{"id":63692,"date":"2023-09-28T09:00:08","date_gmt":"2023-09-28T13:00:08","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=63692"},"modified":"2023-09-28T13:28:03","modified_gmt":"2023-09-28T17:28:03","slug":"samsungs-the-wall-elevates-automotive-design-at-lucid-motors","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-the-wall-elevates-automotive-design-at-lucid-motors\/","title":{"rendered":"Samsung\u2019s The Wall Elevates Automotive Design at Lucid Motors"},"content":{"rendered":"<p>Samsung Electronics Co., Ltd. today announced that Lucid Group, Inc. (NASDAQ: LCID), has installed <a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/direct-view-led\/the-wall\/?cid=dis-btb-mrg-dis-us-other-na-0923-210-na-na-na-MRG_DISPLAY_NA_GEN_LED_Wall-Gen_23-09&amp;attributioncampaignid=701Hp000000nxglIAA%20for%202023_Display_Newsroom-Post_Wall_Installation_Lucid_Motors_HQ_9_27_23\" target=\"_blank\" rel=\"noopener\">The Wall<\/a> at its design studio to enhance the collaborative design process for their future electric vehicle models. With cutting-edge <a href=\"https:\/\/news.samsung.com\/us\/samsung-microled-110-consumer-breathtaking-picture-quality-design\/\" target=\"_blank\" rel=\"noopener\">MicroLED technology<\/a>, The Wall offers exceptional visual capabilities, providing Lucid with additional tools to meet the surging demand for sustainable electric vehicles, while elevating the luxury experience for drivers.<\/p>\n<p><iframe loading=\"lazy\" title=\"Samsung\u2019s The Wall Elevates Automotive Design at Lucid Motors\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/92-IEgm5W14?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u201cAt Lucid, we\u2019re on a mission to inspire the adoption of sustainable energy with a focus on the human experience. With The Wall, we\u2019re able to take this mission to new heights,\u201d said Jenny Ha, Exterior Design Manager at Lucid Motors. \u201cWhile designing the Lucid Air Sapphire, from concept sketches all the way to final adjustments, Samsung enabled us to visualize the future of our vehicles in high resolution at all stages of development. No detail was left unnoticed, and we\u2019re thrilled for our customers to experience the results of the new design process.\u201d<\/p>\n<div id=\"attachment_63695\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-63695\" class=\"size-large wp-image-63695\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/09\/27133103\/lucid-air-sapphire-samsung-wall-950x634.jpg\" alt=\"Lucid Air Sapphire shown on Samsung The Wall\" width=\"730\" height=\"487\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/09\/27133103\/lucid-air-sapphire-samsung-wall-950x634.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/09\/27133103\/lucid-air-sapphire-samsung-wall-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/09\/27133103\/lucid-air-sapphire-samsung-wall.jpg 1000w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><p id=\"caption-attachment-63695\" class=\"wp-caption-text\">Jiyeon Jenny Ha, Exterior Design Manager at Lucid Motors, presents the design for Lucid Air Sapphire on The Wall with MicroLED technology.<\/p><\/div>\n<p>\u201cThe Wall installation in the Lucid Motors design studio is another great example of how <a href=\"https:\/\/news.samsung.com\/us\/unpacking-designs-innovations-inspired-by-you-tm-roh-editorial-unpacked-2023\/\" target=\"_blank\" rel=\"noopener\">Samsung innovations<\/a> are helping our partners and customers unlock their own exciting innovations to drive their business in exciting new ways,\u201d said <a href=\"https:\/\/news.samsung.com\/us\/tag\/james-fishler\/\" target=\"_blank\" rel=\"noopener\">James Fishler<\/a>, Senior Vice President of the Home Entertainment &amp; Display Divisions at Samsung Electronics America. \u201cSupporting Lucid in its mission to deliver <a href=\"https:\/\/news.samsung.com\/us\/samsung-leads-way-driving-sustainability-solutions-during-climate-week-2023\/\" target=\"_blank\" rel=\"noopener\">sustainable<\/a> luxury vehicles \u2013 and the stunning design of the new Lucid Sapphire made possible with our 255-inch class high resolution display \u2013 has been both inspiring and rewarding.\u201d<\/p>\n<div id=\"attachment_63696\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-63696\" class=\"size-large wp-image-63696\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/09\/27133106\/lucid-air-sapphire-simon-tovey-samsung-wall-950x634.jpg\" alt=\"Simon Tovey reviews details of the Lucid Air Sapphire on Samsung The Wall\" width=\"730\" height=\"487\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/09\/27133106\/lucid-air-sapphire-simon-tovey-samsung-wall-950x634.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/09\/27133106\/lucid-air-sapphire-simon-tovey-samsung-wall-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/09\/27133106\/lucid-air-sapphire-simon-tovey-samsung-wall.jpg 1000w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><p id=\"caption-attachment-63696\" class=\"wp-caption-text\">Simon Tovey, Exterior Design Director at Lucid Motors, reviews details of the Lucid Air Sapphire in front of The Wall with MicroLED technology.<\/p><\/div>\n<h5>High-definition Image Quality Delivered at Full-sized Scale for Seamless Collaboration<\/h5>\n<p>Powered by superior <a href=\"https:\/\/news.samsung.com\/us\/tag\/microled\/\" target=\"_blank\" rel=\"noopener\">MicroLED technology<\/a>, the 255-inch display empowers Lucid\u2019s designers to view and review their designs in <a href=\"https:\/\/news.samsung.com\/us\/samsung-2022-micro-led-neo-qled-lifestyle-tvs-personalization-options-ces-2022\/\" target=\"_blank\" rel=\"noopener\">true-to-life color<\/a> at a 1:1 scale. Not only does the true-life color produce a realistic rendering of the design, but the high-resolution display accurately reproduces the reflection of light off complex 3D surfaces.