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\n\t\t\t\t\t\tSamsung TV Plus Unveils Exclusive New FAST Partnerships with the Jonas Brothers, Spotify, and Top Creators Mark Rober and Dhar Mann<\/p>\n","protected":false},"author":84,"featured_media":78811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29727,29718,29728],"tags":[30132,30023,22167,451,125],"blue-badge":[],"class_list":["post-78734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-home-entertainment","category-product","category-product-home-entertainment-tv-home-theaters","tag-fast","tag-samsung-smart-tv","tag-samsung-tv-plus","tag-smart-tv","tag-television-tv"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/05\/07105111\/SamsungAds_NF25_Michael296-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/05\/07105111\/SamsungAds_NF25_Michael296-432x286.jpg","primary_category":{"term_id":29728,"name":"TV & Home Theaters","slug":"product-home-entertainment-tv-home-theaters","term_group":0,"term_taxonomy_id":29728,"taxonomy":"category","description":"","parent":29727,"count":324,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-home-entertainment\/product-home-entertainment-tv-home-theaters\/","term_path":"product\/product-home-entertainment\/product-home-entertainment-tv-home-theaters"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/78734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=78734"}],"version-history":[{"count":17,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/78734\/revisions"}],"predecessor-version":[{"id":78855,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/78734\/revisions\/78855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/78811"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=78734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=78734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=78734"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=78734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
At the nexus of hardware, software, and advertising, Samsung Ads is transforming how brands connect with consumers across every screen. As the world\u2019s #1 Smart TV brand for 19 years running with an unmatched ecosystem that spans across mobile and the entire connected home, over one billion consumers trust Samsung to power the moments that matter most. From interactive experiences to custom content, Samsung Ads turns attention into action and connects brands with audiences in the most meaningful and measurable ways.<\/p>\n
\u201cIt\u2019s no longer enough for marketers to justify the status quo\u2014they need breakthrough performance, and that\u2019s exactly what Samsung Ads is built to deliver,\u201d said Michael Scott, Vice President & Head of Ad Sales & Operations at Samsung Ads. \u201cThis year, we\u2019re empowering our partners to go beyond the limits of traditional CTV with next-gen innovation, strategic partnerships, and tools that turn attention into action and media into measurable impact.\u201d<\/em><\/p>\n Announced today, Samsung Television Network (STN)<\/strong> is a broad-FAST channel that brings viewers a curated selection of Samsung TV Plus\u2019 most in-demand programming and A-list talent\u2014from the Legends of Late Night David Letterman and Conan O\u2019Brien to Emmy-winning series like Killing Eve\u2014along with live sports and must-see events. Samsung Television Network will also serve as the live exclusive home for the Jonas Brothers\u2019 upcoming tour. Advertisers can tap into the full power of Samsung\u2019s TV ecosystem, elevating their brands around the network\u2019s premier programming with touchpoints spanning the Samsung home screen, Samsung TV Plus UI, and interactive ads within commercial breaks.<\/p>\n \u201cAs the #1 streaming service on Samsung TVs, we\u2019re not just following viewer trends\u2014we\u2019re shaping them,\u201d said Salek Brodsky, SVP and Global Head of Samsung TV Plus. \u201cThrough deep insights and personalized curation, we\u2019re delivering the content audiences love in an unbeatable format. We\u2019re rewriting the rules of streaming and teaming up with A-list talent to bring exclusive entertainment to the biggest screen in the home. This strategy has fueled more than 30% viewership growth this year<\/strong>, and with our newly announced partnerships, we\u2019re positioning Samsung TV Plus for even greater momentum and market leadership in the year ahead.\u201d<\/p>\n Samsung TV Plus<\/a> is experiencing a banner year for growth, surpassing 88 million monthly active users, and now offers an industry-leading lineup of nearly 700 channels in addition to its extensive on-demand library. With 92% of first-time viewers continuing to watch beyond the three-month mark\u2014Samsung TV Plus<\/a> outperforms the competition when it comes to viewer value and stickiness.<\/p>\n Samsung TV Plus<\/a> is a go-to partner for the biggest talent in the business\u2014and to prove it, the \u2018Legend of Late Night\u2019 himself, David Letterman, joined Samsung on-stage during its NewFront presentation to discuss his award-winning, exclusive Samsung TV Plus channel, Letterman TV<\/a>.<\/em><\/p>\n Samsung TV Plus<\/a> announced it is expanding its live event lineup with the Living the Dream Tour, offering fans exclusive access to the Jonas Brothers\u2019 tour kicking off at MET LIFE Stadium on August 10th. Viewers can experience exhilarating performances, behind-the-scenes moments, and their favorite songs performed live\u2014all from the biggest screen in the home.<\/p>\n In another first, Samsung TV Plus<\/a> is partnering with the global leader in podcasts, Spotify, to deliver a dedicated channel from \u2018The Ringer,\u2019 which is home to some of the most popular podcasts and most recognizable talent in sports and pop culture, exclusively to Samsung TV Plus<\/a>. The channel will feature a curated lineup of video podcast episodes where fans can enjoy the best of their favorite shows such as Book of Basketball 2.0 with Bill Simmons, The Rewatchables, Higher Learning, and The Ringer-Verse, all in one place in a lean-back TV experience on the biggest screen in the house.