{"id":83412,"date":"2026-01-12T18:00:47","date_gmt":"2026-01-12T23:00:47","guid":{"rendered":"https:\/\/news.samsung.com\/us\/?p=83412"},"modified":"2026-01-14T13:35:13","modified_gmt":"2026-01-14T18:35:13","slug":"samsung-brings-fender-play-to-samsung-tv-home-screens","status":"publish","type":"post","link":"https:\/\/news.samsung.com\/us\/samsung-fender-play-tv-home-screen\/","title":{"rendered":"Samsung Brings Fender Play to Samsung TV Home Screens"},"content":{"rendered":"

Samsung<\/a> Electronics today announced an exclusive global partnership with the world\u2019s leading guitar brand, Fender<\/a>, to bring the world\u2019s first TV edition of Fender Play to Samsung TVs<\/a> in 2026.1<\/sup><\/a><\/p>\n

\u201cWith video-based lessons on Samsung TVs<\/a>, learning an instrument fits naturally into daily life and helps players reach goals faster,\u201d said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. \u201cBy bringing Fender Play to TVs for the first time, Samsung<\/a> is turning the largest screen at home into a place to learn and play together.\u201d<\/p>\n

Players can choose an education path for four different instruments: electric guitar, acoustic guitar, bass or ukulele. Musicians can also access on\u2011demand courses by skill level, each with a wide range of step\u2011by\u2011step lessons built around familiar songs. Through Jam Mode, players can pick a fun background and play along with curated tracks from a variety of genres, turning their screen into a stage.<\/p>\n

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Samsung<\/a> debuted a live preview of the experience at CES 2026<\/a>, with on-screen demos that showcased the immersive learning experience. With 19 consecutive years of leading the global TV market2<\/sup><\/a>, Samsung<\/a> delivers the picture, sound and reliability that keep new players engaged as they build skills.<\/p>\n

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Soundbar and wall mount sold separately.<\/p><\/div>\n

\u201cWe are thrilled to bring Fender Play\u2019s immersive learning experience to Samsung TV<\/a> users, helping guitar enthusiasts take their skills to the next level,\u201d said Cliff Kim, VP of Growth Strategy, Digital Products at Fender and President of the Fender Play Foundation. \u201cOur mission has always been to educate and inspire players globally and this partnership gives music lovers the opportunity to learn, practice, and play with Fender Play\u2019s high-quality, interactive lessons directly on their Samsung TV<\/a>.\u201d<\/p>\n

The app will be released in the first half of 2026. For more information, visit www.samsung.com<\/a>.<\/p>\n

1 <\/a>Beginning in 2026, Fender Play will be available on 2025 and later Samsung TVs in 49 countries across the Americas, Europe, Australia, New Zealand and South Korea.<\/h6>\n
2 <\/a>Source Omdia, Feb 2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third party\u2019s own risk.<\/h6>\n\n\t\t<\/div>\n\t\t<\/div>\n\t\t
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TV & Home Theaters<\/p>\n\t\t\t\t\t\t\t\t

Samsung Unveils World\u2019s First 130-Inch Class Micro RGB TV Featuring Next-Generation Color and Bold New Design<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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Partnership delivers the world\u2019s first TV-optimized version of Fender Play, the complete online learning app for guitar, bass and ukulele, exclusively to Samsung TVs<\/p>\n","protected":false},"author":92,"featured_media":83479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29718,29728],"tags":[229,30519,30023,451,125],"blue-badge":[],"class_list":["post-83412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","category-product-home-entertainment-tv-home-theaters","tag-ces","tag-ces-2026","tag-samsung-smart-tv","tag-smart-tv","tag-television-tv"],"acf":{"turn_off_retargeting":false},"fimg_mobile_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/01\/14133134\/QN90F_FRONT_WALL_BeautyShot_24089-R2_v3_guitar-1-200x200.jpg","fimg_url":"https:\/\/img.us.news.samsung.com\/us\/wp-content\/uploads\/2026\/01\/14133134\/QN90F_FRONT_WALL_BeautyShot_24089-R2_v3_guitar-1-424x283.jpg","primary_category":{"term_id":29728,"name":"TV & Home Theaters","slug":"product-home-entertainment-tv-home-theaters","term_group":0,"term_taxonomy_id":29728,"taxonomy":"category","description":"","parent":29727,"count":323,"filter":"raw","term_link":"https:\/\/news.samsung.com\/us\/category\/product\/product-home-entertainment\/product-home-entertainment-tv-home-theaters\/","term_path":"product\/product-home-entertainment\/product-home-entertainment-tv-home-theaters"},"badge":"Press Release","_links":{"self":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/83412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/comments?post=83412"}],"version-history":[{"count":21,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/83412\/revisions"}],"predecessor-version":[{"id":83482,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/posts\/83412\/revisions\/83482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media\/83479"}],"wp:attachment":[{"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/media?parent=83412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/categories?post=83412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/tags?post=83412"},{"taxonomy":"blue-badge","embeddable":true,"href":"https:\/\/news.samsung.com\/us\/wp-json\/wp\/v2\/blue-badge?post=83412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}