{"id":83223,"date":"2026-01-07T13:32:51","date_gmt":"2026-01-07T18:32:51","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=83223"},"modified":"2026-01-09T21:13:38","modified_gmt":"2026-01-10T02:13:38","slug":"samsung-reimagines-the-future-of-design-at-ces-2026-guiding-technology-for-humanity","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-reimagines-future-design-ces-2026-guiding-technology-humanity\/","title":{"rendered":"Samsung Reimagines the Future of Design at CES 2026, Guiding Technology for Humanity"},"content":{"rendered":"

Samsung<\/a> Electronics held the final session in its CES 2026<\/a> Tech Forum series, \u201cThe Human Side of Tech: Designing a Future Worth Living,\u201d at Samsung\u2019s The First Look space at The Wynn Las Vegas. The panel, moderated by Debbie Millman, host of \u201cDesign Matters,\u201d featured Samsung Chief Design Officer Mauro Porcini and industry-leading designers Karim Rashid and Fabio Novembre.<\/p>\n

With minimalism having defined the visual language of the tech industry for the past two decades, this panel of designers convened by Samsung<\/a> asked: What comes next? Together, the panelists explored how warmer, more expressive and emotionally resonant technology can shape meaningful experiences in today\u2019s AI era<\/a>, while also charting a path forward for the industry.<\/p>\n

Design as an Act of Love<\/h5>\n

The session covered a shared view on the purpose of design as fundamentally people-first. \u201cIn recent years, design in tech has been somewhat uniform,\u201d said moderator Debbie Millman. \u201cCompared to other industries, the uniformity in the world of tech is an anomaly. So what if we were to extend technology beyond specifications and functionality?\u201d<\/p>\n

Samsung<\/a> is currently addressing this question by introducing meaning beyond products by focusing on how technology fits into people\u2019s lives, experiences and needs. The panelists discussed the growing importance of this mindset in the current landscape in which traditional barriers to entry such as access to tools, scale and technical capability continue to diminish.<\/p>\n

The Human Side of Tech<\/h5>\n

The discussion highlighted technology\u2019s role in making intention, care and humanity visible in everyday life. Panelists noted that technology should help people recognize the thoughtfulness embedded in the products they invite into their homes and routines.<\/p>\n

In this context, Samsung<\/a> Chief Design Officer Mauro Porcini shared Samsung\u2019s design purpose: to enrich the quality of people\u2019s lives through meaningful technology designed for humanity. He outlined the company\u2019s commitment to help people live longer, live better, live louder and live on through advanced technologies that support wellbeing, creativity and self-expression.<\/p>\n

Panelist Karim Rashid added to this sentiment, saying, \u201cWhen we think about physical things in our world, we think not only about diversity of choice but also the fact that we can develop strong connections to objects,\u201d he said. \u201cThrough design, you can end up with a very powerful, emotional connection with inanimate objects, or even products.\u201d<\/p>\n

Designing for Human Values<\/h5>\n

The panel went on to explore how AI<\/a> can unlock new possibilities for expression when shaped by human values. Panelists discussed a shared view that AI reaches its true potential when guided by Emotional Intelligence and Human Imagination, not as a replacement for human creativity but as a force that expands it.<\/p>\n

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CDO Porcini articulated this with \u201cAI \u00d7 (EI + HI),\u201d his approach to balancing Emotional Intelligence and Human Imagination to bring meaning to innovation. While describing this philosophy, CDO Porcini said, \u201cWhen we design and develop, AI<\/a> is amplified by Emotional Intelligence and Human Imagination. Then, when people use products, AI<\/a> amplifies Emotional Intelligence and Human Imagination.\u201d He added, \u201cDo not fear technology. We are here to humanize it, guide it, and shape it.\u201d<\/p>\n

Through these insights, the session reinforced the belief that technology should be humanized, guided and shaped to serve people\u2019s lives in increasingly new and meaningful ways.<\/p>\n

Expressive Design Drives More Meaningful Experiences<\/h5>\n

The discussion reinforced the importance of expressive design in bringing human-centered purpose to life, creating experiences that reflect emotion, support self-expression, invite connection and stimulate imagination.<\/p>\n

\u201cHappiness is the aim of design,\u201d said Fabio Novembre. \u201cOur pursuit of happiness is through design, making the impossible possible. I strongly believe in design, and that it must move back to the center of the stage.\u201d<\/p>\n

Panelists noted that this reflects a shift from merely designing objects to designing experiences where emotion, meaning and identity are increasingly integral to how people relate to technology. This approach inspires a new kind of expression, resulting in designs that range from subtle and minimal to bold and imaginative \u2014 all meant to shape a future that isn\u2019t just worth living, but worth loving.<\/p>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t

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The concluding session of Samsung\u2019s CES 2026 Tech Forum series highlighted the human side of technology with leading designers<\/p>\n","protected":false},"author":92,"featured_media":83234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29719],"tags":[30485,229,30519,29835,988],"blue-badge":[],"class_list":["post-83223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","tag-ai","tag-ces","tag-ces-2026","tag-design","tag-first-look"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/01\/07121808\/Samsung-Corporate-CES-2026-Tech-Forum-Final-Session_Main3-1-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/01\/07121808\/Samsung-Corporate-CES-2026-Tech-Forum-Final-Session_Main3-1-424x283.jpg","primary_category":{"term_id":29719,"name":"Corporate","slug":"corporate","term_group":0,"term_taxonomy_id":29719,"taxonomy":"category","description":"","parent":0,"count":1026,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/corporate\/","term_path":"corporate"},"badge":false,"_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/83223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=83223"}],"version-history":[{"count":9,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/83223\/revisions"}],"predecessor-version":[{"id":83241,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/83223\/revisions\/83241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/83234"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=83223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=83223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=83223"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=83223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}