{"id":78386,"date":"2025-04-10T13:00:04","date_gmt":"2025-04-10T17:00:04","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=78386"},"modified":"2025-04-23T17:13:36","modified_gmt":"2025-04-23T21:13:36","slug":"samsung-tops-global-soundbar-sales-for-11th-consecutive-year","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-tops-global-soundbar-sales-for-11th-consecutive-year\/","title":{"rendered":"Samsung Tops Global Soundbar Sales for 11th Consecutive Year"},"content":{"rendered":"<p>Samsung Electronics America, the global leader in TV innovation for 19 consecutive years, today announced that it has maintained its position as the world\u2019s top soundbar brand for the 11th year in a row.<a href=\"#_ftn1\" name=\"_ftnref1\"><sup>1<\/sup><\/a><\/p>\n<p>According to market research firm FutureSource Consulting, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its leadership in the premium audio industry, having held the #1 position since 2014.<\/p>\n<p>This continued success is driven by the immersive sound experiences buyers have come to expect from <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/home-theater\/sound-bars\/\" target=\"_blank\" rel=\"noopener\">Samsung soundbars<\/a>, as well as their seamless integration with Samsung TVs.<\/p>\n<p>The flagship <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/home-theater\/sound-bars\/q-series-11-1-4-ch-wireless-dolby-atmos-soundbar-rear-speakers-w-q-symphony-hw-q990d-hw-q990d-za\/\" target=\"_blank\" rel=\"noopener\"><strong>HW-Q990D<\/strong><\/a>, launched in 2024, has been particularly well received, offering <strong>Q-Symphony<\/strong> technology that synchronizes the audio experience between <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/home-theater\/sound-bars\/\" target=\"_blank\" rel=\"noopener\">Samsung soundbars<\/a> and Samsung TVs, along with AI-powered audio optimization features that deliver a one-of-a-kind home entertainment experience.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/home-theater\/sound-bars\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-78389\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10110405\/11Y_Global-No.1_Soudbar_Focused-on-Global-No1_16-9-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10110405\/11Y_Global-No.1_Soudbar_Focused-on-Global-No1_16-9-scaled.jpg 2560w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10110405\/11Y_Global-No.1_Soudbar_Focused-on-Global-No1_16-9-600x338.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10110405\/11Y_Global-No.1_Soudbar_Focused-on-Global-No1_16-9-950x535.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10110405\/11Y_Global-No.1_Soudbar_Focused-on-Global-No1_16-9-1536x864.jpg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10110405\/11Y_Global-No.1_Soudbar_Focused-on-Global-No1_16-9-2048x1152.jpg 2048w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10110405\/11Y_Global-No.1_Soudbar_Focused-on-Global-No1_16-9-664x374.jpg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10110405\/11Y_Global-No.1_Soudbar_Focused-on-Global-No1_16-9-437x246.jpg 437w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p>This commitment to innovation has earned Samsung widespread recognition from industry experts and global tech media. <strong>Newsweek<\/strong> recognized the <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/home-theater\/sound-bars\/q-series-11-1-4-ch-wireless-dolby-atmos-soundbar-rear-speakers-w-q-symphony-hw-q990d-hw-q990d-za\/\" target=\"_blank\" rel=\"noopener\">HW-Q990D<\/a> with its prestigious <a href=\"https:\/\/www.newsweek.com\/samsung-hw-q990d-review-1881524\" target=\"_blank\" rel=\"noopener\">Editors Choice award<\/a>, praising it as \u201cthe best Dolby Atmos soundbar you can buy in 2024.\u201d Additionally, the <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/home-theater\/sound-bars\/ultra-slim-3-1-2ch-wireless-dolby-atmos-soundbar-w-q-symphony-hw-s800d-hw-s800d-za\/\" target=\"_blank\" rel=\"noopener\">HW-S800D<\/a>, our sleek lifestyle soundbar, was named <a href=\"https:\/\/www.techlicious.com\/review\/samsung-hw-s800d-ultra-slim-soundbar-review\/\" target=\"_blank\" rel=\"noopener\">Editor\u2019s Choice<\/a> by <strong>Techlicious<\/strong>, which described it as \u201cthe perfect choice for anyone looking to upgrade their TV&#8217;s sound without sacrificing style or space.\u201d<\/p>\n<p>Building on this momentum, Samsung will continue to push the boundaries of audio innovation in 2025. This year\u2019s lineup introduces several new and enhanced AI features, improved connectivity and refined audio processing to take home theater audio to new heights.<\/p>\n<p>\u201cWe\u2019re proud to be recognized as the global leader in soundbars for 11 consecutive years and believe this honor is a testament to our commitment to delivering premium audio experiences,\u201d said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. \u201cWe will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.\u201d<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/home-theater\/sound-bars\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-78393\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10110622\/Global-1-Soundbar-brand-for-11-Years.png\" alt=\"\" width=\"222\" height=\"233\" \/><\/a><\/p>\n<p>For more information on Samsung soundbars, please visit: <a href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/home-theater\/sound-bars\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.samsung.com\/us\/televisions-home-theater\/home-theater\/sound-bars\/<\/a>.<\/p>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/televisions-home-theater\/home-theater\/all-home-theater\/?series=Q-Series+Premium+Soundbars\" title=\"Soundbars\" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2023\/02\/07141951\/HE-Q-Soundbars-2026-1.png\" alt=\"Soundbars\">\n\t\t<\/a>\n\t<\/div>\n<h6><a href=\"#_ftnref1\" name=\"_ftn1\"><sup>1<\/sup><\/a>Source: \u00a9 2025 Futuresource Consulting, Worldwide Soundbar Market Share by manufacturer. Annual units and value basis.<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>With AI-driven sound quality and seamless TV integration, Samsung soundbars continue to set the benchmark for home entertainment.<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29743,29727,29718,29728],"tags":[953,766,206],"blue-badge":[],"class_list":["post-78386","post","type-post","status-publish","format-standard","hentry","category-product-home-entertainment-home-audio","category-product-home-entertainment","category-product","category-product-home-entertainment-tv-home-theaters","tag-artificial-intelligence-ai","tag-home-entertainment","tag-soundbar"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10130531\/soundbars-11-years-featured-200x200.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/04\/10130531\/soundbars-11-years-featured-432x286.png","primary_category":{"term_id":29743,"name":"Home Audio","slug":"product-home-entertainment-home-audio","term_group":0,"term_taxonomy_id":29743,"taxonomy":"category","description":"","parent":29727,"count":66,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-home-entertainment\/product-home-entertainment-home-audio\/","term_path":"product\/product-home-entertainment\/product-home-entertainment-home-audio"},"badge":"Press Release","_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/78386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=78386"}],"version-history":[{"count":9,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/78386\/revisions"}],"predecessor-version":[{"id":78644,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/78386\/revisions\/78644"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=78386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=78386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=78386"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=78386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}