{"id":65566,"date":"2023-12-05T09:00:09","date_gmt":"2023-12-05T14:00:09","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=65566"},"modified":"2024-06-05T10:31:04","modified_gmt":"2024-06-05T14:31:04","slug":"how-samsung-has-led-innovations-in-digital-signage-for-14-years","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/how-samsung-has-led-innovations-in-digital-signage-for-14-years\/","title":{"rendered":"How Samsung Has Led Innovations in Digital Signage for 14 Years"},"content":{"rendered":"

The role of digital signage<\/a> has evolved exponentially over the last decade. While previously only seen in boardrooms and airport directories, use cases now expand far beyond, from quick serve restaurant drive-throughs<\/a> to digital out-of-home (DOOH) locations like stadiums<\/a> and malls. Due in part to its flexibility and versatility, traditional technology like whiteboards in the classroom<\/a> and projectors in meeting rooms are being swapped out for digital signage that\u2019s driving immersive experiences and creating opportunity for users and consumers everywhere.<\/p>\n

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Samsung Smart Signages have advanced immersion across various fields in 2023<\/p><\/div>\n

As customers enter businesses and venues, they are immediately greeted by striking images of digital signage. These signage solutions are becoming a common sight across diverse industries, from the buzzing atmosphere of hotels<\/a> and sports stadiums<\/a> to the inspiring spaces of educational institutions<\/a> and art galleries. They enrich customer experiences in every setting.<\/p>\n

Digital signage is no longer perceived as a mere advertising display \u2013 it\u2019s so much more. It has become one of the most sought-after media platforms for personalized information, content, education, sports, art, and more. These digital signage applications not only change the look and feel of the environment, but captivate and leave a lasting impression on its viewers.<\/p>\n

As the role of signage in everyday life continues to evolve, so evolves the depth of the market itself, too. According to Fortune Business Insight, the digital signage market is expected to grow to more than $35 billion by 2026.1<\/a><\/sup> Along with the industry\u2019s substantial growth, Samsung Electronics has maintained its number one position in the market for 14 consecutive years,2<\/a><\/sup> and continues to expand the boundaries of digital signage with its unrivalled technology.<\/p>\n

Let’s take a look at how Samsung has continued to lead the global industry for 14 consecutive years during the heyday of digital signage.<\/p>\n

More than a Background: Becoming Part of the Experience in Historic Monuments, Sports Arenas, and Ultra-Luxury Resorts<\/h5>\n

In today\u2019s world, organizations across sectors aren\u2019t just adopting new technologies \u2013 they are embracing a total experience that provides an integrated approach that combines internal and external facets of their operations. According to Gartner, it’s expected that by 2024, organizations providing a total experience will outperform competitors by 25% in satisfaction metrics, impacting both customer and employee experiences.3<\/a><\/sup> Similarly, Samsung supports projects from inception to completion in a number of ways including mechanical design and training, site surveys, product delivery, and installation, ensuring customers are equipped with the tools to be successful.<\/p>\n

In times of such transformation, digital signage plays a pivotal role. A perfect example can be found in the heart of Vatican City. At the historic St. Peter\u2019s Square in Vatican City<\/a>, visitors gather from all corners of the world for a once in a lifetime ceremony from the Pope.<\/p>\n

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Visitors and worshippers can clearly view the proceedings through Samsung\u2019s outdoor LED signage (XHB series, two measuring 7.935m x 4.83m and two measuring 5.865m x 3.105m) at St. Peter\u2019s Square, Vatican City<\/p><\/div>\n

Enhancing this once-in-a-lifetime experience, Samsung has integrated advanced signage solutions seamlessly by installing four high-precision LED displays<\/a>. The result is a dramatically improved experience for all in attendance, regardless of their physical positioning. Paired with audio solutions that deliver crystal clear sound, the technology ensures the Pope\u2019s message resonates profoundly with everyone at the event.<\/p>\n

In addition to bringing events closer to attendees, Samsung\u2019s innovative technology turns any space into an immersive experience, filled with vivid colors, crystal clear picture quality and dynamic content. Capturing guest attention and ensuring a great experience is vital for any high-end destination. Digital signage solutions are a great tool for enabling this attraction and retention. A prime example of this in action is at one of the world\u2019s top resorts, Atlantis the Royal in Dubai<\/a>, with Samsung\u2019s premium technology installed across the property.<\/p>\n

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An awe-inspiring sight greets resort guests, made possible by Samsung LED signage installed behind the lobby fish tanks.<\/p><\/div>\n

