{"id":50019,"date":"2022-02-03T18:07:22","date_gmt":"2022-02-03T23:07:22","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=50019"},"modified":"2023-06-05T13:45:19","modified_gmt":"2023-06-05T17:45:19","slug":"samsung-lights-up-the-dark-in-cities-around-the-world-in-the-lead-up-to-2022-unpacked","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-2022-unpacked-3d-displays-lights-up-the-dark-in-cities-around-the-world\/","title":{"rendered":"Samsung Lights Up the Dark in Cities Around the World in the Lead Up to 2022 Unpacked"},"content":{"rendered":"

With Galaxy Unpacked 2022<\/a> just days away, Samsung Electronics is teasing the power of its advanced low-light smartphone photography capabilities with an eye-popping 3D billboard campaign. The star of the campaign is an animal known for its powerful night vision and vivid coloring: the tiger.<\/p>\n

Starting on February 4, Samsung\u2019s \u201cTiger in the City\u201d campaign will bring a giant 3D tiger roaring to life on digital 3D displays in five of the world\u2019s most vibrant cities \u2013 New York, London, Dubai, Kuala Lumpur and Seoul. The disruptive 3D tiger will burst through digital barriers to showcase how Samsung\u2019s next smartphone lineup is set to help users own the night with new advancements to its low-light smartphone photography technology.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mobile<\/p>\n\t\t\t\t\t\t\t\t

Galaxy Unpacked 2022: The New Epic Standard of Smartphone Experiences<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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By channeling the image of the tiger, Samsung is also embracing its own innovative past following over a decade of refusing to play it safe and driving the mobile innovations that shape our world. With its new larger-than-life campaign, Samsung is inviting you to see and feel this vision up close at street level ahead of the Galaxy Unpacked 2022 event on February 9.<\/p>\n

Take a look at the video below for a glimpse of what\u2019s to come \u2013 and get ready to break the rules again this February.<\/p>\n

https:\/\/youtu.be\/jrPE2U_x_QI<\/p>\n

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\u25b2 Samsung\u2019s \u201cTiger in the City\u201d campaign is displayed in Times Square, New York, ahead of Galaxy Unpacked 2022<\/p><\/div>\n

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\u25b2 Samsung\u2019s \u201cTiger in the City\u201d campaign is displayed in Piccadilly Circus, London, ahead of Galaxy Unpacked 2022<\/p><\/div>\n

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\u25b2 Samsung\u2019s \u201cTiger in the City\u201d campaign is displayed at The Beach, Dubai, ahead of Galaxy Unpacked 2022<\/p><\/div>\n

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\u25b2 Samsung\u2019s \u201cTiger in the City\u201d campaign is displayed at Pavilion Elite, Kuala Lumpur, ahead of Galaxy Unpacked 2022<\/p><\/div>\n

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\u25b2 Samsung\u2019s \u201cTiger in the City\u201d campaign is displayed at Coex, Seoul, ahead of Galaxy Unpacked 2022<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

With Galaxy Unpacked 2022 just days away, Samsung Electronics is teasing the power of its advanced low-light smartphone photography capabilities with an eye-popping 3D billboard campaign. The star of the campaign is an animal known for its powerful night vision and vivid coloring: the tiger. Starting on February 4, Samsung\u2019s \u201cTiger in the City\u201d campaign […]<\/p>\n","protected":false},"author":84,"featured_media":50021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718],"tags":[29397,29891],"blue-badge":[],"class_list":["post-50019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-mobile","category-product","tag-galaxy-unpacked","tag-unpacked-2022"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/03180707\/Galaxy_unpacked_OOH_main1.jpeg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/03180707\/Galaxy_unpacked_OOH_main1.jpeg","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":986,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/50019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=50019"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/50019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/50021"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=50019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=50019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=50019"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=50019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}