{"id":72713,"date":"2024-07-16T19:00:16","date_gmt":"2024-07-16T23:00:16","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=72713"},"modified":"2024-07-26T13:12:58","modified_gmt":"2024-07-26T17:12:58","slug":"samsung-releases-galaxy-brand-anthem-open-always-wins-with-tomorrow-x-together","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/tomorrow-x-together-and-samsung-release-music-video-open-always-wins\/","title":{"rendered":"Samsung Releases Galaxy Brand Anthem \u2018Open Always Wins\u2019 With TOMORROW X TOGETHER"},"content":{"rendered":"<p><a href=\"https:\/\/samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">Samsung<\/a> is set to release a new single called \u201cOpen Always Wins\u201d in collaboration with K-Pop icons TOMORROW X TOGETHER (TXT), consisting of Soobin, Yeonjun, Beomgyu, Taehyun, and HueningKai. The new Galaxy brand anthem, which was first teased at <a href=\"https:\/\/news.samsung.com\/us\/samsung-galaxy-unpacked-july-2024-galaxy-ai-is-here-invitation-livestream-replay\/\" target=\"_blank\" rel=\"noopener\">Galaxy Unpacked<\/a> last week, champions the pursuit of goals with an open mind, echoing Galaxy\u2019s own <a href=\"https:\/\/news.samsung.com\/us\/samsung-creates-infinite-possibilities-athletes-fans-paris-2024-with-official-theme-open-always-wins\/\" target=\"_blank\" rel=\"noopener\">core values of openness<\/a>.<\/p>\n<p><iframe loading=\"lazy\" title=\"GalaxyxTXT: \u2018Open Always Wins\u2019 | Samsung\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NP39f94hQ8c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Set to an energetic guitar riff, \u201cOpen Always Wins\u201d is an alternative rock track featuring the powerful vocals of TXT. Band members Soobin, Yeonjun, Taehyun, and HueningKai participated in penning the lyrics and based them on their own feelings and experience of openness.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-72720\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/07\/16132226\/TomorrowXTogether-TXT-Samsung-Galaxy-phone.jpg\" alt=\"Members of TomorrowXTogether with Samsung Galaxy ZFlip6 phone\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/07\/16132226\/TomorrowXTogether-TXT-Samsung-Galaxy-phone.jpg 1920w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/07\/16132226\/TomorrowXTogether-TXT-Samsung-Galaxy-phone-600x338.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/07\/16132226\/TomorrowXTogether-TXT-Samsung-Galaxy-phone-950x534.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/07\/16132226\/TomorrowXTogether-TXT-Samsung-Galaxy-phone-1536x864.jpg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/07\/16132226\/TomorrowXTogether-TXT-Samsung-Galaxy-phone-664x374.jpg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/07\/16132226\/TomorrowXTogether-TXT-Samsung-Galaxy-phone-437x246.jpg 437w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>\u201cWe are proud to have collaborated with our Galaxy Ambassadors, TOMORROW X TOGETHER, to create a brand anthem that encapsulates the spirit of openness authentically,\u201d said Jamie Park, VP &amp; Head of the Experience Marketing Group, Mobile eXperience Business at Samsung Electronics. \u201cWe hope it inspires listeners to embrace openness in their own lives, and the experiences and opportunities that come with it.\u201d<\/p>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-flip7\/\" title=\"Galaxy Z Flip7\" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2022\/08\/25102758\/Flip7_Newsroom-Module_LAUNCH.png\" alt=\"Galaxy Z Flip7\">\n\t\t<\/a>\n\t<\/div>\n<p>The track is brought to life with scenes of TXT preparing for a performance and appearances from <a href=\"https:\/\/news.samsung.com\/us\/samsung-creates-infinite-possibilities-athletes-fans-paris-2024-with-official-theme-open-always-wins\/\" target=\"_blank\" rel=\"noopener\">Team Samsung Galaxy athletes<\/a>, celebrating their efforts and challenges across various sports.<\/p>\n<p>The new single launches at 1PM (KST) today across multiple music platforms \u2014 including YouTube Music, Spotify, Melon, Genie, Bugs, Flo and Vibe \u2014 and on <a href=\"https:\/\/youtu.be\/NP39f94hQ8c?si=UnXsfS7BnF_uD3GM\" target=\"_blank\" rel=\"noopener\">Samsung\u2019s official YouTube channel<\/a>.