{"id":81597,"date":"2025-10-30T11:00:48","date_gmt":"2025-10-30T15:00:48","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=81597"},"modified":"2025-11-04T22:41:06","modified_gmt":"2025-11-05T03:41:06","slug":"immersion-perfected-by-light-how-the-latest-samsung-onyx-is-redefining-the-cinema-experience-in-korea","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/immersion-perfected-light-how-latest-samsung-onyx-redefining-cinema-experience-korea\/","title":{"rendered":"Immersion Perfected by Light \u2014 How the Latest Samsung Onyx Is Redefining the Cinema Experience in Korea"},"content":{"rendered":"<p>As the film began, a quiet gasp of awe rippled through the audience. When the screen illuminated the dark theater, every frame came to life with an unprecedented level of clarity. The characters\u2019 subtle expressions were vividly defined, while even the dimmest scenes unveiled striking contrasts and layers of intricate details.<\/p>\n<p>Samsung Onyx is the world\u2019s first cinema LED display, introduced by Samsung Electronics in <a href=\"https:\/\/news.samsung.com\/global\/samsung-electronics-premieres-the-theater-of-the-future-with-new-cinema-screen-technology\" target=\"_blank\" rel=\"noopener\">2017<\/a>. The first theater equipped with Samsung Onyx opened that same year at Lotte Cinema <a href=\"https:\/\/news.samsung.com\/global\/samsung-debuts-worlds-first-cinema-led-display\" target=\"_blank\" rel=\"noopener\">World Tower<\/a> in Seoul, Korea, followed by five additional Lotte Cinema locations<a href=\"#_ftn1\" name=\"_ftnref1\"><sup>1<\/sup><\/a><a href=\"https:\/\/news.samsung.com\/global\/immersion-perfected-by-light-how-the-latest-samsung-onyx-is-redefining-the-cinema-experience-in-korea#0392d288-d0d4-4192-b416-888cdb6c04b3\"><sup>1<\/sup><\/a> around the country.<\/p>\n<p>Now, in October 2025, the <a href=\"https:\/\/news.samsung.com\/global\/samsung-unveils-new-onyx-at-cinemacon-2025-setting-new-standards-for-led-cinema-innovation\" target=\"_blank\" rel=\"noopener\">latest evolution of Samsung Onyx<\/a> \u2014 the company\u2019s first major update to the technology in eight years \u2014 makes its Korean debut at Lotte Cinema Sillim\u2019s Gwang-eum LED theater, the cinema brand\u2019s seventh LED venue.<\/p>\n<p>So why is Lotte Cinema expanding its lineup of cinema LED theaters and moving away from traditional projectors? Samsung Newsroom visited the new Gwang-eum LED theater to experience the difference firsthand and hear what moviegoers and theater representatives had to say.<\/p>\n<h6><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/img.global.news.samsung.com\/global\/wp-content\/uploads\/2025\/10\/24164805\/Samsung-TVs-and-Displays-Lotte-Cinema-Sillims-Gwang-eum-LED_main1.jpg\" \/><\/a>\u25b2 Lotte Cinema Sillim\u2019s Gwang-eum LED theater, where Samsung\u2019s latest Onyx technology made its Korean debut<\/h6>\n<h5><strong>A Rich Interplay Between Contrast and Color<\/strong><\/h5>\n<p><iframe loading=\"lazy\" title=\"\ub86f\ub370\uc2dc\ub124\ub9c8 \uc2e0\ub9bc &#039;\uad11\uc74c LED&#039;\uc5d0 \uc124\uce58\ub41c \uc0bc\uc131 \uc624\ub2c9\uc2a4\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FcaWL_o1yNs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h6>\u25b2 At Lotte Cinema Sillim\u2019s Gwang-eum LED theater, a Samsung Onyx trailer plays before each movie begins.<\/h6>\n<p>The difference was clear the moment the screen lit up. As fine beams of light gradually filled the pitch-black display, Samsung Onyx delivered breathtaking contrast and deep blacks, while the interplay of light and color revealed an exceptional range of hues that almost felt tangible.<\/p>\n<h6><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"><\/div><\/div><div class=\"mosaic\"><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/29141056\/Samsung-TVs-and-Displays-Lotte-Cinema-Sillims-Gwang-eum-LED_main2-1-690x460.jpg\" alt=\"\"><\/div><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/29141101\/Samsung-TVs-and-Displays-Lotte-Cinema-Sillims-Gwang-eum-LED_main2-2-690x460.jpg\" alt=\"\"><\/div><\/div><div class=\"article-content\"><div class=\"article-body\"><\/a><\/h6>\n<h6>\u25b2 The Samsung Onyx display delivers 4K resolution with 100% DCI-P3 color coverage, reproducing every hue and texture just as film creators intended \u2014 without distortion.<\/h6>\n<p>Unlike conventional projector systems, Samsung Onyx generates its own light through LEDs, producing perfectly defined blacks and whites along with an exceptionally rich color palette. Its outstanding contrast ratio and deep blacks ensure uniform brightness across the entire screen without light bleed, allowing even the darkest scenes to maintain their texture and depth.