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Samsung\u2019s innovative modular Micro LED display, The Wall enhances the hotel\u2019s most luxurious guest suite, the Royal Mansion, measuring 146 inches with 4K (3,840 x 2,160) resolution.<\/p><\/div>\n

Every moment of a guest\u2019s stay is filled with awe-inspiring imagery and impressive displays for a one-of-a-kind experience \u2013 whether on their journey to the spa or in the hotel\u2019s lobby where guests are met with the largest indoor LED displays installed on three large water tanks, projecting breath-taking scenes including a rainbow of fish swimming in the sea.<\/p>\n

These displays also create an overwhelming atmosphere when bold content is paired with advanced technology. In Minute Maid Park<\/a> \u2013 home of the Houston Astros, part of the US baseball league \u2013 Samsung upgraded impressive 6,875-square-foot primary scoreboard, left-field scoreboard and ribbon boards. Similarly, in Switzerland\u2019s Swiss Life Arena<\/a>, Samsung deployed display solutions including the largest indoor LED cube in Europe. As the most modern ice hockey arena in Switzerland, Swiss Life provides a drastically improved fan experience and enhanced operational efficiency thanks to Samsung.<\/p>\n

\"Samsung

Minute Maid Park displays the impressive 6,875 square-foot scoreboard, giving fans a crystal-clear view from every seat in the house. It\u2019s part of the larger videoboard that spans an impressive eight stories, featuring 5.3 million stunning LEDs designed to digitally enhance the fan experience.<\/p><\/div>\n

\"Samsung

The central LED Cube display at Swiss Life Arena \u2014 measuring 12(w)x12(d)x8(h) meters \u2014 is the principal element of the fan experience with 416m\u00b2 of the LED signage. Any one of the 12,000 seats within the area have a stunning view of the display.<\/p><\/div>\n

More than Hands-on: A Transformative Education Experience with Samsung Smart Signage<\/h5>\n

Digital signage<\/a> is powerful and has the ability to draw in a viewer, captivate them, and bring them to another world \u2013 it provides a truly transformative experience. This impact is felt across industries and when we look at the education space in particular, signage has made immeasurable improvements.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Samsung Continues Taking Fan Engagement to New Heights at Hollywood Park<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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Samsung partnered with the University of Wales Trinity Saint David<\/a> to launch an unparalleled learning environment. The Immersive Room, equipped with 18 meters of Samsung LED screens across three walls provides incredible picture quality, detail, contrast, and color reproduction. Most importantly, its 12K image resolution empowers the University to push the boundaries of learning as the LED screens create virtual and augmented reality experiences and present a futuristic learning environment utilizing digital signage.<\/p>\n

The University of Wales’ immersive space was an “Education Project of the Year” Finalist at the AV Awards 2023, recognized for the innovation it brings to education.<\/p>\n


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University of Wales Trinity Saint David transforms education with a state-of-the-art immersive room and impressive learning spaces. The three LED walls that make up the immersive space are equipped with 18 meters of Samsung LED signages.<\/div>\n

Similarly, Syracuse University<\/a> in the US deployed The Wall in its S.I Newhouse School of Public Communications, drawing in prospective students by highlighting students\u2019 accomplishments and the school\u2019s world-class learning environment. The Wall creates a \u2018wow factor,\u2019 leaving a lasting impression during campus tours.<\/p>\n

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The Wall showcases inspiring stories of Syracuse student achievements and accomplishments, helping prospective students envision their successful future at the University.<\/p><\/div>\n

Now, teachers can begin their lessons sooner, and spend more time creating immersive, connected learning experience for students. This impact isn\u2019t going unnoticed, and in fact, Samsung announced the new Interactive Display (Model name: WAC) designed for simplicity and students at British Educational Training and Technology<\/a>, the world\u2019s largest education technology exhibition and International Society for Technology in Education<\/a> this year.<\/p>\n

When we think back on the impact Samsung has had on education, it\u2019s apparent that it comes in all forms. Samsung\u2019s interactive display, Flip Pro, provides an extended learning experience for teachers and students at the Hogg New Tech Center<\/a> in Dallas, Texas.<\/p>\n

With its comprehensive range of display solutions from The Wall<\/a> and LED signage, to Interactive displays, Samsung was also recognized as the Best Overall IT Solution Provider for the Education Market by the 2023 EdTech Breakthrough Awards.<\/p>\n

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Hogg New Tech Center uses Samsung Flip Pro interactive display (Model name: WMB) to facilitate interactive learning and collaboration through multi-touch features and various connectivity options.<\/p><\/div>\n

