{"id":83061,"date":"2026-01-05T16:59:20","date_gmt":"2026-01-05T21:59:20","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=83061"},"modified":"2026-01-05T16:59:20","modified_gmt":"2026-01-05T21:59:20","slug":"ces-2026-inside-samsungs-the-first-look-2026","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/ces-2026-inside-samsungs-the-first-look-2026\/","title":{"rendered":"[CES 2026] Inside Samsung\u2019s The First Look 2026"},"content":{"rendered":"

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\u25b2 Visitors from around the world enter the exhibition.<\/p>\n

The First Look 2026<\/a> by Samsung Electronics unveiled a forward-looking vision for AI under the theme \u201cYour Companion to AI Living<\/a>.\u201d Held in Samsung’s dedicated space at Wynn Las Vegas, the exhibition guided visitors through how AI can enhance everyday enjoyment and convenience while supporting health and safety.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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Recommended News<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t

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The First Look: Official Samsung Replay<\/h4>\n\t\t\t\t\t\t\t\t

Watch the Replay<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t

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Samsung Newsroom explored the exhibition, highlighting the company\u2019s evolving AI companion experiences across entertainment, home and care.<\/p>\n

AI Gallery Zone: An Artistic Welcome to AI Living<\/h5>\n

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The AI Gallery zone welcomed visitors with iconic works from both Eastern and Western art, seamlessly integrated into the space. Featured pieces included Vincent van Gogh\u2019s \u201cStarry Night Over the Rh\u00f4ne,\u201d along with selections from the Lee Kun-Hee Collection \u2014 donated to public institutions by the late Samsung chairman and available through Samsung Art Store \u2014 such as Jeong Seon\u2019s \u201cClearing After Rain on Mount Inwang\u201d and the Joseon Dynasty painting \u201cSun, Moon, and Five Peaks.\u201d<\/p>\n

Entertainment Companion Zone: Every Moment of Sight and Sound<\/h5>\n

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\u25b2 View of the Entertainment Companion zone<\/p>\n

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\u25b2 Micro RGB 130\u201d<\/p>\n

The Entertainment Companion zone stood out as the exhibition\u2019s largest area, featuring a variety of visual display and audio products. Excitement built as Samsung debuted the Micro RGB 130\u201d TV, winner of the CES Innovation Awards 2026 Best of Innovation.<\/p>\n

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\u25b2 Vision AI demonstration<\/p>\n

Centered on the Micro RGB TV<\/a>, the Vision AI showcase highlighted hands-free interaction. Through voice commands, visitors could look up match predictions, search for recipes or play music \u2014 demonstrating how the TV functions as an Entertainment Companion.<\/p>\n

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\u25b2 Music Studio series<\/p>\n

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\u25b2 Sound Tower<\/p>\n

Beyond innovation, this year\u2019s lineup<\/a> emphasized a refined design philosophy balancing simplicity and elegance. Highlights included the Music Studio 5 and Music Studio 7, Wi-Fi speakers developed in collaboration with French designer Erwan Bouroullec; the AI Beauty Mirror for personalized beauty care; the Sound Tower with lighting optimized for sports viewing; and the Transparent Micro LED, reimagining the nostalgic charm of vinyl records as a floating visual audio device.<\/p>\n

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\u25b2 Crowds gather in the gaming area.<\/p>\n

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\u25b2 Odyssey 3D 32\u201d<\/p>\n

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\u25b2 Transparent Micro LED<\/p>\n

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\u25b2 Spatial Signage<\/p>\n

The zone concluded with Spatial Signage<\/a> \u2014 an interactive display that animates visitors in real time \u2014 combining the clarity of 2D imagery with the depth of 3D expression.<\/p>\n

Home Companion Zone: Less Housework, More Everyday Freedom<\/h5>\n

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\u25b2 View of the Home Companion zone<\/p>\n

The Home Companion zone presented the evolution of Samsung\u2019s home appliances<\/a> \u2014 moving beyond reducing household chores toward eliminating them and pointing to a future with less housework.<\/p>\n

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\u25b2 AI home appliance demonstration<\/p>\n

