{"id":82199,"date":"2025-11-20T18:00:36","date_gmt":"2025-11-20T23:00:36","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=82199"},"modified":"2025-11-20T18:04:20","modified_gmt":"2025-11-20T23:04:20","slug":"samsung-onyx-brings-new-light-to-cinematic-storytelling-at-the-2025-asian-world-film-festival","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-onyx-brings-new-light-cinematic-storytelling-2025-asian-world-film-festival\/","title":{"rendered":"Samsung Onyx Brings New Light to Cinematic Storytelling at the 2025 Asian World Film Festival"},"content":{"rendered":"<p>The 2025 Asian World Film Festival (AWFF) returned to Culver City with a constellation of films from across Asia \u2014 stories shaped by tradition, creativity and imagination. As the festival\u2019s premier partner, Samsung Electronics brought its <a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\">Onyx Cinema LED<\/a> technology to the center of this celebration, offering audiences a viewing experience that honored the craft behind each film.<\/p>\n<p>Now in its 11th year, AWFF continues its mission of elevating Asian filmmakers onto the global stage. This year, Samsung\u2019s participation added something quietly meaningful: not a new layer of technology, but a new level of care in how each story meets its audience.<\/p>\n<p><iframe loading=\"lazy\" title=\"Final Samsung Onyx at AWFF 1118\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/NXB6Hp9SIjA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h5><strong>Filmmakers See Their Stories in a New Light<\/strong><\/h5>\n<p>For many directors premiering work at AWFF, seeing their films on an <a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\">Onyx Cinema<\/a> LED screen was more than a technical upgrade, it was a moment of recognition. With traditional projection, even subtle variations in brightness, shadow or color can shift the experience away from how a film should have felt. But inside the <a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\">Onyx<\/a> auditoriums, filmmakers found the version of their film that most closely resembled what they created in the grading suite.<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\"><\/div><\/div><div class=\"mosaic\"><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155348\/2-690x460.jpeg\" alt=\"Al Chang, director of \u201cCindy,\u201d talks about the story behind his film at the Asian World Film Festival backdrop.\"><div class=\"caption\">Al Chang, director of \u201cCindy,\u201d talks about the story behind his film at the Asian World Film Festival backdrop.<\/div><\/div><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155323\/1-1-690x460.jpeg\" alt=\"Al Chang\u2019s short film Cindy is presented on the Samsung Onyx Cinema LED screen at AWFF.\"><div class=\"caption\">Al Chang\u2019s short film Cindy is presented on the Samsung Onyx Cinema LED screen at AWFF.<\/div><\/div><\/div><div class=\"article-content\"><div class=\"article-body\"><\/a><\/p>\n<p>For Al Chang, director of the short film \u201cCindy,\u201d the difference was immediate. After screening films in a wide range of theaters, he was struck by the consistency and clarity: \u201cI\u2019ve had short films screen in a lot of theaters, and there\u2019s always some variation \u2014 washed-out blacks or colors that don\u2019t translate the way we graded them. Here, it was like watching it on my own TV.\u201d<\/p>\n<p>Executive producer Kira T. Bixby, whose film \u201cRooftop\u201d tells a Korean American story rooted in Los Angeles, emphasized how much the image supported the story\u2019s emotion. \u201cEverything really popped for us \u2014 the colors, the compositions, the details we worked so hard to craft,\u201d she said. \u201cFilm is such a visual language, so]how you\u2019re able to see it really matters.\u201d<\/p>\n<p style=\"text-align: center;\"><strong><em>&#8220;Seeing movies presented with this level of precision gives filmmakers confidence that their work is being treated with respect.\u201d<\/em><\/strong><\/p>\n<p style=\"text-align: center;\"><strong>&#8211; Asel Sherniyazova, Co-Founder and Managing Director, AWFF<\/strong><\/p>\n<p>The experience resonated with filmmakers from the Korean Parallel Smartphone Film Festival (KPSFF) as well \u2014 a program that empowers creators and performers, including those with disabilities, to make films using smartphones. Seeing their work on a large <a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\">LED cinema screen<\/a> was both unexpected and affirming.<\/p>\n<p>Director Byun Seung Chae, known for her color-driven storytelling, recalled the moment the film began: \u201cWhat struck me right away was how unbelievably clear the image was. The colors were beautiful, and I was amazed that a film could look that sharp on such a large screen. I turned to the person next to me and said, \u2018I didn\u2019t expect it to look this good\u2019\u201d<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\"><\/div><\/div><div class=\"mosaic\"><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155410\/3-690x460.jpeg\" alt=\"Directors Byun Seung Chae (left) and Han Kyoung Woo \njoin audiences inside the Onyx auditorium during the KPSFF program.