{"id":79757,"date":"2025-07-08T08:00:50","date_gmt":"2025-07-08T12:00:50","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=79757"},"modified":"2025-07-09T13:29:19","modified_gmt":"2025-07-09T17:29:19","slug":"samsung-introduces-future-ready-mobile-security-for-personalized-ai-experiences","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-introduces-future-ready-mobile-security-for-personalized-ai-experiences\/","title":{"rendered":"Samsung Introduces Future-Ready Mobile Security for Personalized AI Experiences"},"content":{"rendered":"

Samsung Electronics Co., Ltd. today announced a new set of security and privacy updates rolling out with its upcoming Galaxy smartphones. As mobile experiences become increasingly intelligent and connected, Samsung is reinforcing the foundations that protect them \u2014 introducing new protections for on-device AI, expanding cross-device threat detection and enhancing network security with quantum-resistant encryption. These updates reflect Samsung\u2019s ongoing commitment to delivering mobile technology that is both powerful and trusted in a rapidly evolving digital world.<\/p>\n

Next-Generation Mobile Security for AI Personalization<\/strong><\/h5>\n

Samsung is introducing Knox Enhanced Encrypted Protection (KEEP)<\/strong> as its latest innovation in mobile security \u2014 a new architecture designed to safeguard the next generation of personalized, Galaxy AI-powered features. KEEP[1]<\/sup><\/a> creates encrypted, app-specific storage environments within the device\u2019s secure storage area, ensuring that each app can access only its own sensitive information and nothing more.<\/p>\n

Supporting Galaxy\u2019s Personal Data Engine (PDE)<\/strong><\/a>, KEEP helps secure a user\u2019s deeply personal insights \u2014 such as routines and preferences \u2014 that enable features like Now Brief and Smart Gallery search. These insights stay entirely on-device<\/a>, protected by KEEP and further secured by Knox Vault<\/strong><\/a> \u2014 Samsung\u2019s tamper-resistant hardware security environment. The result is a seamless foundation for Galaxy AI that delivers personalized intelligence while keeping data tightly contained and under the user\u2019s control.<\/p>\n

KEEP\u2019s system-level structure allows it to scale across Galaxy AI innovations. In addition to PDE, it now protects Now Brief, Smart Suggestions, and other applicable on-device features that rely on user-specific inputs \u2014 enabling more advanced AI experiences without compromising privacy. With KEEP, Samsung is redefining how mobile devices safeguard data in the background \u2014 elevating privacy from a setting to an embedded design principle.<\/p>\n

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Smarter, More Connected Threat Response with Knox Matrix<\/strong><\/h5>\n

As AI becomes more integrated across the ecosystem, Samsung is advancing protections that offer not just stronger security, but greater transparency and control for users \u2014 with Knox Matrix<\/strong><\/a> leading the way. Through One UI 8, Samsung is evolving Knox Matrix to deliver more proactive and user-friendly protection for connected Galaxy devices. When a device is flagged for serious risk \u2014 such as system manipulation or identity forgery \u2014 it is automatically signed out of the Samsung Account,[2]<\/sup><\/a> cutting off access to cloud-connected services to prevent threats from spreading.[3]<\/sup><\/a><\/p>\n

Users are notified across their connected Galaxy devices and guided to the Security status of their device settings<\/strong> menu,[4]<\/sup><\/a> where they can review the issue and take action. Even devices without the latest security status updates trigger a yellow-level warning, helping users respond before vulnerabilities increase.<\/p>\n

Together, these updates make Galaxy\u2019s ecosystem-level protection more dynamic, intuitive and visible \u2014 empowering users to maintain trust across all their devices with more clarity and confidence.<\/p>\n

Secure Wi-Fi Strengthened with Quantum-Resistant Encryption<\/strong><\/h5>\n

In continuation of its commitment to quantum-safe security, Samsung is bringing post-quantum cryptography to Secure Wi-Fi<\/strong><\/a>[5]<\/sup><\/strong><\/a> extending the trusted approach first introduced on the Galaxy S25 series through Post-Quantum Enhanced Data Protection (EDP)<\/a>. Secure Wi-Fi is now being upgraded with a new cryptographic framework[6]<\/sup><\/a> designed to strengthen network protection against emerging threats \u2014 particularly those anticipated in the era of quantum computing. This enhancement secures the key exchange process at the core of encrypted connections, helping ensure robust privacy even over public networks.<\/p>\n

Quantum computing, once fully realized, could undermine many of today\u2019s data protection methods. By integrating post-quantum cryptography, Secure Wi-Fi is built to be more resilient against future attacks that capture encrypted data with the intent to break it once quantum technology matures \u2014 a tactic known as \u201charvest now, decrypt later.\u201d This upgrade fortifies the secure tunnel between Galaxy devices and Samsung servers, reinforcing the integrity of data transmissions in high-risk environments like public Wi-Fi.<\/p>\n

In addition to this future-ready foundation, Secure Wi-Fi offers a suite of advanced privacy features:<\/p>\n