{"id":82353,"date":"2025-12-03T18:19:40","date_gmt":"2025-12-03T23:19:40","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=82353"},"modified":"2025-12-16T17:49:36","modified_gmt":"2025-12-16T22:49:36","slug":"invitation-samsung-event-at-ces-2026-the-first-look","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/invitation-samsung-event-at-ces-2026-the-first-look\/","title":{"rendered":"[Invitation] Samsung Event at CES 2026: \u2018The First Look\u2019"},"content":{"rendered":"<p><a href=\"https:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">Samsung Electronics<\/a> will host <em>The First Look<\/em> on January 4 at 7:00 PM PST in the Latour Ballroom at the Wynn Las Vegas. At the event \u2013 set to take place two days before the opening of <a href=\"https:\/\/www.ces.tech\/\">CES 2026<\/a>, the world\u2019s largest IT and consumer electronics show \u2013 the company will unveil its vision for the DX (Device eXperience) Division in 2026, along with new AI-driven customer experiences.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/RVnKy9Lk7wA?si=FlydNqgp-PHRwrTB\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>TM Roh, CEO and Head of Device eXperience (DX) Division, will be the keynote speaker for <em>The First Look<\/em>. SW Yong, President and Head of the Visual Display (VD) Business, and Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Business, will also appear on stage to share their respective business directions for the upcoming year.<\/p>\n<p>The event will be streamed live on <a href=\"https:\/\/news.samsung.com\/global\/\">Samsung Newsroom<\/a>, Samsung Electronics&#8217; <a href=\"https:\/\/www.youtube.com\/@Samsung\">official YouTube channel<\/a> and as well as <a href=\"https:\/\/www.samsung.com\/us\/tvs\/smart-tv\/samsung-tv-plus\/\" target=\"_blank\" rel=\"noopener\">Samsung TV Plus<\/a>, the company\u2019s FAST(free, ad-supported TV streaming) service. Additional Samsung events and exhibitions will take place at the company\u2019s exclusive exhibition at the Wynn Las Vegas through January 7.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-82360 aligncenter\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/12\/04074438\/1204_Image_Media_Invitation-Updated-600x338.jpg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/12\/04074438\/1204_Image_Media_Invitation-Updated-600x338.jpg 600w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/12\/04074438\/1204_Image_Media_Invitation-Updated-950x535.jpg 950w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/12\/04074438\/1204_Image_Media_Invitation-Updated-664x374.jpg 664w, https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/12\/04074438\/1204_Image_Media_Invitation-Updated.jpg 1000w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung Electronics will host The First Look on January 4 at 7:00 PM PST in the Latour Ballroom at the Wynn Las Vegas. At the event \u2013 set to take place two days before the opening of CES 2026, the world\u2019s largest IT and consumer electronics show \u2013 the company will unveil its vision for [&hellip;]<\/p>\n","protected":false},"author":84,"featured_media":82360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29719],"tags":[30519,988],"blue-badge":[],"class_list":["post-82353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","tag-ces-2026","tag-first-look"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/12\/04074438\/1204_Image_Media_Invitation-Updated-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/12\/04074438\/1204_Image_Media_Invitation-Updated-432x286.jpg","primary_category":{"term_id":29719,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":29719,"taxonomy":"category","description":"","parent":0,"count":1026,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/corporate\/","term_path":"corporate"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/82353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=82353"}],"version-history":[{"count":4,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/82353\/revisions"}],"predecessor-version":[{"id":82365,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/82353\/revisions\/82365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/82360"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=82353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=82353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=82353"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=82353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}