{"id":59851,"date":"2023-06-05T09:30:42","date_gmt":"2023-06-05T13:30:42","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=59851"},"modified":"2024-09-18T12:04:20","modified_gmt":"2024-09-18T16:04:20","slug":"bespoke-life-2023-samsungs-vision-for-a-sustainable-connected-and-stylish-life","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-vision-sustainable-connected-stylish-bespoke-life-2023","title":{"rendered":"Bespoke Life 2023: Samsung\u2019s Vision for a Sustainable, Connected and Stylish Life"},"content":{"rendered":"<p>Just like how we are always on the move, the lifestyles and the values of consumers are also constantly changing.<\/p>\n<p>With growing demand for <a href=\"https:\/\/news.samsung.com\/us\/samsung-reopens-doors-837-premium-retail-experience-store-highlighting-connected-living\/\" target=\"_blank\" rel=\"noopener\">smart homes<\/a> and a <a href=\"https:\/\/news.samsung.com\/us\/game-good-play-learn-green-world-environment-day-2023\/\" target=\"_blank\" rel=\"noopener\">sustainable future<\/a>, consumers have shown that they no longer see functionality alone as the main priority when considering their <a href=\"https:\/\/news.samsung.com\/us\/bespoke-family-hub-samsungs-most-intelligent-and-customizable-refrigerator-is-now-available\/\" target=\"_blank\" rel=\"noopener\">appliance needs<\/a>. Now, how <a href=\"https:\/\/www.samsung.com\/us\/home-appliances\/\" target=\"_blank\" rel=\"noopener\">an appliance<\/a> makes life more <a href=\"https:\/\/news.samsung.com\/us\/samsung-showcases-connected-home-appliances-designed-sustainable-living-kbis-2023\/\" target=\"_blank\" rel=\"noopener\">sustainable, connected and stylish<\/a> is just as important.<\/p>\n<p>Across the <a href=\"https:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">electronics industry<\/a>, companies are exploring more <a href=\"https:\/\/news.samsung.com\/us\/samsung-ranks-highest-acsi-2022-product-service-quality-tv-home-appliances\/\" target=\"_blank\" rel=\"noopener\">fulfilling customer experiences<\/a> on these terms. Among them, <a href=\"https:\/\/news.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">Samsung<\/a> is uniquely positioned to provide it. Thanks to our <a href=\"https:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">wide array of products<\/a> from <a href=\"https:\/\/news.samsung.com\/us\/preorder-awesome-samsung-galaxy-a54-5g-available-starting-april-6-2023\/\" target=\"_blank\" rel=\"noopener\">smartphones<\/a> and <a href=\"https:\/\/news.samsung.com\/us\/samsung-celebrates-tv-launch-new-more-wow-than-ever-campaign-unbox-discover-2023\/\" target=\"_blank\" rel=\"noopener\">TVs<\/a> to <a href=\"https:\/\/news.samsung.com\/us\/samsung-expands-bespoke-refrigerator-lineup-new-side-by-side-model\/\" target=\"_blank\" rel=\"noopener\">household appliances<\/a> brought together under our exclusive <a href=\"https:\/\/news.samsung.com\/us\/living-my-best-life-samsung-smartthings-lee-ann-hill\/\" target=\"_blank\" rel=\"noopener\">SmartThings connectivity platform<\/a>, <a href=\"https:\/\/news.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">Samsung<\/a> can provide an experience of the home that is not just innovative but also truly holistic.<\/p>\n<p>This year, through <a href=\"https:\/\/news.samsung.com\/us\/invitation-livestream-bespoke-life-2023\/\" target=\"_blank\" rel=\"noopener\">Sustainable, Connected and Stylish Life<\/a>, we are taking the foundation of <a href=\"https:\/\/news.samsung.com\/us\/samsung-introduces-next-level-bespoke-customization-mybespoke\/\" target=\"_blank\" rel=\"noopener\">Bespoke in the home<\/a> and elevating it further, making eco-consciousness more intrinsic, harmonizing our diverse services and offering greater freedom in visual expression than ever.<\/p>\n<p>Now, living a Bespoke Life allows you to create a home that not only caters to your unique needs but your values as well, empowering you to enjoy a more sustainable, connected and stylish life. This is the vision of Bespoke that I am excited to share with you today.<\/p>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/home-appliances\/bespoke-ai\/reserve\/\" title=\"Bespoke AI\" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/03\/28173733\/DA_Bespoke-AI.png\" alt=\"Bespoke AI\">\n\t\t<\/a>\n\t<\/div>\n<h5><strong>Sustainable Life \u2013 Make Sustainable Life Easy<\/strong><\/h5>\n<p>How we live involves how we affect our environment. As more people pursue greener lifestyles and values and the importance of energy saving increases, there is a growing interest in how to realize sustainability in our daily lives. To make this possible, <a href=\"https:\/\/news.samsung.com\/us\/samsung-showcases-connected-home-appliances-designed-sustainable-living-kbis-2023\/\" target=\"_blank\" rel=\"noopener\">sustainability is more central<\/a> to Bespoke than ever in 2023 with the vision to provide the most energy efficient products and solutions.