{"id":66724,"date":"2024-01-10T12:00:12","date_gmt":"2024-01-10T17:00:12","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=66724"},"modified":"2024-02-01T15:42:11","modified_gmt":"2024-02-01T20:42:11","slug":"glance-at-samsungs-booth-themed-ai-for-all","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-booth-themed-ai-for-all-ces-2024\/","title":{"rendered":"Glance at Samsung\u2019s Booth Themed \u2018AI for All\u2019"},"content":{"rendered":"

On January 9, Samsung Electronics<\/a> unveiled its booth at the Consumer Electronics Show (CES) 2024<\/a> \u2014 the world\u2019s largest consumer electronics and information technology exhibition held in Las Vegas.<\/p>\n

Centered on the theme \u201cAI for All: Connectivity in the Age of AI,\u201d Samsung\u2019s booth highlighted the company\u2019s unwavering commitment to industry-leading innovation<\/a> and strategic work in improving lives. With the potential to enhance experiences at home, at work, and everywhere in between,\u00a0Samsung\u2019s vision for AI<\/a>\u00a0encompasses all aspects of daily life.<\/p>\n

The Samsung<\/a> booth at CES 2024 showcased the company\u2019s innovations in the Sustainability Zone<\/a>, SmartThings Zone<\/a>, Screen Experience Zone<\/a>, Home Experience Zone<\/a>, and Mobile Experience Zone<\/a>. Read on for a detailed look at the five unique zones in Samsung\u2019s CES 2024 booth, where technical excellence creates new, meaningful experiences.<\/p>\n

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\u25b2 Visitors gathered at the entrance to view the company\u2019s newly announced AI vision on The Wall, an ultra-large MICRO LED display<\/p><\/div>\n

Eco-Conscious Insights at the Sustainability Zone<\/h5>\n

Upon stepping into the booth, attendees were welcomed into the Sustainability Zone that provided insights into Samsung\u2019s environmental strategy<\/a>, resource circularity efforts<\/a>, and accessibility<\/a> enhancements. Featuring a wall built from recycled materials, the zone demonstrated how sustainability<\/a> shapes the company\u2019s developmental direction. Additionally, attendees learned about partnerships with startups working to tackle environmental issues as well as SmartThings Energy<\/a> \u2014 the company\u2019s home energy service<\/a> helping users live more eco-consciously.<\/p>\n

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\u25b2 View of the Sustainability Zone<\/p><\/div>\n

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\u25b2 Attendees viewed details of Samsung\u2019s sustainability efforts<\/a> at the Circular Workshop<\/p><\/div>\n

Smarter Living Made Simple at the SmartThings Zone<\/h5>\n

In the SmartThings Zone, attendees interacted with Samsung\u2019s ever-expanding home ecosystem<\/a> \u2014 which currently includes 196 SmartThings-compatible devices<\/a> and products from 48 partner companies. The zone featured a variety of scenarios related to different tasks and rooms in the home, allowing users to imagine how SmartThings<\/a> could improve their daily lives. Topping off the engaging experience, attendees were able to enjoy a live cooking show with British food influencer\u00a0Oli Paterson<\/a>.<\/p>\n

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\u25b2 View of the SmartThings<\/a> Zone<\/p><\/div>\n

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\u25b2 (From left) Visitors engaged in immersive gaming experiences. Attendees tested out a number of SmartThings-enabled<\/a> capabilities including Pet Care.<\/a><\/p><\/div>\n\n

Breaking the Boundaries of Entertainment at the Screen Experience Zone<\/h5>\n

Samsung<\/a> welcomed visitors to learn how the company is enhancing its displays<\/a> with AI technology at the Screen Experience Zone. Presenting its suite of premium TVs<\/a> including the new Transparent MICRO LED<\/a>, the zone transformed content viewing from a passive activity into an immersive experience. What\u2019s more, attendees were excited to meet the newly revamped\u00a0Ballie<\/a>\u00a0\u2014 Samsung\u2019s AI companion robot that offers more personalized services.<\/p>\n

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\u25b2 View of the Screen Experience Zone<\/p><\/div>\n

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\u25b2The new Transparent MICRO LED display and Ballie robot attracted the attention of many viewers<\/p><\/div>\n

An AI-Powered Lifestyle at the Home Experience Zone<\/h5>\n

The Home Experience Zone invited attendees to learn how AI technology minimizes the hassle of chores and daily tasks through Samsung\u2019s home appliances<\/a> \u2014 including the Bespoke AI Laundry Combo\u2122, Bespoke 4-Door Flex\u2122 Refrigerator with AI Family Hub\u2122+, and more. In this zone, attendees witnessed how smart cycles like AI OptiWash\u2122 and AI Optimal Dry<\/a> enhance the laundry<\/a> process and how intelligent features such as AI Vision Inside manages food ingredients.<\/p>\n

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\u25b2 View of the Home Experience Zone<\/p><\/div>\n

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\u25b2 Visitors listened to detailed explanations of Samsung\u2019s suite of Bespoke home appliances<\/a><\/p><\/div>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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A Hyper-Connected Device Ecosystem at the Mobile Experience Zone<\/h5>\n

The Mobile Experience Zone at the end of the booth featured Samsung\u2019s portable devices<\/a>. Attendees tested the new AI capabilities, upgraded processing power, and precise touchscreen of the latest Galaxy Book4 series<\/a>. Additionally, the zone illustrated the company\u2019s partnerships with industry leaders, such as Microsoft<\/a>, who are building a more connected Galaxy ecosystem.<\/a><\/p>\n

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\u25b2 View of the Mobile Experience Zone<\/p><\/div>\n

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\u25b2 Attendees tested out the new Galaxy Book4 series<\/a> and gained insights into the hyper-connected Galaxy ecosystem<\/a><\/p><\/div>\n