{"id":61439,"date":"2023-07-20T10:00:04","date_gmt":"2023-07-20T14:00:04","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=61439"},"modified":"2024-05-29T13:25:20","modified_gmt":"2024-05-29T17:25:20","slug":"ai-driven-sound-innovation-redefining-the-tv-audio-experience","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/ai-driven-sound-innovation-redefining-the-tv-audio-experience\/","title":{"rendered":"AI-Driven Sound Innovation: Redefining the TV Audio Experience"},"content":{"rendered":"

It is no secret that Samsung Electronics<\/a> \u2014 the #1 TV brand for 17 consecutive years<\/a> \u2014 also has a strong presence in the soundbar market<\/a>. In fact, Samsung has been ranked as the #1 soundbar for 9 years running<\/a> – garnering recognition as a global leader in the market. The secret to Samsung\u2019s success lies within a dynamic team of innovative engineers who are pioneering the way people consume content. At the heart of this change are Samsung\u2019s advancement in artificial intelligence (AI) technology<\/a> and the company\u2019s use of AI to improve sound and picture quality<\/a> across its screens.<\/p>\n

Following the first installment<\/a> of this series about the significance of hardware innovation in achieving premium sound quality, Samsung Newsroom sat down with the Sound Device Lab engineers once again to take a closer look at remarkable Samsung AI features that helped create a state-of-the-art sound experience.<\/p>\n

\n\t\t\n\t\t\"Soundbars\"\n\t\t<\/a>\n\t<\/div>\n
Embracing AI for Sonic Perfection: Tuning Your Sound to Your Environment<\/h5>\n

\u201cI don\u2019t recall sound engineers being interested in AI in the beginning when we started seeing a boom in the technology,\u201d said Sunmin Kim, Head of the Sound Device Lab, Visual Display Business at Samsung Electronics. But with an intuition that AI could help improve TV sound, the Sound Device Lab decided to get a head start, about six years ago, in exploring AI and its applications to sound technologies.<\/p>\n

\"Sunmin

\u201cAI plays a critical role in improving the user experience on our screens,\u201d said Sunmin Kim.<\/p><\/div>\n

Then a shift occurred. With the advent of the Neural Processing Unit (NPU) and its application to Samsung\u2019s flagship TVs, the possibilities of applying AI technology to TV audio were unlocked. The team fast-tracked machine learning for its TVs which led to significant early successes. Kim is confident that AI has and will continue to exponentially elevate the viewing experience by enhancing TV sound in numerous and profound ways.<\/p>\n

Samsung\u2019s advanced AI applications include a deep learning algorithm that distinguishes and separates the primary voice on the screen from other sounds. Before, an equalizer feature simply adjusted the high-, middle- and low-pitched sounds within humans\u2019 audible frequency range \u2014 approximately 20 to 20,000Hz \u2014 to improve sound quality. The 2023 TVs and screens go above and beyond, providing deeper and greater details by analyzing content scene by scene and accentuating various audio elements including human voices, background music and sound effects. Additionally, this optimization process happens behind the scenes so that users can enjoy optimal sound effortlessly.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Beyond the Screen: Explaining How Audio Shapes the TV Viewing Experience with The Samsung Sound Device Lab<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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SpaceFit Sound: Tailoring Audio to Your Space<\/h5>\n

The listening environment and its acoustic properties must be considered to truly optimize sound from TVs. Samsung\u2019s latest TVs<\/a> come with the SpaceFit Sound feature<\/a> that leverages AI technology to assess surrounding environments and ensure sound is appropriately adjusted. When enabled, the feature can identify various factors present in the room, such as the distance between the TV and the wall as well as the room\u2019s acoustic properties, to measure the reflection of the TV\u2019s sound. AI is used to enhance the sound accordingly.<\/p>\n

\"The

SpaceFit Sound leverages AI to learn the acoustic properties of the environment and calibrates the sound accordingly.<\/p><\/div>\n

\u201cTraditionally, TVs use a set of dedicated sounds to check sound through the mic. SpaceFit Sound<\/a>, on the other hand, utilizes real content to analyze viewing environments and modifies sound accordingly,\u201d Kim explained. \u201cThe technology was designed not only for real scenarios but also real-time circumstances as the feature automatically and conveniently adjusts sound.\u201d<\/p>\n

\"Neo

Samsung\u2019s SpaceFit Sound has become the industry\u2019s first technology to earn the Spatial Sound Optimization certification from VDE.<\/p><\/div>\n

In recognition of the company\u2019s dedication to innovation and user-centric design, Samsung\u2019s SpaceFit Sound also became the first audio technology to receive the Spatial Sound Optimization certification from Verband Deutscher Elektrotechniker (VDE)<\/a> in 2021.<\/p>\n

Q-Symphony 3.0: Harnessing Hyperconnectivity for Three-Dimensional Sound<\/h5>\n

Whether it\u2019s through bigger screens<\/a> or deeper acoustics, today\u2019s viewers desire more cinematic experiences<\/a>. Q-Symphony is a proprietary technology from Samsung that orchestrates a harmonious interplay between a TV\u2019s speakers and a connected soundbar<\/a>, resulting in a richer, more vibrant audio experience. As the name suggests, the feature allows two audio outputs to synchronize, similar to a carefully conducted concerto, creating a unified, immersive soundstage. More specifically, the soundbar plays primary audio channels, while the TV speakers add background and surround sounds to create a dynamic and three-dimensional audio experience.<\/p>\n

