{"id":50389,"date":"2022-02-18T09:01:38","date_gmt":"2022-02-18T14:01:38","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=50389"},"modified":"2023-06-05T13:41:59","modified_gmt":"2023-06-05T17:41:59","slug":"discover-the-galaxy-new-samsung-experience-store-opens-in-frisco-tx","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/new-frisco-tx-samsung-experience-store-open-galaxy\/","title":{"rendered":"Discover the Galaxy: New Samsung Experience Store Opens in Frisco, TX"},"content":{"rendered":"<p><em>By Allister Jones, SVP\u00a0 Head of Retail Operations and DTC of Samsung Electronics America<\/em><\/p>\n<p>It\u2019s no surprise: Shopping has changed a lot over the past two years.<\/p>\n<p>Consumers have become more comfortable than ever shopping online \u2013 and doing a lot more research when it comes to buying products. In fact, we should not be surprised that 81% of retail shoppers today conduct online research before purchasing. But when it comes to our most-used, most personal technology \u2013 mobile devices like our smartphones \u2013 shoppers are still looking for a final hands-on experience to help them make their most important decision.<\/p>\n<p>That\u2019s why I\u2019m so excited about our <a href=\"https:\/\/www.samsung.com\/us\/samsung-experience-store\/locations\/dallas-fort-worth\/\" target=\"_blank\" rel=\"noopener\">fifth Samsung Experience Store,<\/a> opening on February 18<sup>th<\/sup> at the Stonebriar Mall in Frisco, TX.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50414\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090121\/Samsung-Experience-Store-Frisco-TX-2-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090121\/Samsung-Experience-Store-Frisco-TX-2-scaled.jpg 2560w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090121\/Samsung-Experience-Store-Frisco-TX-2-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090121\/Samsung-Experience-Store-Frisco-TX-2-950x633.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090121\/Samsung-Experience-Store-Frisco-TX-2-1536x1024.jpg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090121\/Samsung-Experience-Store-Frisco-TX-2-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Consumers today expect choice, expert support, and engaging hands-on experiences throughout their retail journey \u2013 and that\u2019s exactly what we\u2019re delivering with our latest Samsung Experience Store in Frisco.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/www.samsung.com\/us\/samsung-experience-store\/?r=true&#038;referrer=usnewsroom\" target=\"_blank\" class=\"recommended-news\" aria-label=\"Visit Samsung Experience Store Today! \u2013 Learn More\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/12\/11110321\/Samsung-Experience-Store-Palo-Alto-4-e1576176688186.jpg\" alt=\"Learn More: Visit Samsung Experience Store Today!\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<h4>Visit Samsung Experience Store Today!<\/h4>\n\t\t\t\t\t\t\t\t<p>Learn More<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n<h3><span style=\"color: #808080;\">A Samsung Experience, Every Time<\/span><\/h3>\n<p>Since our first locations <a href=\"https:\/\/news.samsung.com\/us\/samsung-experience-stores-palo-alto-this-holiday-season\/\" target=\"_blank\" rel=\"noopener\">opened in 2019<\/a>, <a href=\"https:\/\/www.samsung.com\/us\/samsung-experience-store\/\" target=\"_blank\" rel=\"noopener\">Samsung Experience Stores<\/a> have been all about experience, exploration, and service \u2013 fulfilling the evolving needs of today\u2019s consumers. Shoppers can choose exactly the way they want to shop at every step: From learning about our latest technology, experiencing the Galaxy ecosystem, to getting in-store support on current devices. As an extension of our Samsung.com online store, a big part of our in-store experience is helping consumers see the Galaxy in action. We know many consumers are already familiar with Samsung \u2013 in fact, <a href=\"https:\/\/news.samsung.com\/us\/in-america\/\" target=\"_blank\" rel=\"noopener\">over 71% of all U.S. households own<\/a> at least one Samsung product. At our stores, we bring Samsung\u2019s innovative products together in one place, so consumers can learn and experience firsthand how their favorite Galaxy devices work seamlessly together.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50413\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090113\/Samsung-Experience-Store-Frisco-TX-1-scaled.jpg\" alt=\"Samsung Experience Store Opens in Frisco, TX\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090113\/Samsung-Experience-Store-Frisco-TX-1-scaled.jpg 2560w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090113\/Samsung-Experience-Store-Frisco-TX-1-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090113\/Samsung-Experience-Store-Frisco-TX-1-950x633.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090113\/Samsung-Experience-Store-Frisco-TX-1-1536x1024.jpg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090113\/Samsung-Experience-Store-Frisco-TX-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>That includes a suite of our most innovative products available in-store, like smartphones, tablets, smartwatches, earbuds, and PCs \u2013 including the entire selection of our exclusive models and color options that consumers can only find at Samsung Experience Stores. And all of our latest mobile devices \u2013 like the recently announced Galaxy S22 series and Galaxy Tab S8 series \u2013 will be available in store as soon as they launch, so consumers don\u2019t have to wait to experience our newest technology hands-on.