<\/p>\n<p>The technologies we are showcasing at <a href=\"https:\/\/news.samsung.com\/us\/invitation-livestream-bespoke-life-2023\/\" target=\"_blank\" rel=\"noopener\">Bespoke Life 2023<\/a> are built on the idea that the simplest but most important step is making a change to how things work in everyday life. As well as reducing carbon emissions across the entire lifecycle of our products, <a href=\"https:\/\/news.samsung.com\/us\/samsung-takes-sustainable-living-next-level-ces-2023\/\" target=\"_blank\" rel=\"noopener\">SmartThings\u2019 AI Energy Mode<\/a>, can help save energy in various product categories, soon to be available in 65 countries this year. To help reduce <a href=\"https:\/\/news.samsung.com\/us\/samsung-repurposing-plastic-protecting-oceans-world-water-day-2023\" target=\"_blank\" rel=\"noopener\">microplastics<\/a> \u2013 which have become a major contributor to marine pollution \u2013 we built upon our \u201cEasy for Everyone\u201d concept to develop the <a href=\"https:\/\/news.samsung.com\/us\/samsung-takes-sustainable-living-next-level-ces-2023\/\" target=\"_blank\" rel=\"noopener\">Less Microfiber Cycle<\/a> and <a href=\"https:\/\/news.samsung.com\/us\/samsung-executives-share-calm-connected-world-ces-2023\/\" target=\"_blank\" rel=\"noopener\">Less Microfiber Filter<\/a> in <a href=\"https:\/\/news.samsung.com\/us\/samsung-patagonia-keep-microplastics-out-of-oceans\/\" target=\"_blank\" rel=\"noopener\">collaboration with Patagonia<\/a>.<\/p>\n<\/div><\/div><blockquote class=\"article-quote\"><div class=\"inner\"><p class=\"quote-text\">Now, living a Bespoke Life allows you to create a home that not only caters to your unique needs but your values as well, empowering you to enjoy a more sustainable, connected and stylish life.<\/p><div class=\"quote-footer\"><span class=\"quote-author\">JH Han<\/span><span class=\"quote-role\">- CEO and Head of DX(Device eXperience), Samsung Electronics<\/span><\/div><\/div><\/blockquote><div class=\"article-content\"><div class=\"article-body\">\n<h5><strong>Connected Life \u2013<\/strong> <strong>Simplify Connected Life<\/strong><\/h5>\n<p>With social distancing coming to an end, we are all getting back to normal life. Three years of restrictions, however, have reminded us all of the value of connection. In our fast-changing world, the era of hyper-connectivity has truly arrived.<\/p>\n<p>With nearly 270 million people around the world using SmartThings to make household life easier and simpler, hyper-connectivity is made possible by <a href=\"https:\/\/news.samsung.com\/us\/samsung-unveils-new-bespoke-lineup-ces-2023\" target=\"_blank\" rel=\"noopener\">appliances that work together<\/a> to provide a unified customer experience in the home. <a href=\"https:\/\/news.samsung.com\/us\/livestream-bespoke-home-2022-video\/\" target=\"_blank\" rel=\"noopener\">Last year<\/a>, we launched SmartThings Home with six services, and this year we announced a whole <a href=\"https:\/\/news.samsung.com\/us\/invitation-dont-miss-samsungs-ces-2023-press-conference-bringing-calm-to-our-connected-world\/\" target=\"_blank\" rel=\"noopener\">new world of connectivity<\/a> under the theme of \u201c<a href=\"https:\/\/news.samsung.com\/us\/samsung-shares-vision-to-bring-calm-to-connected-device-experience-ces-2023\/\" target=\"_blank\" rel=\"noopener\">Bringing Calm to Our Connected World<\/a>.\u201d<\/p>\n<p>100% of our new <a href=\"https:\/\/www.samsung.com\/us\/home-appliances\/bespoke\/\" target=\"_blank\" rel=\"noopener\">Bespoke products<\/a> support wi-fi connectivity. With these appliances that automatically adjust to more than twenty pre-set actions based on users\u2019 daily routines, as well as enhanced security, we want to ensure that the <a href=\"https:\/\/news.samsung.com\/us\/customize-samsungs-bespoke-refrigerators-your-own-artwork-photos\/\" target=\"_blank\" rel=\"noopener\">Bespoke experience<\/a> is seamless and adaptable to changes in users\u2019 lives.