{"id":7523,"date":"2016-04-12T15:02:39","date_gmt":"2016-04-12T19:02:39","guid":{"rendered":"http:\/\/news.samsung.com\/us\/?p=7523"},"modified":"2019-06-18T21:58:08","modified_gmt":"2019-06-19T01:58:08","slug":"samsung-empowers-future-virtual-reality-facebooks-f8-conference","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-empowers-future-virtual-reality-facebooks-f8-conference\/","title":{"rendered":"Samsung Empowers the Future of Virtual Reality at Facebook\u2019s F8 Conference"},"content":{"rendered":"

NEW YORK<\/span> – Samsung Electronics America, Inc. (SEA)<\/a> announced today that it has deployed 2,600 Samsung Gear VR headsets powered by Oculus with customized Samsung Galaxy smartphones at the Facebook F8 Developer Conference, empowering developers to create the engaging and immersive virtual reality content that will broaden the future and mainstream acceptance of the medium. Facebook founder and chief executive officer Mark Zuckerberg made the announcement during this morning\u2019s keynote address.<\/p>\n

Today\u2019s announcement marks a key next step in making virtual reality more affordable, accessible and relevant to consumers and enterprises of all sizes. To date, consumers have viewed over 2M hours of content on Samsung Gear VR, the leading mobile VR platform. In January, Samsung Milk VR, the premium virtual reality content service, turned one year old and now houses over 700 hundred 360-degree videos from top brands and entertainment companies.<\/p>\n

In February, Samsung launched Gear 360, the first consumer-level virtual reality camera, empowering consumers to create their own VR content. And at this year\u2019s Mobile World Congress, Facebook announced that its 360-degree videos would be optimized for viewing on the Samsung Gear VR headset, and that the company would be investing further in VR along with Samsung.<\/p>\n

\u201cAt Samsung, our world-class research and development teams are focused on building transformative virtual reality solutions, so the world\u2019s most creative storytellers can deliver the unique and exhilarating content experiences of the future,\u201d said Ken Smith, vice president and general manager for Samsung Business Services, a division of SEA.<\/strong><\/p>\n

In addition to its leadership in VR technology, Facebook turned to Samsung for its enterprise solutions and services that are designed to solve business needs. With its proprietary KNOX customization platform, Samsung configured 2,600 unlocked Galaxy smartphones \u201cout of the box\u201d using a cloud-based configurator tool to seamlessly deploy the devices with the unique look, feel and feature-set that Facebook required for its F8 Developer Conference.<\/p>\n

\u201cWe are thrilled to provide our Gear VR headsets and KNOX custom configured Galaxy smartphones to Facebook\u2019s talented network of developers at this year\u2019s F8 Developer Conference \u2013 a platform with influential global reach,\u201d added Smith.<\/strong> \u201cAt Samsung, we believe that technology is not valuable in isolation. It\u2019s valuable when it solves problems. Tailoring customized solutions to meet Facebook\u2019s business requirements is an excellent example of how technology can be applied to drive simplicity.\u201d<\/p>\n

The customized Gear VR kits for Facebook allow for:<\/i><\/span><\/p>\n