\"><div class=\"caption\">Directors Byun Seung Chae (left) and Han Kyoung Woo \njoin audiences inside the Onyx auditorium during the KPSFF program.<\/div><\/div><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155528\/4-690x460.jpeg\" alt=\"Directors Byun Seung Chae (left) and Han Kyoung Woo \njoin audiences inside the Onyx auditorium during the KPSFF program.\"><div class=\"caption\">Directors Byun Seung Chae (left) and Han Kyoung Woo \njoin audiences inside the Onyx auditorium during the KPSFF program.<\/div><\/div><\/div><div class=\"article-content\"><div class=\"article-body\"><\/a><\/p>\n<p>LA-based filmmaker Zenon Samuels, who attended the festival and works extensively with nighttime visuals and neon-heavy palettes, echoed that sentiment after experiencing an <a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\">Onyx<\/a> screening for the first time. \u201cThe blacks are super dark, and with a film that\u2019s so bright and colorful, the high dynamic range made the colors really pop and helped bring the energy and nighttime aesthetic to life.\u201d<\/p>\n<div id=\"attachment_82206\" style=\"width: 2570px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-82206\" class=\"wp-image-82206 size-full\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155538\/5-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155538\/5-scaled.jpeg 2560w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155538\/5-600x400.jpeg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155538\/5-950x633.jpeg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155538\/5-1536x1024.jpeg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155538\/5-2048x1365.jpeg 2048w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155538\/5-664x443.jpeg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155538\/5-268x178.jpeg 268w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155538\/5-690x460.jpeg 690w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155538\/5-872x581.jpeg 872w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155538\/5-647x431.jpeg 647w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><p id=\"caption-attachment-82206\" class=\"wp-caption-text\">LA-based filmmaker Zenon Samuels share their viewing experience following an Onyx auditorium screening.<\/p><\/div>\n<p>Together, these voices reflected a consistent theme: <a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\">Onyx<\/a> didn\u2019t alter their films \u2014 it respected and faithfully recreated the choices behind them. For directors and performers seeing their work in this format, the experience felt both cinematic and deeply personal.<\/p>\n<h5><strong>Audiences Rediscover What Cinemas Can Be with Samsung Onyx<\/strong><\/h5>\n<p>Festivalgoers \u2014 many encountering <a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\">Onyx<\/a> for the first time \u2014 described a level of clarity and contrast that felt distinct from traditional projection.<\/p>\n<p>New York attendees Jack Joyce and Matthew Gallopo noted how the presentation shaped their experience: \u201cThose darker colors \u2014 and not having that graininess \u2014 kind of put you in the moment a little bit. It was cool,\u201d Joyce said. Gallopo added, \u201cThe color certainly popped, and a lot of it was pretty crisp.\u201d<\/p>\n<div id=\"attachment_82207\" style=\"width: 2570px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-82207\" class=\"wp-image-82207 size-full\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155602\/6-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1688\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155602\/6-scaled.jpeg 2560w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155602\/6-600x396.jpeg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155602\/6-950x627.jpeg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155602\/6-1536x1013.jpeg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155602\/6-2048x1351.jpeg 2048w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155602\/6-432x286.jpeg 432w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155602\/6-664x438.jpeg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155602\/6-268x178.jpeg 268w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><p id=\"caption-attachment-82207\" class=\"wp-caption-text\">Festival attendees, Matthew Gallopo (left) and Jack Joyce talk about their impression of the Onyx screen at AWFF 2025.<\/p><\/div>\n<p>For some, the impact was emotional as much as technical.<\/p>\n<p>Entertainment lawyer Jesse Weiner, who watches films professionally as part of his work, noted how the detail and richness altered the way he connected with the narrative unfolding onscreen. \u201cWatching this film on <a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\">Samsung Onyx<\/a>, the picture was bright, rich\u2026 about as good as I can imagine seeing a film with that kind of quality and texture,\u201d he added. \u201cIt looked very lifelike \u2014 almost like being immersed in the action of the film.