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/news.samsung.com\/us\/bespoke-family-hub-samsungs-most-intelligent-and-customizable-refrigerator-is-now-available\/?r=true&#038;referrer=usnewsroom\" target=\"_blank\" class=\"recommended-news\" aria-label=\"Bespoke Family Hub\u2122+ Now Available \u2013 Learn More\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/05\/26093026\/family-hub-newsletter.png\" alt=\"Learn More: Bespoke Family Hub\u2122+ Now Available\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<h4>Bespoke Family Hub\u2122+ Now Available<\/h4>\n\t\t\t\t\t\t\t\t<p>Learn More<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n<h5><strong>Stylish Life \u2013 Create Stylish Life <\/strong><\/h5>\n<p>A more <a href=\"https:\/\/news.samsung.com\/us\/samsungs-new-bespoke-appliances-inspire-colorful-customizable-living-spaces\/\" target=\"_blank\" rel=\"noopener\">expressive, customizable home<\/a> and a focus on choice has always been core to Bespoke, creating a stylish life by allowing individuals to customize their surroundings and belongings to reflect their unique tastes and preferences. Since its launch, over 3 million Bespoke refrigerators have been sold worldwide, which really shows how much people have been waiting for appliances to change.<\/p>\n<p>To make our <a href=\"https:\/\/www.samsung.com\/us\/home-appliances\/bespoke\/\" target=\"_blank\" rel=\"noopener\">Bespoke products<\/a> more personal, adaptable and long-lasting, Bespoke Life features easily changeable panel colors and textures for appliances, to keep pace with customers\u2019 changing lifestyles and tastes without the need for full replacement.<\/p>\n<p>Also, we are always pursuing collaborations that show just how creative and stylish interior design can be. Our new, limited-edition Bespoke refrigerator panels, designed in partnership with Italian creative studio TOILETPAPER, are an excellent example of the breadth of Bespoke style, finding new, unexpected ways to make daily life vibrant and engaging.<\/p>\n<p>With demand for deeper personalization growing all the time, we want to empower individuals to personalize their homes through appliances that harmonize with everything else in the living space, and we will continue to launch collaborations with new artists.<\/p>\n<p>On <a href=\"https:\/\/news.samsung.com\/us\/invitation-livestream-bespoke-life-2023\/\" target=\"_blank\" rel=\"noopener\">June 7 at Bespoke Life 2023<\/a>, we\u2019ll announce more details about our expanding vision. Through <a href=\"https:\/\/news.samsung.com\/us\/invitation-livestream-bespoke-life-2023\/\" target=\"_blank\" rel=\"noopener\">Sustainable, Connected and Stylish Life<\/a>, <a href=\"https:\/\/news.samsung.com\/us\/invitation-livestream-bespoke-life-2023\/\" target=\"_blank\" rel=\"noopener\">Bespoke Life<\/a> is adding more convenience and value to every task and routine. We can\u2019t wait to show you how Bespoke weaves these values into the things you do every day.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By JH Han, CEO and Head of DX (Device eXperience), Samsung Electronics<\/p>\n","protected":false},"author":84,"featured_media":59854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29719,29734,29718,17571],"tags":[30080,29865,30154,22982,18022,30055,29561,29935,49,29808,30062,29876,458,50],"blue-badge":[],"class_list":["post-59851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-product-home-appliances","category-product","category-corporate-workforce","tag-ai-energy-mode","tag-bespoke","tag-bespoke-life-2023","tag-bespoke-refrigerator","tag-connected-living","tag-connected-world","tag-connectivity","tag-customization","tag-home-appliances","tag-jh-han","tag-microplastics","tag-patagonia","tag-smartthings","tag-sustainability"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/06\/05085454\/jh-han-bespoke-life-2023-featured.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/06\/05085454\/jh-han-bespoke-life-2023-featured.png","primary_category":{"term_id":29719,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":29719,"taxonomy":"category","description":"","parent":0,"count":1026,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/corporate\/","term_path":"corporate"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/59851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=59851"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/59851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/59854"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=59851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=59851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=59851"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=59851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}