At the entrance, three flagship Samsung AI home appliances<\/a> \u2014 the Bespoke AI Refrigerator Family Hub 32\u201d, Bespoke AI Laundry Combo washer-dryer and Bespoke AI Jet Bot Combo robot vacuum \u2014 demonstrated how cameras, screens and voice interaction work together to support daily life as an integrated Home Companion.<\/p>\n

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\u25b2 Bespoke AI Refrigerator Family Hub<\/p>\n

The home appliances highlighted smarter food management through AI Vision and hands-free control through voice recognition, offering greater freedom in the kitchen.<\/p>\n

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\u25b2 North America kitchen package<\/p>\n

A North America kitchen package, unveiled publicly for the first time at the exhibition, also drew attention from visitors.<\/p>\n

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\u25b2 Bespoke AI AirDresser and Bespoke AI Laundry Combo<\/p>\n

The exhibition showed that a zero-housework home is within reach, highlighting stronger connectivity among washing machines, dryers and garment care systems, alongside advances in the AI capabilities of robot vacuums.<\/p>\n

Care Companion Zone: A Safer, Healthier Everyday Life<\/h5>\n

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\u25b2 View of the Care Companion zone<\/p>\n

In the Care Companion zone, visitors saw how the latest Galaxy form factors \u2014 including the new Galaxy Z TriFold<\/a> \u2014 connect mobile and wearable devices with home appliances to serve as a central hub for AI-powered living.<\/p>\n

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\u25b2 Galaxy Z TriFold<\/p>\n

The area demonstrated how Samsung Health<\/a> is continuing to improve sleep environments by controlling air conditioners, air purifiers, lighting and sensors. A brain health training program for users concerned with cognitive health was also showcased. Other features of the health platform include analyzing health metrics through connected devices to help identify potential signs of chronic conditions, as well as exercise and sleep coaching and recipe recommendations based on ingredients in connected refrigerators.<\/p>\n

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\u25b2 Sleep environment demonstration<\/p>\n

Samsung further highlighted its Care Companion approach through a Pet Care system that helps identify potential health issues in companion animals and Home Care services, such as SmartThings Safe, that can request emergency assistance in critical situations.<\/p>\n

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\u25b2 The Family Care section<\/p>\n

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\u25b2 (From left) Jonathan Harvey and Maxence Fleury<\/p>\n

\u201cWhat impressed me was how everything is connected,\u201d said Maxence Fleury, a digital content creator from Los Angeles. \u201cThe exhibition clearly showed how the ecosystem is expanding and the impact it is having.\u201d<\/p>\n

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\u25b2 Lucy Hedges<\/p>\n

\u201cOnce again, Samsung didn\u2019t disappoint,\u201d said Lucy Hedges, host of The Travel Show on the BBC. \u201cWhat I especially liked was how AI blends naturally into everyday life. These connected products ultimately make users\u2019 lives easier and more comfortable.\u201d<\/p>\n

As a standalone exhibition, The First Look 2026<\/a> presented a more expansive and advanced range of AI products and experiences than ever before. Samsung\u2019s vision of AI \u2014 as a trusted companion in everyday life \u2014 offers much to look forward to in the years ahead.<\/p>\n","protected":false},"excerpt":{"rendered":"

Samsung Showcases a Vision of AI Companions for Everyday Life<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29719],"tags":[30519,988],"blue-badge":[],"class_list":["post-83061","post","type-post","status-publish","format-standard","hentry","category-corporate","tag-ces-2026","tag-first-look"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/01\/05162132\/Samsung-Corporate-CES-2026-The-First-Look-2026-Booth-Sketch_dl1-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/01\/05162132\/Samsung-Corporate-CES-2026-The-First-Look-2026-Booth-Sketch_dl1-424x283.jpg","primary_category":{"term_id":29719,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":29719,"taxonomy":"category","description":"","parent":0,"count":1026,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/corporate\/","term_path":"corporate"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/83061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=83061"}],"version-history":[{"count":4,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/83061\/revisions"}],"predecessor-version":[{"id":83116,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/83061\/revisions\/83116"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=83061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=83061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=83061"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=83061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}