<\/p>\n Building on this momentum, the service unveiled its commitment to bringing standout creators to audiences nationwide, announcing new partnerships with some of the country\u2019s top talent\u2014including former NASA engineer turned mega-creator Mark Rober, whose STEM programming inspires and excites tens of millions of viewers across all ages along with top content creator Dhar Mann whose uplifting and inspiring family-friendly dramas tackle universal human truths.<\/p>\n Bridging together Samsung\u2019s expertise across content, consumer engagement, and product innovation, the company introduced Samsung Ads Content Studio<\/strong>\u2014a new opportunity for brands to drive interactivity on Samsung TV Plus<\/a> like never before. Available to select partners starting today, Content Studio provides a streamlined, end-to-end solution that enables advertisers to craft engaging branded and dynamic content for amplification across the Samsung ecosystem.<\/p>\n Complementing the new offerings on Samsung TV Plus<\/a>, Samsung Ads unveiled an array of cutting-edge advertising solutions that evolve the TV from an entertainment vehicle into a comprehensive, outcomes-driven service. For advertisers leveraging Samsung Ads\u2019 unparalleled TV and mobile data ecosystem\u2014the largest in the world\u2014and innovative technology, driving full-funnel ROI has never been more seamless.<\/p>\n Samsung Ads is disrupting the shoppable TV game with next-generation interactive experiences through ShoppingBreaks<\/strong>, launching later this year. This sophisticated ad format will shorten the path to purchase, enabling consumers to buy directly from their TVs. ShoppingBreaks will serve creator-hosted, short-form content within Samsung TV Plus<\/a> ad breaks with a clear call to action.<\/p>\n ShoppingBreaks is one of many interactive solutions Samsung is investing in, including GameBreaks<\/strong>\u2014a portfolio of interactive mini-games like The Six <\/em>that turn traditional ad breaks into remarkable moments, and boost brand recall by 1.5x over standard video ads. In 2025, Samsung has plans to add eight new games to the GameBreaks franchise, providing brands with even more interactive opportunities to connect with consumers.<\/p>\n Samsung Ads is also putting the power of its unrivaled data to work to help businesses level up their media campaigns and solve their biggest challenges.<\/p>\n Samsung Ads\u2019 new suite of full-funnel solutions enables brand partners to solve their biggest challenge: reaching more consumers, more accurately across today\u2019s fragmented ecosystem.<\/p>\n At the forefront is Optimal Reach<\/strong>\u2014an industry-leading solution that identifies duplicated audiences and uncovers previously unexposed viewers across both linear and AVOD. With this market-leading solution, Samsung Ads enables advertisers to extend reach, reduce waste, and activate with greater precision.<\/p>\n Also available to marketers now is Creative Canvas<\/strong>, Samsung Ads\u2019 new turnkey solution for building action-driven, interactive ad experiences, which turns existing video assets into dynamic high-impact creative. With formats like QR-enabled ads and vertical video, Creative Canvas makes it easier than ever for brands to drive discovery, boost ROI, and connect with consumers on the biggest screen in the home.<\/p>\n Combined with a powerful portfolio of performance-focused ad solutions, brands can now measurably engage consumers at every step of their journey\u2014from reach to consideration to conversion. Through Samsung Ads\u2019 pioneering suite of performance solutions, designed to deliver measurable outcomes across TV, mobile, and web, Samsung Ads is setting a new standard for full-funnel effectiveness, from first impression to final conversion.<\/p>\n \u201cWe\u2019re not just redefining what advertising can do, we\u2019re reengineering the entire relationship between content, data, and commerce,\u201d said Travis Howe, Global Head of New Product Solutions, Samsung Ads. \u201cSamsung Ads is creating a world where media doesn\u2019t just reach audiences\u2014it moves them. From interactivity to full-funnel performance, we\u2019re turning the screen into a truly intelligent, action-driven service.\u201d<\/p>\n For more information on Samsung Ads and the services available on Samsung Smart TVs, please visit www.samsung.com\/us\/business\/samsungads\/<\/a><\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t![\"Samsung](\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/05\/05165224\/Samsung-TV-Plus-NWSRM-Module-2025.png\")
\n\t\t<\/a>\n\t<\/div>\nSamsung TV Plus Introduces Samsung Television Network<\/em>; Doubles Down on Top Content Creators and Exclusive Partnerships<\/strong><\/h3>\n
Premium Programming and Exclusive Experiences<\/strong><\/h5>\n
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<\/p>\nAdditional content arriving on Samsung TV Plus:<\/strong><\/h5>\n
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Maximizing Engagement on the #1 Streaming Service on Samsung TVs<\/strong><\/h5>\n
Samsung Ads Reinvents How Consumers Experience TV to Generate Results for Brands Across the Funnel \u2013 From Awareness to Consideration to Conversion<\/strong><\/h3>\n
![\"\"](\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/05\/07105326\/SamsungAds_NF25_Kevin306-scaled.jpg\")
<\/p>\nFrom Passive Viewing to Active Participation \u2013 Interactive Solutions That Drive Engagement<\/strong><\/h5>\n
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<\/p>\nSmarter Signals: Unlocking Performance Through Proprietary Data<\/strong><\/h5>\n
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<\/p>\nMeasurably Driving Consumers Through the Full Marketing Funnel<\/strong><\/h5>\n