<\/p>\n<p>In conjunction, the \u201cOpen Always Wins\u201d dance challenge will kick off as well, encouraging fans worldwide to show their support and cheer for their favorite athletes.<\/p>\n<p>&#8220;We&#8217;re excited to collaborate on this meaningful project with <a href=\"https:\/\/www.samsung.com\/us\/smartphones\/galaxy-z-flip6\/\" target=\"_blank\" rel=\"noopener\">Samsung<\/a>. We&#8217;ve infused our single with a sincere message of encouragement, rooting for everyone to bravely face challenges without being disheartened by failure,\u201d said TOMORROW X TOGETHER. \u201cWe believe those who overcome and progress through obstacles are the true champions.\u201d<\/p>\n<div class=\"media-gallery-wrap\"><div class=\"item-viewed\"><div class=\"itemSlide\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/07\/16132840\/TXT-TomorrowXTogether-Samsung-Galaxy-Z-Flip6.jpg\" alt=\"\"><\/div><div class=\"itemSlide\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/07\/16132829\/TomorrowXTogether-TXT-Samsung-Galaxy-Z-Flip6.jpg\" alt=\"\"><\/div><div class=\"itemSlide\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/07\/16132853\/Samsung-Galaxy-Z-Flip6-TomorrowXTogether.jpg\" alt=\"Samsung Galaxy Z Flip6 showing TomorrowXTogether in the Flex Window\"><\/div><\/div><div class=\"post-slide-controls\"><div class=\"dot-wrap\"><\/div><\/div><\/div>\n<h6><strong>About TOMORROW X TOGETHER <\/strong><\/h6>\n<h6>TOMORROW X TOGETHER\u2014consisting of Soobin, Yeonjun, Beomgyu, Taehyun, and HueningKai\u2014established themselves as Gen Z Icons through the compelling soundtrack that represents the common experiences and emotions of today\u2019s generation. The quintet\u2019s 4th Mini Album <em>minisode 2: Thursday\u2019s Child <\/em>(May 2022 release) debuted at No. 4 on the Billboard 200 and charted for 14 weeks, while 5th Mini Album <em>The Name Chapter: TEMPTATION<\/em> (January 2023 release) debuted atop the chart. In July 2022, Gen Z\u2019s leading band became the first K-pop group to perform at <em>Lollapalooza<\/em> in Chicago and returned a year later in August 2023 to become the first K-pop group to headline the festival. Notably, TOMORROW X TOGETHER have been nominated at prestigious awards, such as the American Music Awards and People\u2019s Choice Awards, and won at the 2022 MTV EMAs (Best Asia Act) and 2023 MTV VMAs (PUSH Performance of the Year). The band released their highly-anticipated 6th Mini Album <em>minisode 3: TOMORROW <\/em>on April 1, 2024, which hit No. 3 on the Billboard 200, solidifying their position as the second K-pop artist ever to enter 10 albums on the chart.<\/h6>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>K-Pop icons TOMORROW X TOGETHER contributed to penning the lyrics to deliver the inspiring message that \u2018everyone who embraces challenges with an open mind is a winner\u2019<\/p>\n","protected":false},"author":84,"featured_media":72718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29720],"tags":[30429,29699,40,817,30364,26499],"blue-badge":[],"class_list":["post-72713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-mobile","tag-galaxy-z-flip6","tag-gen-z","tag-mobile","tag-olympics","tag-paris-2024","tag-team-galaxy"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/07\/16131808\/TomorrowXTogether-TXT-Samsung-music-video-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/07\/16131808\/TomorrowXTogether-TXT-Samsung-music-video-432x286.jpg","primary_category":{"term_id":29720,"name":"Mobile","slug":"product-mobile","term_group":0,"term_taxonomy_id":29720,"taxonomy":"category","description":"","parent":29718,"count":983,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-mobile\/","term_path":"product\/product-mobile"},"badge":"Press Release","_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/72713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=72713"}],"version-history":[{"count":0,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/72713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/72718"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=72713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=72713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=72713"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=72713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}