{"id":81013,"date":"2025-09-16T09:00:49","date_gmt":"2025-09-16T13:00:49","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=81013"},"modified":"2025-11-04T23:06:33","modified_gmt":"2025-11-05T04:06:33","slug":"samsung-refreshes-citi-fields-iconic-coca-cola-sign-with-an-led-update","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-refreshes-citi-fields-iconic-coca-cola-sign-with-an-led-update\/","title":{"rendered":"Samsung Refreshes Citi Field\u2019s Iconic Coca-Cola Sign with an LED Update"},"content":{"rendered":"<p>Samsung Electronics America continues its <a href=\"https:\/\/news.samsung.com\/us\/samsung-new-york-mets-hit-multi-year-grand-slam-citi-field\/\">multi-year partnership with the New York Mets<\/a> by installing a major update to one of Citi Field\u2019s most recognizable features: the stadium\u2019s Coca-Cola sign overlooking right field.<\/p>\n<p>The upgraded Coca-Cola sign features 22,117 vibrant pixels capable of reaching 3,000 nits of brightness. It joins more than 1,300 LCD <a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">displays<\/a> throughout the park, digital ribbon boards circling the seating bowl and the stadium\u2019s crown jewel \u2014 its dual-sided, LED-powered centerfield scoreboard that spans 24,300 square feet. Since partnering in 2021, Samsung and the Mets have transformed Citi Field into a showcase of next-generation fan experiences and display technology. From live game action, 4K instant replays and player stats on the main scoreboard, to real-time updates on ribbon boards and Direct View LED <a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">displays<\/a> in the concourses, the integrated network of displays creates a visually immersive ballpark environment and amplifies the energy on game day, making Citi Field the most technologically advanced ballpark in professional baseball.<\/p>\n<p>\u201cOur long-standing partnership with the Mets is built on using technology to enhance every aspect of the game-day experience,\u201d said <a href=\"https:\/\/news.samsung.com\/us\/tag\/david-phelps\/\" target=\"_blank\" rel=\"noopener\">David Phelps<\/a>, Head of the Display Division, Samsung Electronics America. \u201cThe elevated Coca-Cola sign combines advanced LED performance with precision design, ensuring it stands out as an iconic landmark and complements the state-of-the-art <a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">digital displays<\/a> throughout Citi Field. As fans \u2018Share a Coke\u2019 in the stands, they can also share brighter, more memorable moments at the ballpark.\u201d<\/p>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/business\/displays\/\" title=\"B2B Display (general)\" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/05\/01120038\/B2B-Display-General.png\" alt=\"B2B Display (general)\">\n\t\t<\/a>\n\t<\/div>\n<p>Samsung repainted the structure and outline of the sign and worked with Coca-Cola to match its exact shade of iconic red. The IP66-rated display is dust-tight, protected against heavy rain and built to remain clearly visible in virtually any weather or lighting conditions. The latest updates also allow for easier servicing, keeping the sign game-day ready. Live event and video production leader Ross Video is producing new digital content for the Coca-Cola sign, which the Mets can manage directly from its Samsung-powered 4K control room.<\/p>\n<p>\u201cTogether with Samsung, we have continued to transform and enhance the fan experience at Citi Field by delivering cutting-edge technology throughout the ballpark,\u201d said Oscar Fernandez, Senior Vice President of Technology, New York Mets. \u201cIntegrating advanced LED-powered technology into the iconic Coca-Cola sign is just the next step to remain on the cutting edge of in-stadium advancements and will create yet another vibrant fixture in our ballpark.\u201d<\/p>\n<p>The LED <a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\">signage<\/a> sits above Coca-Cola Corner, a 9,000-square-foot fan area atop the right-field seating deck. The space features full concessions, bar setups, interactive games and panoramic views of the field and scoreboard. Its elevated position and vivid Coca-Cola logo make it a signature element of the ballpark, visible to fans inside Citi Field and to those watching at home.<\/p>\n<p>To learn more about the Citi Field fan experience powered by Samsung display technology, read the case study here. <a href=\"https:\/\/insights.samsung.com\/2024\/10\/17\/the-ny-mets-and-samsung-reinvent-the-fan-experience-at-Citi-Field\/\">insights.samsung.com\/2024\/10\/17\/the-ny-mets-and-samsung-reinvent-the-fan-experience-at-Citi-Field\/<\/a><\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/news.samsung.com\/us\/samsung-s95f-oled-tv-certified-vde-real-black-display-stunning-cinematic-picture-quality\/\" class=\"recommended-news\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/11093540\/1757236405481-268x178.jpg\" alt=\"Samsung S95F OLED TV Certified as a VDE \u2018Real Black\u2019 Display for Stunning, Cinematic Picture Quality\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<p class=\"post-category\">TV &amp; Home Theaters<\/p>\n\t\t\t\t\t\t\t\t<h4>Samsung S95F OLED TV Certified as a VDE \u2018Real Black\u2019 Display for Stunning, Cinematic Picture Quality<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n","protected":false},"excerpt":{"rendered":"<p>Samsung and the New York Mets help fans \u2018Enjoy the Moment\u2019 by upgrading the outfield Coca-Cola sign with bright, LED-powered technology <\/p>\n","protected":false},"author":91,"featured_media":81776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29730,29718],"tags":[29830,30171,29696,223,29834,28099],"blue-badge":[],"class_list":["post-81013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-enterprise-display","category-product","tag-citi-field","tag-david-phelps","tag-digital-display","tag-display","tag-new-york-mets","tag-outdoor-led-display"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/04230623\/CocaCola-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/04230623\/CocaCola-432x286.jpg","primary_category":{"term_id":29730,"name":"Display","slug":"product-enterprise-display","term_group":0,"term_taxonomy_id":29730,"taxonomy":"category","description":"","parent":29729,"count":247,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-enterprise\/product-enterprise-display\/","term_path":"product\/product-enterprise\/product-enterprise-display"},"badge":"Press Release","_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/81013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=81013"}],"version-history":[{"count":10,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/81013\/revisions"}],"predecessor-version":[{"id":81037,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/81013\/revisions\/81037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/81776"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=81013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=81013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=81013"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=81013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}