{"id":77280,"date":"2025-02-13T09:00:50","date_gmt":"2025-02-13T14:00:50","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=77280"},"modified":"2025-02-12T15:57:53","modified_gmt":"2025-02-12T20:57:53","slug":"samsung-wins-gold-in-ava-digital-awards-for-integrated-marketing-campaign","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-wins-gold-ava-digital-awards-integrated-marketing-campaign\/","title":{"rendered":"Samsung Wins Gold in AVA Digital Awards for Integrated Marketing Campaign"},"content":{"rendered":"

Samsung<\/a> was named a Gold Winner of the 2025 AVA Digital Awards program, an annual, international competition that recognizes excellence in digital communications. The company received this distinction for its integrated marketing campaign, \u201cSamsung Celebrates Big Ideas, Small Businesses,\u201d<\/a> which aimed to spotlight the lifeblood of the U.S. economy \u2013 small and medium-sized businesses (SMBs).<\/p>\n

The Association of Marketing and Communication Professionals (AMCP) launched the AVA Digital Awards program over 30 years ago to honor creative professionals and teams from across industries for the planning, concept, direction, design and production of both digital campaigns and projects. Samsung\u2019s multifaceted campaign set itself apart from other nominees through its use of marketing strategy, social media and influencer marketing, content marketing, customer relationship management (CRM) and email marketing, web development and public relations to promote how SMBs are actively using display technology and software to achieve their unique business goals.<\/p>\n