\u201d<\/p>\n<div id=\"attachment_82208\" style=\"width: 2570px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-82208\" class=\"size-full wp-image-82208\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155613\/7-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155613\/7-scaled.jpeg 2560w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155613\/7-600x400.jpeg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155613\/7-950x633.jpeg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155613\/7-1536x1024.jpeg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155613\/7-2048x1366.jpeg 2048w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155613\/7-664x443.jpeg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155613\/7-268x178.jpeg 268w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155613\/7-690x460.jpeg 690w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155613\/7-872x581.jpeg 872w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155613\/7-647x431.jpeg 647w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><p id=\"caption-attachment-82208\" class=\"wp-caption-text\">Jesse Weiner, a New York\u2013based entertainment lawyer, describes how the picture quality influenced the way he connected with the film.<\/p><\/div>\n<p>Others reflected on what experiences like this might mean for the future of theaters. As streaming, gaming and home entertainment rapidly evolve, festivalgoers were struck by how an elevated cinema environment can bring people together again.<\/p>\n<p style=\"text-align: center;\"><strong><em>\u201c<\/em><\/strong><strong><em>Innovations in the cinema industry should help audiences truly see the story, and Samsung\u2019s Onyx screens do just that.\u201d<\/em><\/strong><\/p>\n<p style=\"text-align: center;\"><strong>&#8211; Georges N. Chamchoum, Executive Director, AWFF<\/strong><\/p>\n<p>Across ages, backgrounds and filmmaking experience, the audience conversations pointed to the same conclusion: cinema remains powerful \u2014 and when the screen elevates rather than competes with the storytelling, the theatrical experience becomes even more compelling.<\/p>\n<div id=\"attachment_82209\" style=\"width: 2570px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-82209\" class=\"wp-image-82209 size-full\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155635\/8-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1589\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155635\/8-scaled.jpeg 2560w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155635\/8-600x372.jpeg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155635\/8-950x590.jpeg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155635\/8-1536x954.jpeg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155635\/8-2048x1271.jpeg 2048w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155635\/8-664x412.jpeg 664w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><p id=\"caption-attachment-82209\" class=\"wp-caption-text\">The Culver Theater lobby buzzes with filmmakers, audiences and industry guests as AWFF 2025 unfolds.<\/p><\/div>\n<h5><strong>A Thoughtful Dialogue on the Future of Cinema<\/strong><\/h5>\n<p>At this year\u2019s festival, Samsung also hosted the panel discussion <strong>\u201cRedefining the Cinema Experience with <a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\">Samsung Onyx<\/a>,\u201d <\/strong>bringing together leading voices shaping the craft and technology of modern filmmaking. The panel featured:<\/p>\n<ul>\n<li>Glenn Gainor, CEO &amp; Producer, Hollywood Ventures Group<\/li>\n<li>Steven Poster (ASC, CSC), Board Member, 6P Color; President Emeritus, International Cinematographers Guild Local 600<\/li>\n<li>Philip Holland, Director, Cinematographer, Digital Cinema Specialist &amp; Color Scientist<\/li>\n<li>Craig German, Former C-Suite Executive, Amazon Studios and Paramount<\/li>\n<\/ul>\n<div class=\"embedded product-module\">\n\t\t<a id=\"product-module-0\" href=\"https:\/\/www.samsung.com\/us\/business\/displays\/\" title=\"B2B Display (general)\" class=\"snr-article_product-image\" target=\"_blank\">\n\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2024\/05\/01120038\/B2B-Display-General.png\" alt=\"B2B Display (general)\">\n\t\t<\/a>\n\t<\/div>\n<p>Over the hour-long conversation, the panelists explored how advancements in HDR, color accuracy and display technology are reshaping both creative possibility and audience expectation. Much of the discussion focused on how deeper blacks, wider color gamuts and consistent presentation can reinforce cinematic emotion rather than alter it.<\/p>\n<p style=\"text-align: center;\"><strong><em>\u201c<\/em><\/strong><strong><em>We had the ability to capture  on film, but not to project it\u2014until now.\u201d<\/em><\/strong><\/p>\n<p style=\"text-align: center;\"><strong>&#8211; Glenn Gainor, Head of Production, Hollywood Ventures Group<\/strong><\/p>\n<p>Gainor reflected on the shift in audience expectations as viewing environments improve across the board, noting, \u201cClearly, I work in the movie business, so my home system is probably pretty good.  never going to be as good as what we just saw. This is an entirely different, immersive experience.