More than a Vision: Bringing Ideas to Life As a Digital Art Platform<\/h5>\n

Whether with a global audience or at a local school, Samsung\u2019s immersive environments power learning, celebrations, content consumption and much more. But digital signage is an art too, and as Samsung continues to embrace its role as a media art platform, it\u2019s enabling creatives to truly bring their vision to life.<\/p>\n

The Wall for Virtual Production<\/a> (Model name: IVC), which launched earlier this year, is an example of how companies, producers and creatives alike are creating and displaying their art with unparalleled quality. This addition to The Wall product line up enables creatives to use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The latest addition to The Wall series makes production faster and easier in TV, film and other industries, and was highlighted during industry events including InfoComm 2023<\/a> and IBC<\/a> (International Broadcasting Convention) 2023.<\/p>\n

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The Wall for Virtual Production makes production faster and easier in TV, film, and other creative industries.<\/p><\/div>\n

Samsung is bringing other art forms to life too. Recently, it displayed a masterpiece by contemporary Korean art leader, the late Park Seo-Bo<\/a>, on The Wall All-in-One (IAB model) at New York\u2019s Rockefeller Center. The first digital rendition of Park Seo-Bo\u2019s iconic \u201c\u00c9criture\u201d series (Video art title: [1 OF 0], directed by Jifan Park) is on The Wall\u2019s immersive 146-inch 4K screen. The Wall All-in-One<\/a> provides an awe-inspiring visual experience that replicates the intense colors and intricate textures of Park\u2019s painting, allowing visitors to be fully immersed in the artwork. Dutch-American audiovisual artist, 0010\u00d70010,<\/a> also held an exhibition in Bangkok, Thailand that redefined the boundaries of modern art and explores the convergence of the digital and physical worlds \u2013 all by utilizing The Wall All-in-One<\/a>.<\/p>\n

<\/p>\n

The first digital rendition of the late Park Seo-Bo\u2019s iconic \u201c\u00c9criture\u201d series (Video art title: [1 OF 0], directed by Jifan Park) is on The Wall\u2019s immersive 146-inch 4K screen.<\/div>\n

Samsung\u2019s Smart Signage is revolutionizing various sectors by creating immersive, interactive environments in every corner of the world. Whether it\u2019s an ultra-luxury resort in Dubai, an immersive and futuristic classroom at the University of Wales, or a video art exhibition by a renowned artist, Samsung\u2019s Smart Signage is making profound impacts globally, and our lives more colorful and enriching. This journey, spanning over the last 14 years, has continuously redefined the very experience of digital communication, pushing the boundaries of what\u2019s possible. We can’t wait to see what the future holds for Samsung’s Smart Signage, which has been ranked No. 1 in the industry for 14 consecutive years.<\/p>\n

[1]<\/a> Fortune Business Insights; The global digital signage market size stood at USD 19.78 billion in 2018 and is projected to reach USD 35.94 billion by 2026, exhibiting a CAGR of 7.8% during the forecast period (2019-2026)<\/a><\/h6>\n

[2]<\/a> Samsung has maintained its No. 1 position as the leading LCD signage brand in market share for 14 consecutive years, as reported in the Omdia Q2 2023 Public Display Report. Samsung has also been the number one in combined sales for LCD and LED signage (The LED Video Display History Report provides sales data for LED signage from 2017 onwards; comprehensive data for LED signage sales is not available prior to 2017). Note. Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.<\/p>\n

[3]<\/a> Gartner; The Total Experience Strategy for Better Retail Digital Interactions<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The role of digital signage has evolved exponentially over the last decade. While previously only seen in boardrooms and airport directories, use cases now expand far beyond, from quick serve restaurant drive-throughs to digital out-of-home (DOOH) locations like stadiums and malls. Due in part to its flexibility and versatility, traditional technology like whiteboards in the […]<\/p>\n","protected":false},"author":84,"featured_media":65572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29730,29718],"tags":[29696,48,340,9931,29998],"blue-badge":[],"class_list":["post-65566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-enterprise-display","category-product","tag-digital-display","tag-digital-signage","tag-led","tag-the-wall","tag-the-wall-all-in-one"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/12\/04091323\/Samsung-Digital-Signage-Number-One-14-Years.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/12\/04091323\/Samsung-Digital-Signage-Number-One-14-Years.jpg","primary_category":{"term_id":29730,"name":"Display","slug":"product-enterprise-display","term_group":0,"term_taxonomy_id":29730,"taxonomy":"category","description":"","parent":29729,"count":251,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-enterprise\/product-enterprise-display\/","term_path":"product\/product-enterprise\/product-enterprise-display"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/65566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=65566"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/65566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/65572"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=65566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=65566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=65566"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=65566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}