<\/p>\n<h6><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/img.global.news.samsung.com\/global\/wp-content\/uploads\/2025\/10\/24164808\/Samsung-TVs-and-Displays-Lotte-Cinema-Sillims-Gwang-eum-LED_main3.jpg\" \/><\/a>\u25b2 The Samsung Onyx screen delivers brilliant HDR visuals with peak brightness levels of 300 nits (87.6fL), true black levels and precise color accuracy.<\/h6>\n<p>\u201cEven during the brightest and darkest scenes, my eyes didn\u2019t feel strained,\u201d shared moviegoer Jeonghyeon Yoon after watching a popular animated film at the theater. \u201cThe frames flowed so smoothly that it made watching the movie even more enjoyable.\u201d<\/p>\n<p>The vivid color and contrast of the Samsung Onyx screen appeal not only to audiences but also to animation filmmakers. \u201cOn the Onyx, these little details were perfectly visible \u2014details which give a lot to the atmosphere, to the peaceful tone of the scene,\u201d said <a href=\"https:\/\/news.samsung.com\/global\/interview-samsung-onyx-meets-golden-globes-winner-matiss-kaza-producer-of-flow\">Mat\u012bss Ka\u017ea<\/a>, producer of the dialogue-free animated film \u201cFlow\u201d \u2014 which won a Golden Globe\u00ae Award for Best Motion Picture \u2014 Animated and an Academy Award\u00ae for Best Animated Feature. \u201cCinema is all about detailing in the visual storytelling, and this comes through on Onyx very well.\u201d<\/p>\n<p>In addition, <a href=\"https:\/\/news.samsung.com\/global\/samsung-launches-onyx-cinema-led-screen-for-european-market-at-cineeurope-2025\">Pixar Animation Studios<\/a> has collaborated with Samsung to master its animated films such as \u201cElemental,\u201d \u201cInside Out 2\u201d and \u201cElio,\u201d making them available in 4K theatrical HDR format compatible with Samsung Onyx.<\/p>\n<h6><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/img.global.news.samsung.com\/global\/wp-content\/uploads\/2025\/10\/24164809\/Samsung-TVs-and-Displays-Lotte-Cinema-Sillims-Gwang-eum-LED_main4.jpg\" \/><\/a>\u25b2 (From left) Jinha Jeong and Yongseop Yoon of Lotte Cultureworks note that Samsung\u2019s ongoing technological innovation and reliable product quality have enabled the delivery of a consistently premium cinema experience.<\/h6>\n<p>\u201cSamsung Onyx enables sophisticated color expression and reproduces true blacks, earning highly positive feedback from audiences,\u201d said Jinha Jeong, Senior Manager at Operations Innovation Team, Lotte Cultureworks. \u201cMany animation fans now say that certain movies must be watched in Onyx LED theaters. With such strong audience satisfaction, LED theaters have now established themselves as one of Lotte Cinema\u2019s signature screening formats.\u201d<\/p>\n<h5><strong>Mega-Sized Screens That Transform the Atmosphere<\/strong><\/h5>\n<p>The evolution of Samsung Onyx goes beyond picture quality. The 2025 model (ICD) is reshaping not just the visuals but the very environment of the moviegoing experience.<\/p>\n<p>A new screen nearly 11 meters wide has been installed at Lotte Cinema Sillim\u2019s Gwang-eum LED theater \u2014 the largest size possible within the theater\u2019s dimensions. This was made possible by Samsung Onyx\u2019s flexible scaling options, which allow for custom sizing beyond the standard widths of 5 meters (1.25 mm pixel pitch), 10 meters (2.5 mm) and 14 meters (3.3 mm).<a href=\"#_ftn2\" name=\"_ftnref2\"><sup>2<\/sup><\/a> In Lotte Cinema Sillim\u2019s case, additional cabinets were added to the sides and bottom of the standard 10-meter model, enlarging the display by more than 30%.<\/p>\n<p>\u201cDue to the structural limitations of the Sillim branch, we were previously able to install only a 10.24-by-5.4-meter LED screen,\u201d Jeong explained. \u201cHowever, with Onyx\u2019s scalability, we expanded it to 11.52 by 6.3 meters,<a href=\"#_ftn3\" name=\"_ftnref3\"><sup>3<\/sup><\/a> creating a captivating sense of immersion that fills the viewer\u2019s entire field of vision.\u201d<\/p>\n<h6><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/img.global.news.samsung.com\/global\/wp-content\/uploads\/2025\/10\/24164810\/Samsung-TVs-and-Displays-Lotte-Cinema-Sillims-Gwang-eum-LED_main5.jpg\" \/><\/a>\u25b2 Yongseop Yoon and Jinha Jeong explain that thanks to Onyx\u2019s scalability, they were able to install the largest possible screen for the Gwang-eum LED theater\u2019s space.