{"id":82695,"date":"2026-01-04T23:08:33","date_gmt":"2026-01-05T04:08:33","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=82695"},"modified":"2026-01-05T10:04:57","modified_gmt":"2026-01-05T15:04:57","slug":"ces-2026-samsung-unveils-the-first-look-2026-teaser","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-ces-2026-the-first-look\/","title":{"rendered":"[CES 2026] The First Look: Official Samsung Replay"},"content":{"rendered":"<p><a href=\"https:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">Samsung<\/a> hosted <em>The First Look<\/em> on January 4 in the Latour Ballroom at the Wynn Las Vegas. Watch the replay of the event here:<\/p>\n<p><iframe loading=\"lazy\" title=\"The First Look 2026: Official Livestream | Samsung\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hPdEMp1fOA4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><em>The First Look<\/em> 2026 kicked off two days before the opening of CES 2026 \u2014 with the media event at the Wynn Las Vegas, followed by four days of exhibitions,<a href=\"https:\/\/news.samsung.com\/us\/samsung-host-series-tech-forums-ces-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0tech forums<\/a>\u00a0and other events through January 7.<\/p>\n<p>The media event featured key Samsung executives, including TM Roh, CEO and Head of Device eXperience (DX) Division; SW Yong, President and Head of Visual Display (VD) Business; and Cheolgi Kim, Executive Vice President and Head of Digital Appliance (DA) Business. Together, they outlined customer experience innovation strategies across their respective areas.<\/p>\n<p>The tech forums will be held from January 5 to 6, with four sessions covering topics including AI, home appliances and design.<\/p>\n<p>Ahead of <em>The First Look 2026<\/em> at CES 2026, Samsung Electronics previously unveiled a teaser video on December 23 revealing the event\u2019s theme \u2014 \u201cYour Companion to AI Living.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"[The First Look 2026] Official Trailer | Samsung\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/f0_IQ5vQJJk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The teaser reflects <a href=\"https:\/\/news.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">Samsung\u2019s<\/a> vision of integrating <a href=\"https:\/\/www.samsung.com\/us\/ai-products\/\" target=\"_blank\" rel=\"noopener\">AI<\/a> across its products and services, positioning the company as a trusted partner that enhances and supports <a href=\"https:\/\/www.samsung.com\/us\/ai-products\/\" target=\"_blank\" rel=\"noopener\">AI<\/a> experiences throughout users\u2019 daily lives.<\/p>\n<p>Designed to build anticipation for the event, the video uses vibrant lights and lines to form silhouettes of new innovations set to debut at <em>The First Look<\/em>, symbolizing the seamless integration of <a href=\"https:\/\/www.samsung.com\/us\/ai-products\/\" target=\"_blank\" rel=\"noopener\">AI<\/a> across <a href=\"https:\/\/www.samsung.com\/us\/\" target=\"_blank\" rel=\"noopener\">Samsung\u2019s<\/a> portfolio. In the final scene, the light flows into Wynn Las Vegas, where the event will be held, revealing the theme.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"embedded recommended recommended-post\">\n\t\t\t<div class=\"embedded-inner\">\n\t\t\t\t<div class=\"card-badge\">\n\t\t\t\t\t<p>Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"recommended-card\">\n\t\t\t\t\t<a href=\"https:\/\/news.samsung.com\/us\/samsung-host-series-tech-forums-ces-2026\/\" class=\"recommended-news\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2025\/12\/22131522\/Tech-Forum-Image_Revised-268x178.jpg\" alt=\"Samsung to Host Series of Tech Forums at CES 2026\">\n\t\t\t\t\t\t<div class=\"details\">\n\t\t\t\t\t\t\t<div class=\"details-inner\">\n\t\t\t\t\t\t\t\t<p class=\"post-category\">Corporate<\/p>\n\t\t\t\t\t\t\t\t<h4>Samsung to Host Series of Tech Forums at CES 2026<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"article-content\">\n\t\t<div class=\"article-body\">\n","protected":false},"excerpt":{"rendered":"<p>Watch The First Look replay, hosted on January 4, 2026<\/p>\n","protected":false},"author":92,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29719],"tags":[30485,229,30519,988],"blue-badge":[],"class_list":["post-82695","post","type-post","status-publish","format-standard","hentry","category-corporate","tag-ai","tag-ces","tag-ces-2026","tag-first-look"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/01\/05100449\/Samsung-CES-2026_Your-companion-to-AI-living1-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/01\/05100449\/Samsung-CES-2026_Your-companion-to-AI-living1-424x283.jpg","primary_category":{"term_id":29719,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":29719,"taxonomy":"category","description":"","parent":0,"count":1026,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/corporate\/","term_path":"corporate"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/82695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=82695"}],"version-history":[{"count":18,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/82695\/revisions"}],"predecessor-version":[{"id":83019,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/82695\/revisions\/83019"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=82695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=82695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=82695"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=82695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}