{"id":81107,"date":"2025-09-24T09:00:52","date_gmt":"2025-09-24T13:00:52","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=81107"},"modified":"2025-11-04T23:10:01","modified_gmt":"2025-11-05T04:10:01","slug":"where-innovation-meets-industry-how-samsungs-display-showroom-in-california-helps-rethink-whats-possible","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/where-innovation-meets-industry-how-samsung-display-showroom-california-helps-rethink-whats-possible\/","title":{"rendered":"Where Innovation Meets Industry: How Samsung\u2019s Display Showroom in California Helps Rethink What\u2019s Possible"},"content":{"rendered":"

Orchestrating displays for a business is no small feat. Displays are important as they play a key role in setting the tone and coordinating interaction in a physical space. However, each business have unique needs and it can get mind-boggling to find optimal solutions from the vast array of options available. Samsung\u2019s professional display showrooms across the globe help business owners and managers tackle this task by providing access to its broad portfolio of cutting-edge display solutions as well as expertise in designing experiences around them.<\/p>\n

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\u25b2The Samsung Connected Experience Center in Irvine, California<\/p><\/div>\n

The Samsung Connected Experience Center (CEC) in Irvine<\/a>, California is a 7,500-square-foot platform for discovery and business transformation. Here, clients and Samsung experts work side by side to turn vision into strategy and strategy into deployment. At the heart of the CEC\u2019s mission is a focus on understanding each client\u2019s needs and delivering solutions that maximize business impact. Organizations from hospitality, entertainment, retail, education, government, and other sectors partner with Samsung to develop future-ready strategies and unlock new opportunities.<\/p>\n

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\u25b2 The LED demo zone at CEC Irvine<\/p><\/div>\n

Discovering Display: Where Technology Becomes Tangible<\/strong><\/h5>\n

For Lupe Verdin, B2B Visual Display CAD (Consultant, Architect, Designer) Liaison, the CEC is a place where technology finally becomes tangible. \u201cYou can\u2019t always explain with words what must be experienced with eyes,\u201d she notes. \u201cFrom the moment clients arrive, they\u2019re welcomed and guided through a full, hands-on journey of what our technology can offer. At this point, the unmatchable picture quality and service becomes clear\u2014it\u2019s something that\u2019s hard to match elsewhere.\u201d<\/p>\n

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\u25b2 Lupe Verdin in a CEC Irvine showroom<\/p><\/div>\n

A recent example shows how powerful this experience can be. What began as a visit to compare a 98-inch display quickly evolved into a broader vision: \u201cThe client ended up expanding their project to seven LED walls for conference rooms, a showroom, and a security operations center. Seeing their own images and videos on our displays\u2014especially the 0.9mm COB(Chip On Board) LED\u2014the clients identified new opportunities. Seeing the technology in person helps realize how advanced displays can transform spaces and user experiences.\u201d<\/p>\n

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\u25b2 Multiple LED Formats with Varying Pixel Pitches on Display at CEC Irvine<\/p><\/div>\n

A key differentiator for the CEC is the ability to showcase the full breadth of Samsung\u2019s portfolio in one place. Clients can compare indoor<\/a>, outdoor<\/a>, and specialty LED solutions<\/a> side by side\u2014offering a realistic preview of how their own content comes to life on Samsung\u2019s displays<\/a>. \u201cOther showrooms don\u2019t offer the same breadth of technology.\u201d<\/p>\n

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Optimizing Business Value: Where Challenges Meet Solutions<\/strong><\/h5>\n
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\u25b2 Noor Armar in hospitality demo zone at CEC Irvine<\/p><\/div>\n

Noor Armar, Solution Enablement Manager at Samsung\u2019s North America Display Office (NADO), describes the CEC as a place where business challenges are addressed in real time. The CEC provides a low-risk, immersive environment to test ideas, explore trends, and co-design solutions aligned with strategic goals.<\/p>\n

\u201cIrvine CEC is a great place to provide live demonstrations on how our display solutions can be tailored to a client\u2019s needs and add real value to their business,” Armar says. “Seeing the belief in our customers\u2019 eyes after they experience our products hands-on is probably my favorite part.\u201d<\/p>\n

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\u25b2 Hospitality zone at CEC Irvine features a SmartThings Pro demo<\/p><\/div>\n

For example, the SmartThings Pro<\/a> showcase helps clients in hospitality, retail, and cruise lines explore new guest journeys and operational models.\u00a0 Based on data aggregation and AI-driven automation, SmartThings Pro<\/a> enables seamless, personalized guest experiences such as automatic check-in, adaptive lighting, climate control, and personalized streaming \u2014 all managed through a single, integrated platform.<\/p>\n

\u201cEfficiency and guest satisfaction don\u2019t have to be trade-offs. Our role is to help clients understand the value of integrated platforms, even when the underlying technology is invisible to guests,\u201d said Armar.<\/p>\n