<\/p>\n<p>The <a href=\"https:\/\/news.samsung.com\/us\/samsung-unveils-the-wall-virtual-production-infocomm-2023\/\" target=\"_blank\" rel=\"noopener\">authentic image rendition<\/a> allows for increased collaboration between engineering and design teams, resulting in accelerated decision making processes that save the company time and money.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/news.samsung.com\/us\/samsung-the-wall-showcases-student-achievements-syracuse-university\/\" class=\"recommended-news\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2019\/06\/17152728\/Generic-Card_416x520-1.png\" alt=\"Samsung\u2019s The Wall Showcases Student Achievements at Syracuse University\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<p class=\"post-category\">Display<\/p>\n\t\t\t\t\t\t\t\t<h4>Samsung\u2019s The Wall Showcases Student Achievements at Syracuse University<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n<p>\u201cThe Wall has revolutionized the way our design and engineering teams work together,\u201d added Ha. \u201cWith this technology, we can effortlessly visualize design data that incorporates engineering feedback and simulation results, allowing us to promptly assess the effects of any alteration on the overall design. In other words, development teams now operate more efficiently, and drivers can enjoy enhanced luxury aesthetics without compromising superior vehicle performance. It can be a tricky sweet spot to balance, but The Wall helps us pinpoint it seamlessly.\u201d<\/p>\n<div id=\"attachment_63697\" style=\"width: 740px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-63697\" class=\"size-large wp-image-63697\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/09\/27133110\/lucid-air-sapphire-simon-tovey-samsung-wall-vr-950x634.jpg\" alt=\"Simon Tovey reviewing Lucid Air Sapphire on Samsung The Wall\" width=\"730\" height=\"487\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/09\/27133110\/lucid-air-sapphire-simon-tovey-samsung-wall-vr-950x634.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/09\/27133110\/lucid-air-sapphire-simon-tovey-samsung-wall-vr-600x400.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/09\/27133110\/lucid-air-sapphire-simon-tovey-samsung-wall-vr.jpg 1000w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><p id=\"caption-attachment-63697\" class=\"wp-caption-text\">Simon Tovey with the Lucid Air Sapphire on The Wall.<\/p><\/div>\n<p><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/direct-view-led\/the-wall\/?cid=dis-btb-mrg-dis-us-other-na-0923-210-na-na-na-MRG_DISPLAY_NA_GEN_LED_Wall-Gen_23-09&amp;attributioncampaignid=701Hp000000nxglIAA%20for%202023_Display_Newsroom-Post_Wall_Installation_Lucid_Motors_HQ_9_27_23\" target=\"_blank\" rel=\"noopener\">The Wall\u2019s<\/a> flexible yet compact design also saves valuable studio floor space at Lucid\u2019s headquarters. This allows multidisciplinary teams to use the space for collaborative design workshops to perfectly refine every detail of the vehicles to deliver the premiere quality drivers deserve.<\/p>\n<p>To learn more about how The Wall is revolutionizing automotive design, please visit: <a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/direct-view-led\/the-wall\/?cid=dis-btb-mrg-dis-us-other-na-0923-210-na-na-na-MRG_DISPLAY_NA_GEN_LED_Wall-Gen_23-09&amp;attributioncampaignid=701Hp000000nxglIAA%20for%202023_Display_Newsroom-Post_Wall_Installation_Lucid_Motors_HQ_9_27_23\" target=\"_blank\" rel=\"noopener\">samsung.com\/us\/business\/displays\/direct-view-led\/the-wall<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung Electronics Co., Ltd. today announced that Lucid Group, Inc. (NASDAQ: LCID), has installed The Wall at its design studio to enhance the collaborative design process for their future electric vehicle models. With cutting-edge MicroLED technology, The Wall offers exceptional visual capabilities, providing Lucid with additional tools to meet the surging demand for sustainable electric [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":63695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29730,29718],"tags":[16444,24149,9932,9931],"blue-badge":[],"class_list":["post-63692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-enterprise-display","category-product","tag-automotive","tag-james-fishler","tag-microled","tag-the-wall"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/09\/27133103\/lucid-air-sapphire-samsung-wall.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/09\/27133103\/lucid-air-sapphire-samsung-wall.jpg","primary_category":{"term_id":29730,"name":"Display","slug":"product-enterprise-display","term_group":0,"term_taxonomy_id":29730,"taxonomy":"category","description":"","parent":29729,"count":252,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-enterprise\/product-enterprise-display\/","term_path":"product\/product-enterprise\/product-enterprise-display"},"badge":"Press Release","_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/63692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=63692"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/63692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/63695"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=63692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=63692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=63692"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=63692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}