<\/h6>\n<p>In Samsung Onyx-equipped theaters, every seat offers a crystal-clear view without edge distortion or resolution loss, ensuring an optimal viewing experience from any angle. Unlike traditional projector-based theaters, Samsung Onyx delivers uniform brightness and color accuracy across the entire screen for every single viewer.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"><\/div><\/div><div class=\"mosaic\"><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/29142640\/Samsung-TVs-and-Displays-Lotte-Cinema-Sillims-Gwang-eum-LED_main6-1-690x460.jpg\" alt=\"\"><\/div><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/29142645\/Samsung-TVs-and-Displays-Lotte-Cinema-Sillims-Gwang-eum-LED_main6-3-690x460.jpg\" alt=\"\"><\/div><\/div><div class=\"article-content\"><div class=\"article-body\"><\/a><\/p>\n<h6>\u25b2 The Onyx screen\u2019s ability to reproduce the colors and textures exactly as creators intended allows viewers to enjoy vivid, distortion-free images without loss of resolution \u2014 no matter where they sit in the theater.<\/h6>\n<p>\u201cDynamic scenes such as explosions and battles appeared incredibly sharp, and the vibrant colors made the viewing experience even more immersive,\u201d shared Eunjeong Lim, another moviegoer, after watching a film at the Gwang-eum LED theater.<\/p>\n<p>\u201cEven the outlines of the subtitles were crystal clear, and compared to other screens, the colors felt noticeably richer and more vivid,\u201d added fellow viewer Byeongrok Kang.<\/p>\n<h6><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/img.global.news.samsung.com\/global\/wp-content\/uploads\/2025\/10\/24164826\/Samsung-TVs-and-Displays-Lotte-Cinema-Sillims-Gwang-eum-LED_dl7.jpg\" \/><\/a>\u25b2 Both on-screen text and subtitles appear exceptionally sharp and clear on Onyx screens.<\/h6>\n<p>In addition, Samsung Onyx delivers peak brightness levels of up to 300 nits \u2014 about six times brighter than conventional projector systems \u2014 offering crisp, lifelike visuals even in well-lit environments. This enables theaters to use the space not only for movie screenings but also for a wide range of events such as live concert broadcasts, sports match screenings and dining cinema experiences.<\/p>\n<p>\u201cWhen watching concert footage, the LED screen vividly captures even the darkest corners of the stage,\u201d Jeong explained. \u201cIn the Gwang-eum LED theater, where the Onyx screen is paired with powerful sound, audiences can immerse themselves to an astonishing degree.\u201d<\/p>\n<p>\u201cWe\u2019re expanding differentiated services like Onyx LED theaters to deliver a more vivid and immersive viewing environment that can only be experienced in cinemas,\u201d said Yongseop Yoon, Head of Projection System Network Operation Center (NOC) at Lotte Cultureworks. \u201cBeyond technological advancement, our goal with the Samsung Onyx screen is to convey the emotional essence of film in its purest form.\u201d<\/p>\n<p>\u201cPersonally, I highly recommend watching a visually stunning sci-fi movie at the Gwang-eum LED theater in Sillim,\u201d he added.<\/p>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/business\/displays\/\" title=\"B2B Display (general)\" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/05\/01120038\/B2B-Display-General.png\" alt=\"B2B Display (general)\">\n\t\t<\/a>\n\t<\/div>\n<h5><strong>Entering the Next Generation of the Cinema Experience<\/strong><\/h5>\n<p>Samsung Onyx is more than just an LED screen \u2014 it\u2019s a space where viewers can experience the<\/p>\n<p>future of cinema right before their eyes. Those who have experienced the cutting-edge technology often comment that they can\u2019t wait to experience it again.<\/p>\n<p>\u201cThe speed and intensity of the action scenes felt very real, and the vivid colors made me feel as if I were part of the movie,\u201d Lim shared. \u201cWith this level of picture and sound quality, I definitely want to watch my next film at an Onyx theater.\u201d<\/p>\n<p>\u201cFor films by directors like Makoto Shinkai, where color and visual style are essential, watching them here would feel completely different,\u201d added Jeonghyeon Yoon.<\/p>\n<p>In an era when the boundaries between streaming and theatrical releases are becoming increasingly blurred, Samsung Onyx reminds viewers of the irreplaceable emotion that only theaters can provide. The growing popularity of special <a href=\"https:\/\/variety.com\/2025\/film\/news\/kpop-demon-hunters-movie-theaters-halloween-screenings-1236553788\/\">sing-along screenings<\/a> and <a href=\"https:\/\/www.thewrap.com\/crunchyroll-demon-slayer-anime-mitchel-berger-interview\/#:~:text=Streaming%20and%20the%20theatrical%20experience%20are%20not%20cannibalistic\">theatrical releases of animation series<\/a> proves that the in-theater experience remains truly unique.