{"id":61886,"date":"2023-07-28T09:00:04","date_gmt":"2023-07-28T13:00:04","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=61886"},"modified":"2024-03-06T15:50:32","modified_gmt":"2024-03-06T20:50:32","slug":"clean-smarter-not-harder-the-story-behind-the-new-bespoke-jet-ai","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/interview-clean-smarter-not-harder-story-behind-new-bespoke-jet-ai","title":{"rendered":"Clean Smarter, Not Harder: The Story Behind the New Bespoke Jet\u2122 AI"},"content":{"rendered":"

With the rise of artificial intelligence (AI), smart technologies have entered many aspects of our lives, particularly in the form of home appliances that streamline our daily routines. Although robot vacuums already adopted AI among cleaning appliances, traditional stick-type vacuum cleaners have still room for intelligent innovation, considering being the cleaning solution that most people are familiar with.<\/p>\n

Recognizing this white space, Samsung recently introduced Bespoke Jet\u2122 AI<\/a>, the world\u2019s first UL-verified AI cordless stick vacuum cleaner.1<\/sup><\/a> This pioneering innovation expands the convenience of AI-based cleaning technology to more consumers.<\/p>\n

Samsung Newsroom<\/a> sat down with Shin Kim, Vice President and Head of VC R&D at Samsung Electronics, and R&D team members Jaeyoon Jeong and Thomas Choi to learn more about the development of Bespoke Jet\u2122 AI<\/a> as well as Samsung\u2019s belief in the transformative potential of AI in enhancing user convenience.<\/p>\n

What was behind the decision to add AI functionality to a cordless vacuum cleaner?<\/strong><\/h5>\n

Shin Kim: <\/strong>When developing Bespoke Jet\u2122 AI,<\/a> we were set on addressing two of the most common pain points for consumers within the cordless stick vacuum market. First, customers wish they could use their cordless vacuums for longer and second, they desire a cordless vacuum capable of handling any surface type.<\/p>\n

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\u25b2 Shin Kim, Vice President and Head of VC R&D, Digital Appliances, Samsung Electronics, explains how AI technologies were necessary to meet consumer needs.<\/p><\/div>\n

During the development process, we realized that a hardware update alone would not be enough to address both concerns. Instead, we turned toward implementing AI technology into our product to accomplish these goals.<\/p>\n

The resulting design for Bespoke Jet\u2122 AI<\/a> features not only hardware upgrades, such as the HexaJet Motor with improved efficiency but also software upgrades that allow the vacuum to operate intelligently according to its environment. And thus, Bespoke Jet\u2122 AI<\/a> was created.<\/p>\n

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\u25b2 The Bespoke Jet\u2122 AI recognizes and automatically adjusts to different surfaces.<\/p><\/div>\n

Samsung introduced Bespoke Jet<\/strong>\u2122 AI as the world\u2019s first UL-verified cordless stick vacuum cleaner. What does this certification mean, and what is the significance of it?<\/strong><\/h5>\n

Jaeyoon Jeong: <\/strong>The UL (Underwriters Laboratories) Solutions is a widely recognized, independent safety science organization that conducts product safety testing and then issues certifications accordingly. UL’s certification process employs rigorous screening procedures to verify that the implemented AI technology is legitimate and provides consumers with the promised benefits. We are very happy to have received UL verification for Bespoke Jet\u2122 AI.<\/a><\/p>\n

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\u25b2 Jaeyoon Jeong describes the UL verification process for the vacuum cleaner\u2019s AI features.<\/p><\/div>\n

Considering <\/strong>Bespoke Jet<\/strong>\u2122<\/strong> AI<\/strong> is the first UL-verified cordless stick vacuum cleaner, there must have been challenges during its development. What was the biggest obstacle,<\/strong> and<\/strong> how did you overcome it?<\/strong><\/h5>\n

Thomas Choi:<\/strong> From an algorithm development perspective, the biggest challenge we faced when developing the AI mode for Bespoke Jet\u2122 AI<\/a> was not the product specifications. Rather, the biggest obstacle was making sure that consumers felt the AI mode was performing as expected. To accomplish this, we had to ensure that the AI mode was properly recognizing cleaning surfaces and adjusting itself accordingly.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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Home Appliances<\/p>\n\t\t\t\t\t\t\t\t

Samsung Announces Bespoke Jet\u2122 AI, The World\u2019s First UL-Verified AI-Powered Cordless Stick Vacuum<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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Kim<\/strong>: Part of overcoming this challenge was to gather extensive data on diverse floor types and cleaning environments. We tested a wide variety of commercially available carpet and rug materials that we consider the standard and all available floor-type samples to assess if the AI mode could reliably and accurately identify them.<\/p>\n

We also needed to properly categorize the data into certain types of cleaning environments before combining the accumulated data with SVM methods2<\/sup><\/a> so that AI mode could properly distinguish different cleaning environments.3<\/sup><\/a><\/p>\n

