_category":{"term_id":29719,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":29719,"taxonomy":"category","description":"","parent":0,"count":1026,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/corporate\/","term_path":"corporate"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/49292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=49292"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/49292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/49329"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=49292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=49292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=49292"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=49292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}