<\/p>\n<p>Audiences today seek theaters that offer ultimate immersion and an experience that rekindles the magic of cinema. That\u2019s why the phrase \u201ca movie that has to be watched in a theater\u201d still holds true. Amid this shift, Samsung Onyx is redefining the value of theaters through technological innovation and by opening new possibilities for cinematic experiences. The future of cinema that Samsung Onyx envisions is already unfolding \u2014 right before our eyes.<\/p>\n<h6><a href=\"https:\/\/www.samsung.com\/us\/business\/displays\/?r=true&amp;referrer=usnewsroom\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/img.global.news.samsung.com\/global\/wp-content\/uploads\/2025\/10\/24164804\/Samsung-TVs-and-Displays-Lotte-Cinema-Sillims-Gwang-eum-LED_main8.jpg\" \/><\/a>\u25b2 With its exceptional image quality and superior space efficiency, Samsung Onyx is shaping the future of cinema.<\/h6>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/news.samsung.com\/us\/samsung-altitude-trampoline-park-franchisees-unveil-tech-forward-guest-experiences\/?r=true&#038;referrer=usnewsroom\" target=\"_blank\" class=\"recommended-news\" aria-label=\"Samsung and Altitude Trampoline Park Franchisees Unveil Tech-Forward Guest Experiences \u2013 Read more\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/10\/29145518\/Recommended-Articles-268x178-20.png\" alt=\"Read more: Samsung and Altitude Trampoline Park Franchisees Unveil Tech-Forward Guest Experiences\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<h4>Samsung and Altitude Trampoline Park Franchisees Unveil Tech-Forward Guest Experiences<\/h4>\n\t\t\t\t\t\t\t\t<p>Read more<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n<h6><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Charlotte Private at Lotte World Tower, Konkuk University Entrance, Suwon, Cheonan Buldang and Busan Centum City in addition to the inaugral World Tower screen<\/h6>\n<h6><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> 5, 10 and 14 meters correspond to 16, 33 and 46 feet, respectively\u00a0<a href=\"https:\/\/news.samsung.com\/global\/immersion-perfected-by-light-how-the-latest-samsung-onyx-is-redefining-the-cinema-experience-in-korea#e052f8e3-ba08-4f43-b17c-1b2fac20d529-link\">\u21a9\ufe0e<\/a><\/h6>\n<h6><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> Roughly 38 by 20 feet<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>As the film began, a quiet gasp of awe rippled through the audience. When the screen illuminated the dark theater, every frame came to life with an unprecedented level of clarity. The characters\u2019 subtle expressions were vividly defined, while even the dimmest scenes unveiled striking contrasts and layers of intricate details. Samsung Onyx is the [&hellip;]<\/p>\n","protected":false},"author":91,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29730,29718],"tags":[12200,29696,223,340,17459],"blue-badge":[],"class_list":["post-81597","post","type-post","status-publish","format-standard","hentry","category-product-enterprise-display","category-product","tag-cinema-display","tag-digital-display","tag-display","tag-led","tag-led-theater-display"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/10\/04224057\/Article-Card-24-200x200.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/10\/04224057\/Article-Card-24.png","primary_category":{"term_id":29730,"name":"Display","slug":"product-enterprise-display","term_group":0,"term_taxonomy_id":29730,"taxonomy":"category","description":"","parent":29729,"count":247,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-enterprise\/product-enterprise-display\/","term_path":"product\/product-enterprise\/product-enterprise-display"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/81597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=81597"}],"version-history":[{"count":7,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/81597\/revisions"}],"predecessor-version":[{"id":81763,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/81597\/revisions\/81763"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=81597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=81597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=81597"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=81597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}