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\u25b2 The Bespoke Jet\u2122 AI seamlessly transitions from carpet to hard floor<\/p><\/div>\n

What other improvements does Bespoke Jet\u2122 AI<\/a> feature compared to similar Bespoke Jet\u2122 models<\/a>?<\/strong><\/h5>\n

Jeong & Choi: <\/strong>The major improvements that we would like to highlight are the vacuum\u2019s suction and runtime performance.<\/p>\n

Bespoke Jet\u2122 AI<\/a> features our most powerful suction4<\/sup><\/a> and the longest battery life of our vacuums to date, providing up to 280W of suction power5<\/sup><\/a> with a runtime of up to 100 minutes when fully charged.6<\/sup><\/a> Compared to the previous model,<\/a> that\u2019s a 27% improvement in suction power.7<\/sup><\/a><\/p>\n

And you can imagine, of course, through AI cleaning mode, it\u2019s possible to deliver the same performance as Mid mode while saving 14% battery power.8<\/sup><\/a><\/p>\n

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\u25b2 Thomas Choi stressed that ease-of-use, rather than technology for technology\u2019s sake, was paramount in the Bespoke Jet\u2122 AI development process.<\/p><\/div>\n

More broadly speaking, how does the launch of Bespoke Jet\u2122 AI fit within Samsung\u2019s vision for vacuum cleaners?<\/strong><\/h5>\n

Kim: <\/strong>With the launch of Bespoke Jet\u2122 AI,<\/a> I feel that we have entered a new era. I am curious and excited to see what is next for us as we take on even greater challenges and turn what might have been impossible in the past into the achievements of tomorrow.<\/p>\n

We will keep pursuing new consumer experience by applying the latest technologies such as AI and connectivity – of course not only in vacuum cleaner business, but also in other categories that Samsung Digital Appliances is dealing with. We hope that our customers are just as excited as we are about the innovations we are set to introduce in the near future.<\/p>\n

Bespoke Jet\u2122 AI is now available to consumers in the U.S.<\/a>, select European markets,9<\/sup><\/a>\u00a0Australia and Korea.<\/p>\n

From TV sound to smartphone photo apps to vacuum cleaners, Samsung remains committed to providing consumers with powerful experiences leveraging the latest technologies, including AI.<\/p>\n

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1<\/sup><\/a> In May 2023, it was the first cordless stick vacuum cleaner to receive AI certification from UL Solutions, a leading independent safety science organization.<\/h6>\n
2<\/sup><\/a> Support Vector Machine, a technical method categorizing learned information.<\/h6>\n
3<\/sup><\/a> The ability to identify different cleaning environments can be affected by environmental conditions.<\/h6>\n
4<\/sup><\/a>\u00a0Compared to the stated suction power of cordless vacuum products in Samsung.<\/h6>\n
5<\/sup><\/a>\u00a0Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.<\/h6>\n
6<\/sup><\/a>\u00a0The stated run time is based on using a large capacity battery that is fully charged at the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.<\/h6>\n
7<\/sup><\/a>\u00a0Compared to 220W suction power of Bespoke Jet.<\/h6>\n
8<\/sup><\/a>\u00a0Based on internal testing when using the Active Dual Brush, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 CL. 7.3.9 standard. Results may vary depending on the actual usage conditions. The effect may differ when using the Slim LED Brush+.<\/h6>\n
9<\/sup><\/a> Bespoke Jet\u2122 AI will be available in the following EU markets: the U.K., Germany, Poland, France, the Netherlands, Sweden and Italy.<\/h6>\n","protected":false},"excerpt":{"rendered":"

The world\u2019s first UL-verified AI cordless stick vacuum cleaner, Bespoke Jet\u2122 AI is Samsung\u2019s latest cleaning solution designed to provide ultimate user convenience<\/p>\n","protected":false},"author":84,"featured_media":61887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29734,29718,29737],"tags":[29865,30167,49,22231,392],"blue-badge":[],"class_list":["post-61886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-home-appliances","category-product","category-product-home-appliances-vacuums-floor-care","tag-bespoke","tag-bespoke-jet-ai","tag-home-appliances","tag-samsung-electronics-home-appliance","tag-vacuum"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/07\/26144615\/Bespoke-Jet-AI-Feature_interview_main1.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/07\/26144615\/Bespoke-Jet-AI-Feature_interview_main1.jpg","primary_category":{"term_id":29734,"name":"Home Appliances","slug":"product-home-appliances","term_group":0,"term_taxonomy_id":29734,"taxonomy":"category","description":"","parent":29718,"count":199,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-home-appliances\/","term_path":"product\/product-home-appliances"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/61886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=61886"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/61886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/61887"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=61886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=61886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=61886"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=61886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}