{"id":57948,"date":"2023-04-05T14:33:35","date_gmt":"2023-04-05T18:33:35","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=57948"},"modified":"2024-05-30T13:38:55","modified_gmt":"2024-05-30T17:38:55","slug":"samsung-celebrates-2023-tv-launch-with-new-more-wow-than-ever-campaign","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-celebrates-tv-launch-new-more-wow-than-ever-campaign-unbox-discover-2023\/","title":{"rendered":"Samsung Celebrates 2023 TV Launch with New \u2018More Wow Than Ever\u2019 Campaign"},"content":{"rendered":"

Samsung Electronics America<\/a> launched its 2023 TV lineup<\/a> featuring ultra-premium Samsung Neo QLED 8K and 4K TVs<\/a> and Samsung OLED TVs<\/a> alongside limited-time, customizable deals during its annual Unbox & Discover event at the newly redesigned Samsung 837 retail experience store<\/a> in New York City on April 4th. Throughout the evening, the brand showcased its multi-device integration across its entire ecosystem and, to celebrate its leading lineup,<\/a> introduced its new \u201cMore Wow than Ever<\/a>\u201d campaign.<\/p>\n

Kicking off with businesswoman Martha Stewart<\/strong>, actress Rosario Dawson<\/strong>, professional football player Carl Nassib<\/strong> and musician Dermot Kennedy<\/strong>, the campaign welcomes artists, athletes, entrepreneurs, tastemakers, philanthropists and more to share personal stories of how Samsung innovations with advanced connectivity<\/a> help users bring their creativity to life and power their passions.<\/p>\n

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The Samsung \u201cMore Wow than Ever<\/a>\u201d campaign will show how life can be easier, more enjoyable and productive when tech seamlessly works together<\/a> within the home. It will highlight new features, such as this year\u2019s SmartThings<\/a> upgrades, which bring instant, automated connection and expansive compatibility to devices that go beyond the Samsung ecosystem.<\/p>\n

\u201cWith 72% of U.S. households owning at least one Samsung product and 25% of U.S. households owning three or more Samsung products, Samsung is showing people how life can be easier, more enjoyable and productive when your tech is seamlessly working together,\u201d said James Fishler,<\/a> Senior Vice President, Home Entertainment & Display Division, Samsung Electronics America. \u201cOur 2023 Samsung TVs combine the absolute best in picture and sound with the ability to effortlessly connect to your favorite devices so you can enjoy personalized technology that makes everyday moments easier and more fun too.\u201d<\/p>\n

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Unbox & Discover Samsung 2023 TVs<\/strong><\/h5>\n

Leading the lineup are Samsung Neo QLED 8K and 4K TVs<\/a> that combine brilliant picture and design with dynamic audio for a versatile screen vivid enough for even the brightest rooms. Images look as incredible as real life with Samsung Quantum Mini LED technology that powers up to 33 million pixels1<\/sup> <\/a>and delivers a billion colors. Samsung Neo QLED TVs<\/a> automatically upgrade content to either 4K or 8K resolution[1]<\/a>\u00a0based on the model in real time for lifelike detail.<\/a><\/p>\n

The brand also is expanding its Samsung OLED TV<\/a> portfolio to include two series. With a powerful processor, Samsung OLED<\/a> mesmerizes viewers with brighter, bolder visuals and infinite contrast for a breathtaking watching experience. With the deepest blacks, a billion shades of lifelike color \u2013 including vivid color palettes validated by Pantone, the industry-leading color experts \u2013 and 8.3 million self-illuminating pixels, the lineup delivers content in truly dramatic detail.<\/p>\n

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These 2023 flagship models join the larger Samsung portfolio of TVs<\/a> to offer shoppers more choices than ever, including lifestyle screens<\/a> that uniquely reflect your space and your aesthetic with innovations like The Frame<\/a>, The Terrace<\/a>, The Freestyle<\/a>, The Sero<\/a>, The Serif<\/a> and more.<\/p>\n

More Wow than Ever<\/strong><\/h5>\n

The Samsung \u201cMore Wow than Ever\u201d campaign will showcase the brand\u2019s dynamic portfolio in partnership with cultural icons and creators who utilize Samsung products to bring their passions to life.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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The program will feature the ways Martha Stewart\u2019s connected home enhances her every day, while Carl Nassib\u2019s use of Samsung products will bolster the athlete\u2019s first entrepreneurial venture, Rayze, a volunteer-based mobile app that connects individuals to nonprofits. In addition, Samsung is partnering with actress Rosario Dawson in support of her philanthropic efforts advancing STEAM education for girls, as well as platinum-selling artist Dermot Kennedy as he prepares to embark on his biggest UK tour to date.<\/p>\n

Throughout the year, Samsung will expand the program with diverse creators to showcase how Samsung products deliver enhanced connectivity<\/a> and personalized consumer experiences<\/a>. Partners will participate in a range of activities, including digital content series and activations at consumer events to showcase how Samsung\u2019s home entertainment innovations<\/a> improve their daily lives and inspire others to invest in products that help bring their passions to life.<\/p>\n

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Limited-Time \u201cYour Choice\u201d Savings<\/strong><\/h5>\n

To celebrate the availability of the full 2023 lineup, Samsung is offering \u201cyour choice\u201d deals<\/a> 2<\/a><\/sup> on 2023 Samsung Neo QLED 8K, 4K and OLED TVs on Samsung.com and participating retailers through April 16. The limited-time promotion invites shoppers to:<\/p>\n