<\/p>\n<h3><span style=\"color: #808080;\">Built For Frisco<\/span><\/h3>\n<p>There\u2019s a good reason we chose Frisco as the next location for our latest Samsung Experience Store.<\/p>\n<p>Though Samsung is a global brand, we have deep ties to Texas. In fact, this year marks the 25<sup>th<\/sup> anniversary of Samsung working and investing in the state, from our state-of-the-art <a href=\"https:\/\/news.samsung.com\/us\/samsung-austin-semiconductor-sas-continues-central-texas-growth-with-more-than-1-billion-in-investment\/\" target=\"_blank\" rel=\"noopener\">semiconductor facility in Austin<\/a> to our U.S. Mobile eXperience Business Headquarters <a href=\"https:\/\/news.samsung.com\/us\/samsung-electronics-america-open-flagship-north-texas-campus\/\" target=\"_blank\" rel=\"noopener\">in Plano<\/a>. Frisco is the perfect place for us to bring hands-on experiences with the Galaxy to consumers\u2019 backyards.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50415\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090132\/Samsung-Experience-Store-Frisco-TX-3-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090132\/Samsung-Experience-Store-Frisco-TX-3-scaled.jpg 2560w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090132\/Samsung-Experience-Store-Frisco-TX-3-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090132\/Samsung-Experience-Store-Frisco-TX-3-950x633.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090132\/Samsung-Experience-Store-Frisco-TX-3-1536x1024.jpg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090132\/Samsung-Experience-Store-Frisco-TX-3-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>We spent months thoughtfully searching for the right location for our latest Samsung Experience Store \u2013 and we\u2019re excited to have found it in the center of the Stonebriar Mall, one of the top malls in the Dallas-Fort Worth area. We brought our philosophy of openness and transparency right into the design of our store. The Frisco store is built to be open, with a large front window so consumers can see exactly what\u2019s inside and even watch through a window as their own devices receive expert care. Watching this process is a part of our customer-first Care experience at this location. From troubleshooting to repairing devices, our certified technicians are trained to service devices to the highest quality standards. And we\u2019re thrilled to offer same-day repairs \u2013 like screen and battery replacements \u2013 on most Galaxy devices at our latest location.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50412\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090105\/Samsung-Experience-Store-Frisco-TX-4-scaled.jpg\" alt=\"\" width=\"1707\" height=\"2560\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090105\/Samsung-Experience-Store-Frisco-TX-4-scaled.jpg 1707w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090105\/Samsung-Experience-Store-Frisco-TX-4-400x600.jpg 400w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090105\/Samsung-Experience-Store-Frisco-TX-4-633x950.jpg 633w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090105\/Samsung-Experience-Store-Frisco-TX-4-1024x1536.jpg 1024w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090105\/Samsung-Experience-Store-Frisco-TX-4-1365x2048.jpg 1365w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\" \/><\/p>\n<p>I\u2019m so excited to welcome consumers all across North Texas to our new Samsung Experience Store. Whether they\u2019re exploring devices they\u2019ve seen online or learning about new products from Samsung experts, the Frisco store is built to meet their needs and bring them the best of the Galaxy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Allister Jones, SVP\u00a0 Head of Retail Operations and DTC of Samsung Electronics America It\u2019s no surprise: Shopping has changed a lot over the past two years. Consumers have become more comfortable than ever shopping online \u2013 and doing a lot more research when it comes to buying products. In fact, we should not be [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":50413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718],"tags":[29897,29898,29910,29899,29900,29901,16985,126],"blue-badge":[],"class_list":["post-50389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-mobile","category-product","tag-galaxy-s22","tag-galaxy-s22-plus","tag-galaxy-s22-series","tag-galaxy-s22-ultra","tag-galaxy-tab-s8","tag-galaxy-tab-s8-ultra","tag-samsung-experience-store","tag-smartphone"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090113\/Samsung-Experience-Store-Frisco-TX-1-scaled.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/02\/18090113\/Samsung-Experience-Store-Frisco-TX-1-scaled.jpg","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":984,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/50389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=50389"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/50389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/50413"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=50389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=50389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=50389"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=50389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}