\u201d<\/p>\n<div id=\"attachment_82210\" style=\"width: 2570px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-82210\" class=\"wp-image-82210 size-full\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155651\/9-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1401\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155651\/9-scaled.jpeg 2560w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155651\/9-600x328.jpeg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155651\/9-950x520.jpeg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155651\/9-1536x841.jpeg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155651\/9-2048x1121.jpeg 2048w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155651\/9-664x363.jpeg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155651\/9-211x114.jpeg 211w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><p id=\"caption-attachment-82210\" class=\"wp-caption-text\">Glenn Gainor (center) shares his perspective on the future of theatrical storytelling during the panel session, joined by cinematographers and experts from across the industry.<\/p><\/div>\n<p>Steven Poster spoke to how companies and the technology they develop can support\u2014not interfere with\u2014creative intent. \u201cSamsung was one of the first to listen to creators with filmmaker mode\u2014and that really mattered,\u201d he said. \u201cMotion interpolation destroyed suspension of disbelief, and now we can have that back.\u201d<\/p>\n<p>Holland pointed out how emissive displays strengthen emotional immersion by revealing details often lost in projection. \u201cBecause this tech can achieve such deep black, you don\u2019t get milky shadows,\u201d he said. \u201cIn a room like this, there were moments when you couldn\u2019t see the edge of the frame\u2014you felt like you were there.\u201d<\/p>\n<div id=\"attachment_82211\" style=\"width: 2570px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-82211\" class=\"wp-image-82211 size-full\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155704\/10-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1016\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155704\/10-scaled.jpeg 2560w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155704\/10-600x238.jpeg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155704\/10-950x377.jpeg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155704\/10-1536x610.jpeg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155704\/10-2048x813.jpeg 2048w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155704\/10-664x264.jpeg 664w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><p id=\"caption-attachment-82211\" class=\"wp-caption-text\">Philip Holland (far right) discusses the role of HDR and contrast in modern cinematic storytelling during the panel session.<\/p><\/div>\n<p>That depth and precision became a larger theme as the panel discussed the creative range made possible by HDR. Gainor described it as an expansion of storytelling itself: \u201cThe art of storytelling allows us to get the darkest of dark and the brightest of bright.\u201d Poster added: \u201cWe had the ability to capture it on film, but not to project it\u2014until now.\u201d<\/p>\n<div id=\"attachment_82212\" style=\"width: 2570px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-82212\" class=\"wp-image-82212 size-full\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155722\/11-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1414\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155722\/11-scaled.jpeg 2560w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155722\/11-600x331.jpeg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155722\/11-950x525.jpeg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155722\/11-1536x849.jpeg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155722\/11-2048x1131.jpeg 2048w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155722\/11-664x367.jpeg 664w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><p id=\"caption-attachment-82212\" class=\"wp-caption-text\">Panelists discuss the evolving landscape of theatrical storytelling during \u2018The Future of Cinema Experience with Samsung Onyx\u2019 session at AWFF 2025.<\/p><\/div>\n<h5><strong>AWFF 2025: Where Art and Technology Meet<\/strong><\/h5>\n<p>During the festival, one theme echoed across screenings, hallways and panel rooms alike: when the viewing experience respects the filmmaker\u2019s intent, the connection between audience and story becomes stronger. That idea also shaped how AWFF leadership reflected on this year\u2019s partnership with Samsung.<\/p>\n<p>Executive Director Georges N. Chamchoum\u2014an Emmy and multiple award-winning film director and producer\u2014said, \u201cAWFF has always been about cultural exchange, introducing Asian filmmakers to the world and giving their stories the visibility they deserve. Samsung\u2019s support strengthens that mission.\u201d He added that \u201cinnovations in the cinema industry should help audiences truly see the story, and <a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\">Samsung\u2019s Onyx<\/a> screens do just that.