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\u25b2 The CEC in Irvine features a new 5-meter Onyx Cinema LED screen, unveiled July 2025(left) as well as an The Wall for Virtual Production.<\/p><\/div>\n

The CEC also serves as a resource for creative, marketing, and technical teams. At the CEC, clients can experience first-hand the power of the latest Onyx Cinema LED or test virtual production workflows with the Vu One Mini to explore new storytelling possibilities – all with their own content. These hands-on experiences allow creative and technical buyers to evaluate technology before making final decisions.<\/p>\n

For instance, the Vu One Mini<\/a>, developed in collaboration with Vu Technologies, combines Samsung\u2019s premium LED displays with Vu\u2019s real-time content platform. This plug-and-play system is designed for ease of use and mobility\u2014making professional-grade virtual production scalable and practical.<\/p>\n

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\u25b2 Chris Simpson at CEC Irvine<\/p><\/div>\n

\u201cMost organizations don\u2019t have access to Hollywood sound stages,\u201d explains Chris Simpson, Senior Business Development Manager for Virtual Production & Cinema at Samsung Electronics America. \u201cBut with the right software and a portable LED solution, we can bring that same creative power into various settings\u2014corporate, academic, government, sports, to name a few.\u201d<\/p>\n

More Than a Showcase: <\/strong>Where Meetings Become Milestones<\/strong><\/h5>\n

These collaborative, hands-on experiences aren\u2019t just theoretical\u2014they translate into real-world impact for clients of all sizes.<\/p>\n

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\u25b2 The Wall at Hyundai America Technical Center in Michigan<\/p><\/div>\n

At Hyundai America Technical Center in Michigan<\/a>, Hyundai partnered with Samsung to transform their lobby and workspace. The result: a stunning installation of The Wall<\/a>, Samsung\u2019s modular MicroLED display, as the visual centerpiece of their North American headquarters. Seeing and configuring The Wall<\/a> in person at the CEC helped Hyundai align design vision with technical requirements, streamlining decision-making and reducing execution risk.<\/p>\n

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\u25b2 \u2018The Wall for Luxury Living\u2019 installed at a Trubey\u2019s Regency Theatre, the private home cinema of Phil Trubey<\/p><\/div>\n

The CEC also supports individual clients. Phil Trubey<\/a>, an entrepreneur and a homeowner looking to build a luxury private cinema, began his journey with a visit to the Irvine CEC. Experiencing The Wall firsthand gave him the confidence to invest in a premium solution tailored to his space and lifestyle. \u201cThe Wall is so bright we usually don’t even use the full intensity of the screen,\u201d said Trubey.<\/p>\n

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\u25b2 CEC Irvine staff focus on understanding each client\u2019s needs and delivering solutions that maximize business impact<\/p><\/div>\n

These examples show how the CEC empowers both enterprises and individuals to experience, evaluate, and realize the full potential of Samsung\u2019s display innovations<\/a>. The value of the CEC lies in its people and its process. By fostering a culture of partnership and innovation, Samsung helps clients envision what\u2019s possible, test what\u2019s next, and deploy solutions that drive real-world results.<\/p>\n

Samsung\u2019s professional display showrooms are more than demonstration spaces\u2014they are strategic platforms for turning business ambition into impact. Through collaboration, customization, and strategic consultation, the CEC has become a launchpad for new ideas and lasting partnerships. As Samsung expands its global network of display showrooms, each location adapts to regional needs\u2014ensuring every client, in every market, can unlock new value from their technology investments.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Orchestrating displays for a business is no small feat. Displays are important as they play a key role in setting the tone and coordinating interaction in a physical space. However, each business have unique needs and it can get mind-boggling to find optimal solutions from the vast array of options available. Samsung\u2019s professional display showrooms […]<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29730,29729,29718],"tags":[12200,223,340,17460,30422,9931,30170],"blue-badge":[],"class_list":["post-81107","post","type-post","status-publish","format-standard","hentry","category-product-enterprise-display","category-product-enterprise","category-product","tag-cinema-display","tag-display","tag-led","tag-samsung-onyx","tag-smartthings-pro","tag-the-wall","tag-the-wall-for-virtual-production"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/04230955\/Samsung-TVs-and-Displays-Connected-Experience-Center-Irvine-Where-Innovation-Meets-Industry-B2B-Showroom_main3-1-1-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/09\/04230955\/Samsung-TVs-and-Displays-Connected-Experience-Center-Irvine-Where-Innovation-Meets-Industry-B2B-Showroom_main3-1-1-432x286.jpg","primary_category":{"term_id":29730,"name":"Display","slug":"product-enterprise-display","term_group":0,"term_taxonomy_id":29730,"taxonomy":"category","description":"","parent":29729,"count":249,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-enterprise\/product-enterprise-display\/","term_path":"product\/product-enterprise\/product-enterprise-display"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/81107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=81107"}],"version-history":[{"count":12,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/81107\/revisions"}],"predecessor-version":[{"id":81785,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/81107\/revisions\/81785"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=81107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=81107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=81107"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=81107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}