{"id":61017,"date":"2023-07-06T19:00:38","date_gmt":"2023-07-06T23:00:38","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=61017"},"modified":"2023-07-07T09:13:33","modified_gmt":"2023-07-07T13:13:33","slug":"samsung-galaxy-z-series-returns-and-theres-no-escaping-it-join-the-flip-side-season-2","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/video-samsung-galaxy-z-series-returns-join-flip-side-unpacked-july-2023\/","title":{"rendered":"Samsung Galaxy Z series returns, and there\u2019s no escaping it: \u2018Join the flip side\u2019 season 2"},"content":{"rendered":"

Samsung Electronics<\/a> has released a new global film as part of the \u201cJoin the flip side\u201d campaign<\/a>, providing teasers for the next generation of Galaxy devices<\/a> expected to launch later this month at Galaxy Unpacked 2023.<\/a><\/p>\n

Building on the first \u2018Join the flip side\u2019 video released last September, the new campaign video continues the campaign theme, calling on people to lean in to their fascination with innovation. In a fun and playful way, the videos showcase the unique ways foldables<\/a> can be used and how they challenge everything consumers know about an ordinary smartphone<\/a>. The new campaign video highlights the perceived barriers people face when they consider stepping away from the status quo, despite seeing the compelling benefits on the other side. Through the campaign, Samsung<\/a> invites consumers to defy the norm and to enjoy new and unique experiences<\/a> on the flip side.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Galaxy Unpacked July 2023: Join the Flip Side<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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\u201cThe flip side itself is about more than just a device \u2014 it\u2019s a way of thinking. A way of living. It\u2019s a new and open world where better experiences are waiting for those willing to step beyond the boundaries of convention and try something new,\u201d said Sonia Chang, Vice President of Brand Marketing Group of Mobile eXperience Business at Samsung Electronics. \u201cWith the Galaxy Z series<\/a>, Samsung provides innovation that defies the norms, redefining what a smartphone can do<\/a> and stepping beyond conventional boundaries to open a new world of experiences.\u201d<\/p>\n

Check out the video below to view the new \u2018Join the flip side\u2019 season 2 video and stay tuned to see how Samsung<\/a> pushes the boundaries of innovation with the most carefully designed mobile experiences yet<\/a> at Galaxy Unpacked 2023<\/a> on July 26 at 7:00 a.m. ET live on the Samsung US Newsroom<\/a>.<\/p>\n