\u201d<\/p>\n<p>Co-Founder and Managing Director Asel Sherniyazova highlighted the responsibility of presenting films with care: \u201cA film may travel across continents before reaching our stage. Seeing it presented with this level of precision gives filmmakers confidence that their work is being treated with respect.\u201d<\/p>\n<p><a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\"><\/div><\/div><div class=\"mosaic\"><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155808\/13-690x460.jpeg\" alt=\"\"><\/div><div class=\"mosaic-tile horizontal\"><img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155745\/12-690x460.jpeg\" alt=\"\"><\/div><\/div><div class=\"article-content\"><div class=\"article-body\"><\/a><\/p>\n<h6>\u201cExecutive Director Georges N. Chamchoum (left) and Co-Founder Asel Sherniyazova photographed at AWFF 2025, marking this year\u2019s collaboration with Samsung.\u201d<\/h6>\n<p>Samsung\u2019s role at AWFF 2025 reaffirmed that technology can amplify the heart of a story when used with care. By helping films reach audiences exactly as their creators intended, this year\u2019s festival offered a promising look at how cinemas can continue to inspire, connect and bring stories to life.<\/p>\n<div id=\"attachment_82215\" style=\"width: 2570px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.samsung.com\/us\/business\/led-signage\/cinema-led\/?cid=dis-btb-mrg-dis-us-other-sea-1125-257-na-na-na-MRG_DISPLAY_NA_CIN_ONYX_NV_AWFF_25-11&amp;attributioncampaignid=701Hp000001jyvJIAQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-82215\" class=\"wp-image-82215 size-full\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155833\/14-scaled.jpeg\" alt=\"\" width=\"2560\" height=\"1636\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155833\/14-scaled.jpeg 2560w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155833\/14-600x383.jpeg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155833\/14-950x607.jpeg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155833\/14-1536x981.jpeg 1536w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155833\/14-2048x1309.jpeg 2048w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20155833\/14-664x424.jpeg 664w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><p id=\"caption-attachment-82215\" class=\"wp-caption-text\">The Culver Theater, where the 11th Asian World Film Festival brought together filmmakers and audiences from around the world.<\/p><\/div>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/news.samsung.com\/us\/samsung-equips-royal-caribbeans-star-seas-6000-hospitality-tvs-smart-signage\/\" class=\"recommended-news\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/17213432\/Samsung-Equips-Royal-Caribbeans-Star-of-the-Seas-With-More-Than-6000-Hospitality-TVs-and-Smart-Signage1-268x178.jpg\" alt=\"Samsung Equips Royal Caribbean\u2019s Star of the Seas With More Than 6,000 Hospitality TVs and Smart Signage\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<p class=\"post-category\">Display<\/p>\n\t\t\t\t\t\t\t\t<h4>Samsung Equips Royal Caribbean\u2019s Star of the Seas With More Than 6,000 Hospitality TVs and Smart Signage<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n","protected":false},"excerpt":{"rendered":"<p>The 2025 Asian World Film Festival (AWFF) returned to Culver City with a constellation of films from across Asia \u2014 stories shaped by tradition, creativity and imagination. As the festival\u2019s premier partner, Samsung Electronics brought its Onyx Cinema LED technology to the center of this celebration, offering audiences a viewing experience that honored the craft [&hellip;]<\/p>\n","protected":false},"author":91,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29730,29718],"tags":[12200,223,28319,17459,17460],"blue-badge":[],"class_list":["post-82199","post","type-post","status-publish","format-standard","hentry","category-product-enterprise-display","category-product","tag-cinema-display","tag-display","tag-indoor-led-displays","tag-led-theater-display","tag-samsung-onyx"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20165439\/New-Article-Card-Dimension-7-200x200.png","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/11\/20165439\/New-Article-Card-Dimension-7-424x286.png","primary_category":{"term_id":29730,"name":"Display","slug":"product-enterprise-display","term_group":0,"term_taxonomy_id":29730,"taxonomy":"category","description":"","parent":29729,"count":251,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-enterprise\/product-enterprise-display\/","term_path":"product\/product-enterprise\/product-enterprise-display"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/82199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=82199"}],"version-history":[{"count":12,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/82199\/revisions"}],"predecessor-version":[{"id":82234,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/82199\/revisions\/82234"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=82199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=82199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=82199"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=82199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}