{"id":71672,"date":"2024-06-13T11:00:10","date_gmt":"2024-06-13T15:00:10","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=71672"},"modified":"2024-06-12T14:22:27","modified_gmt":"2024-06-12T18:22:27","slug":"the-learning-curve-part-4-a-new-ai-model-and-an-evolving-language","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-learning-curve-part-4-new-ai-model-evolving-language\/","title":{"rendered":"The Learning Curve, Part 4: A New AI Model and an Evolving Language"},"content":{"rendered":"

As Samsung continues to pioneer premium mobile AI experiences, we visit Samsung Research centers around the world<\/a> to learn how Galaxy A<\/a>I1<\/sup><\/a> is enabling more users to maximize their potential. Galaxy AI now supports 16 languages<\/a>, so more people can expand their language capabilities, even when offline, thanks to on-device translation in features such as Live Translate2<\/sup><\/a>, Interpreter, Note Assist and Browsing Assist. But what does AI language development involve? Last time we visited\u00a0Vietnam<\/a>\u00a0to learn about preparing the data that is used to train AI models.\u00a0This time, we\u2019re seeing how teams made Galaxy AI a unique offering for both the Chinese mainland and Hong Kong.<\/p>\n

The rapid growth in AI tools that use large language models (LLM) has been seen worldwide, and China is no exception. With Baidu\u2019s ERNIE Bot and Meitu\u2019s MiracleVision emerging as popular choices in China, Samsung R&D Institute China partnered with both companies to help build Galaxy AI features for the country.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Galaxy AI is Coming to New Galaxy Watch for More Motivational Health<\/h4>\n\t\t\t\t\t\t\t\t

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Samsung R&D Institute China in Guangzhou (SRC-G) and Beijing (SRC-B) worked to ensure Mandarin speakers in China had the same Galaxy AI experience as other users around the world, despite the back-end technology looking very different. The team took advantage of the dedicated resources of Chinese dialects from third-party partners and built a unique Galaxy AI solution for China.<\/p>\n

\u201cWe have the advantage of blending global best practices with China\u2019s local practices, as well as creating new features and constantly improving them through daily communication with Chinese consumers,\u201d says Hairong Zhang, Software Innovation Group Leader at SRC-G. \u201cWith rich development experience from the Galaxy S24, I\u2019m proud of how our team cooperated with local Chinese AI companies such as Baidu and Meitu to provide a solution that resonates in China.\u201d<\/p>\n

\"Learning-Curve_China_main2\"<\/p>\n

At the beginning, the teams had to acclimate to each other\u2019s working styles and iron out the initial kinks of information asymmetry. Daijun Zhang, Head of SRC-B, established a task force to ensure the project followed the development schedule and moved quickly toward its goals.<\/p>\n

\"Learning-Curve_China_main3\"<\/p>\n

Thanks to the Beijing team\u2019s experience in generating large-scale models and successful collaboration with third-party partners, all the generative AI features were successfully launched in China. The result is a solution that has local relevance and market-specific features such as Touch to Search.<\/p>\n

Expanding on Chinese to Develop for the Cantonese Dialect<\/strong><\/h5>\n

Chinese for mainland China (Mandarin) arrived on Galaxy AI with the launch of the Galaxy S24<\/a> in January 2024. But the job for Samsung R&D Institute China was far from finished. The team was also tasked with developing the AI model for Chinese in Hong Kong (Cantonese), a dialect that builds on the work already carried out for Mandarin but brings an entirely new set of language features to address.<\/p>\n

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In developing for Cantonese, the China R&D team faced major cultural challenges that it needed to respond to in order to fully support localization for the market. The first cultural phenomenon is the two sets of systems for writing and speech. Hong Kong locals use grammar and expressions similar to Mandarin when writing but adopt a completely different colloquial grammar when communicating daily. Also, Cantonese has nine tones for pronunciation, whereas Mandarin has four.<\/p>\n

Another cultural phenomenon is that the Cantonese dialect itself develops with the times. Add to that the fact that people often blend Cantonese and English into conversations, and it\u2019s clear to see why it was complicated to create test cases and validate language packs.<\/p>\n

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\u201cCantonese is a very unique dialect that varies in different Cantonese-speaking regions,\u201d says Jing Li, who leads the operation for testing the Cantonese AI solution. \u201cSome of the slang, phrases, vocabulary and even the tones are varied from place to place. Therefore, we conducted a large amount of work in verifying the Hong Kong-specific data, as well as proofreading tens of thousands of relevant test cases.\u201d<\/p>\n

\"Learning-Curve_China_main7\"<\/p>\n

With these complexities in mind, SRC-G and SRC-B worked together to support a deep code mix using a mixture of Cantonese and English for speech recognition, simultaneously supporting both written and spoken expressions in machine translation and reflecting current pronunciations in speech synthesis.<\/p>\n

Cultural Impact of Communication<\/strong><\/h5>\n

When Galaxy AI launched the Chinese (Hong Kong) language option, the customer feedback showed that the hard work of the Samsung R&D team was justified.<\/p>\n

For both the Chinese mainland and Hong Kong, Samsung\u2019s Galaxy AI activities show the importance of a global brand having a local presence and expertise, as well as the power of open collaboration with other organizations. In Hong Kong, Cantonese is a key part of the cultural identity of those who live there. That\u2019s why it was so important for the team to get the AI language model right.<\/p>\n

\u201cLanguage and communication are crucial in every region and in all walks of life,\u201d says Henry Wat, Heads of Engineering Group at Samsung Electronics Hong Kong. \u201cNo matter the language, any tool that helps people communicate is invaluable. I believe our work is meaningful.\u201d<\/p>\n

\"Learning-Curve_China_main8\"<\/p>\n

In the next episode of The Learning Curve, we will head to Brazil to see how a team works across cultures and borders to bring Galaxy AI to more people.<\/p>\n

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1<\/sup><\/a> \u00a0\u00a0Galaxy AI features by Samsung will be provided for free until the end of 2025 on supported Samsung Galaxy devices.<\/h6>\n
2<\/sup><\/a> \u00a0\u00a0Samsung account log-in required. Calls must be made using the native Samsung phone app. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features.<\/h6>\n","protected":false},"excerpt":{"rendered":"

Samsung Research in China is part of a series about the people and innovations behind the democratization of mobile AI<\/p>\n","protected":false},"author":84,"featured_media":71673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720,29718],"tags":[953,25940,30339,30368,40,30424,30425],"blue-badge":[],"class_list":["post-71672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-mobile","category-product","tag-artificial-intelligence-ai","tag-galaxy","tag-galaxy-ai","tag-galaxy-s24","tag-mobile","tag-samsung-rd","tag-the-learning-curve"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/06\/12135234\/Learning-Curve_China_main1-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/06\/12135234\/Learning-Curve_China_main1-432x286.jpg","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":986,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/71672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=71672"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/71672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/71673"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=71672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=71672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=71672"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=71672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}