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Q-Symphony allows soundbar and TV speakers to work in perfect sync, producing harmonious blends of sound for immersive experiences.<\/p><\/div>\n

Despite the apparent simplicity in concept, Q-Symphony leverages a wide range of AI technologies to produce and sync sounds with such accuracy. Any gaps in sound levels between the TV speakers and soundbar<\/a> must be precisely calibrated to prevent unwanted echoes and achieve perfect audio harmony. Over the years, Samsung engineers have tirelessly worked to refine this technology. Q-Symphony 1.0, which originally utilized the TV\u2019s top speakers, evolved into Q-Symphony 2.0, which controls all speakers with improved channel separation technology for a greater sense of depth and immersion.<\/p>\n

The latest Q-Symphony 3.0 takes sound to the next level by integrating the neural processor and AI-based real-time voice separation technology. This advanced Q-Symphony feature provides three-dimensional sound by distinguishing and optimizing various audio elements including voices, background music and sound effects based on the type of content and users\u2019 volume settings. The resulting sound is a perfect replication of the audio track the creators intended.<\/p>\n

Samsung\u2019s AI algorithm can also take the input signals and play them through multiple channels, whether it\u2019s the soundbar or all the TV speakers, customizing each channel for powerful and dynamic sounds. In addition to content featuring Dolby Atmos or 5.1-channel audio, content with regular stereo channels can also be processed to create 20 individual channels. This means that any media can be delivered with exceptionally immersive sound quality on Samsung TVs<\/a> and soundbars<\/a>.<\/p>\n

\"Kibeom

\u201cQ-Symphony is a revolutionary algorithm by Samsung that can masterfully synchronize audio volume and timing in perfect harmony,\u201d said Kibeom Kim.<\/p><\/div>\n

\u201cThe sound offered through Q-Symphony is so immersive that viewers feel as though they are physically present on set with so many different background sounds coming alive through the feature,\u201d said Kim.<\/p>\n

Unifying Picture and Sound Experiences for Optimal Viewing Experiences<\/h5>\n

Today, AI sits at the core of the Samsung audio strategy with its applications extending across numerous products. This widespread adoption of AI has resulted in features like Q-Symphony and SpaceFit Sound that enrich the audio experience, alongside other audio technologies that breathe life into content through dialogue and movement. Additional capabilities include Active Voice Amplifier, which adjusts and improves dialogue clarity with the speaker and surrounding noise in mind, Human Tracking Sound, which dynamically reproduces the sound based on the position of the on-screen speaker, and OTS Pro, which creates a dynamic soundscape based on the movement of objects or the speaker on the screen.<\/p>\n

These features are the outcome of two symbiotic AI technologies: a content analysis model and a sound separation model. The neural processors work with both auditory and visual cues, among other signals, to create the perfect audio experience that syncs with what is happening on the screen. Despite the complexity of this process, Samsung was able to bring these features to life by forming a cross-departmental team of engineers and pooling resources across picture, sound and other departments.<\/p>\n

\"Seongsu

(From left) Seongsu Park, Sunmin Kim and Kibeom Kim at the Sound Device Lab are on a mission to capture audio just as the artists intended.<\/p><\/div>\n

The Future of Sound: Reshaping Audio Experiences With Samsung\u2019s Sound Device Lab<\/h5>\n

In the Sound Device Lab<\/a>, there is a clear and unwavering goal that guides every innovation: recreate the original sound as closely as the artists intended, with consumers top of mind. AI is a critical tool that enables Samsung to do this.<\/p>\n

Sunmin Kim, who heads the Sound Device Lab, believes that sound is just one side of the coin: \u201cThe focus on sound quality is a given, but all innovations that made breakthroughs came from user-centric design. Sound settings and features need to be straightforward and user friendly.\u201d<\/p>\n

Seongsu Park noted that 70% of TV sound comes from the product while the remaining 30% is shaped by the space in which the sound is played: \u201cOur products will continue to leverage the latest measurement systems and AI algorithms to analyze space and sound settings for optimal sound quality.\u201d<\/p>\n

On a final note, Kibeom Kim also shared the Sound Lab\u2019s ambition in the era of multi-device sound experiences initiated by the Q-Symphony feature: \u201cThere is unlimited potential in Q-Symphony to produce audio that works in perfect harmony. We will continue to improve inter-device connectivity<\/a> and enhance the feature for our users.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

It is no secret that Samsung Electronics \u2014 the #1 TV brand for 17 consecutive years \u2014 also has a strong presence in the soundbar market. In fact, Samsung has been ranked as the #1 soundbar for 9 years running – garnering recognition as a global leader in the market. The secret to Samsung\u2019s success […]<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29718,17548],"tags":[953,211,30207,30196,206,29703],"blue-badge":[],"class_list":["post-61439","post","type-post","status-publish","format-standard","hentry","category-product","category-tv-and-audio-samsung-innovation","tag-artificial-intelligence-ai","tag-audio","tag-q-symphony","tag-sound-device-lab","tag-soundbar","tag-spacefit-sound"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/07\/29132501\/samsung-ai-sound-innovation-featured-200x200.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/07\/29132501\/samsung-ai-sound-innovation-featured-432x286.png","primary_category":{"term_id":29718,"name":"Product","slug":"product","term_group":0,"term_taxonomy_id":29718,"taxonomy":"category","description":"","parent":0,"count":2456,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/","term_path":"product"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/61439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=61439"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/61439\/revisions"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=61439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=61439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=61439"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=61439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}