{"id":77846,"date":"2025-03-13T09:00:28","date_gmt":"2025-03-13T13:00:28","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=77846"},"modified":"2025-03-13T09:02:03","modified_gmt":"2025-03-13T13:02:03","slug":"samsung-accelerates-developer-success-with-mobile-cloud-gaming-platform","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-accelerates-developer-success-mobile-cloud-gaming-platform\/","title":{"rendered":"Samsung Accelerates Developer Success with Mobile Cloud Gaming Platform"},"content":{"rendered":"

Samsung Electronics<\/a> continues to redefine gaming on Galaxy devices<\/a> with groundbreaking advancements. With Samsung\u2019s mobile cloud gaming platform, it is now easier than ever for mobile game developers and publishers of all sizes to scale their businesses with efficient user acquisition, increase revenue potential and seamlessly build games with a suite of SDKs and tools.<\/p>\n

Industry-Leading User Acquisition for Mobile Developers & Publishers<\/strong><\/h5>\n

In November 2024, Samsung officially commercialized<\/a> its mobile cloud gaming platform in North America. As a frontrunner in cloud gaming, Samsung provides developers and publishers with new ways to efficiently reach millions of Galaxy device<\/a> owners while also allowing players to instantly jump into games without waiting or downloading.<\/p>\n

Samsung\u2019s platform is already proving to be exceptionally valuable in the gaming community, as evidenced by a recent case study from VIZOR<\/a>, a leading developer behind the top grossing mobile title Klondike Adventures<\/a>. VIZOR launched Klondike Adventures on Samsung\u2019s mobile cloud gaming beta in July 2024, and in less than a year, has experienced significant success and growth in its user acquisition campaigns by gaining millions of new players. Additionally, with Samsung\u2019s platform, VIZOR\u2019s 60-day return on ad spend (ROAS) is 25% higher than its \u201cbusiness as usual\u201d ROAS yields for comparable campaigns over the same time period.<\/p>\n

\"\"<\/a><\/p>\n

“VIZOR is constantly looking for new channels to attract players to its flagship game Klondike Adventures,\u201d said Helen Kostina, Chief Marketing Officer of VIZOR. \u201cThe results we have achieved together with Samsung\u2019s mobile cloud gaming platform have exceeded our expectations. We have already seen a noticeable business impact, proving the potential of cloud technology. Moving forward, Samsung will remain an important part of our strategy to reach a wider audience.”<\/p>\n

\u201cOur cloud gaming platform is changing the mobile landscape for both publishers and players,\u201d said Jong Woo, Vice President and Head of Game Services at Samsung. \u201cBy converting an ad click directly into first gameplay and eliminating the need to drive players to an app store, we are significantly increasing top-of-funnel conversion rates for publisher\u2019s user acquisition campaigns and driving superior return on their advertising investment. This increased efficiency is disrupting how publishers have commercially scaled their games up until now and expanding the player base for games within the Galaxy device<\/a>. For players on our Galaxy devices<\/a>, by eliminating the hassle and burden of having to wait for a game to download and install before trying it, we are bringing a new kind of discovery and play experience that is easy, instant and fun.\u201d<\/p>\n

Redefining Performance Measurement for Cloud Gaming<\/strong><\/h5>\n

Samsung\u2019s mobile cloud gaming platform also provides a new cloud-based attribution solution with major mobile measurement partner (MMP) providers.<\/p>\n

Traditionally, user acquisition campaign attribution has been largely dependent on apps having to be installed and opened directly on a user\u2019s device. This is also how game publishers have attributed new app installs to their ad campaign \u2013 making it possible to calculate ROI of their ad spend based on acquired users\u2019 collective monetization.<\/p>\n

\n\t\t\n\t\t\"Galaxy\n\t\t<\/a>\n\t<\/div>\n

With cloud gaming, players are able to instantly jump into gameplay without having to install an app, which breaks this traditional attribution protocol. To resolve this pain point, Samsung is proud to have worked directly with AppsFlyer<\/a>, a leading MMP, to build a first-of-its-kind solution that allows clients to attribute an ad click and resulting game play in the cloud as an app install.<\/p>\n

“Cloud gaming is transforming how players access and experience games, and attribution needs to evolve alongside it,” said Adam Smart, Director of Product, Gaming at AppsFlyer. “AppsFlyer has partnered with Samsung to redefine what an install means in the cloud environment. As our technologies evolve, our measurement capabilities must adapt alongside them. Together, we have pioneered an entirely new way for developers and publishers to track and optimize the performance of their ad campaigns without requiring players to physically install a game.\u201d<\/p>\n

Once a player launches a title through an ad click, the cloud-based attribution solution also allows developers and publishers to track performance within cloud games \u2013 including in-game purchases.<\/p>\n

Samsung Galaxy Store Offers More Benefits<\/strong><\/h5>\n

\"\"<\/a><\/p>\n

Unlocking the benefits of Samsung\u2019s mobile cloud gaming platform on Galaxy devices<\/a> is made easy through existing Galaxy Store<\/a> infrastructure. Developers and publishers can easily build on the platform with full access to a comprehensive suite of SDKs and tools. It also supports existing in-game monetization models for a seamless fit with current operations.<\/p>\n

Additionally, Samsung is making a change to its public terms and putting more funds back into the hands of developers and publishers with an 80\/20 revenue share model for games on the Galaxy Store<\/a>. This structure also applies to games built on Samsung\u2019s cloud gaming platform, providing even more opportunities for partners. The new revenue share will take effect on May 15, 2025.<\/p>\n

Samsung\u2019s collection of mobile gaming offerings across its cloud platform and the Galaxy Store<\/a> \u2013 along with premium promotional support and direct distribution to millions of pre-loaded Galaxy devices globally \u2013 is creating unrivaled efficiencies and profitability for developers and publishers.<\/p>\n

Developers and publishers interested in learning about the Galaxy Store terms<\/a> and expanding their mobile game distribution on Galaxy devices with Samsung\u2019s cloud technology can visit the Samsung\u2019s Developer page<\/a>.<\/p>\n

For more information and updates on the Samsung Galaxy Store, visit https:\/\/galaxystore.samsung.com\/games<\/a>.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Samsung\u2019s mobile cloud platform, along with the Galaxy Store, allows partners to scale their businesses more efficiently, increase conversion rates and boost revenue potential<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17560,29720,29718],"tags":[43,25940,805,40,26387],"blue-badge":[],"class_list":["post-77846","post","type-post","status-publish","format-standard","hentry","category-product-mobile-apps-services","category-product-mobile","category-product","tag-apps-services","tag-galaxy","tag-gaming","tag-mobile","tag-mobile-gaming"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/03\/12220358\/Klondike-on-Mobile-Gaming-Hub_Lifestyle-Asset-200x200.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/03\/12220358\/Klondike-on-Mobile-Gaming-Hub_Lifestyle-Asset-432x286.png","primary_category":{"term_id":17560,"name":"Apps & Services","slug":"product-mobile-apps-services","term_group":0,"term_taxonomy_id":17560,"taxonomy":"category","description":"","parent":29720,"count":194,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-mobile\/product-mobile-apps-services\/","term_path":"product\/product-mobile\/product-mobile-apps-services"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/77846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=77846"}],"version-history":[{"count":3,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/77846\/revisions"}],"predecessor-version":[{"id":77851,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/77846\/revisions\/77851"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=77846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=77846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=77846"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=77846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}